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What is Geofencing? Localized Marketing for 2020

What is Geofencing? Localized Marketing for 2020

Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products. With geofencing, companies and brands can...

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Google Announces Free Google Shopping Ads

With the cornoavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses...

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Six Costly Digital Marketing Mistakes

Six Costly Digital Marketing Mistakes

In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms,...

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8 Website Design Trends for 2020

8 Website Design Trends for 2020

The beginning of a decade signifies change. As 2020 begins, it’s time to start making predictions about the future of digital marketing.  The digital world is constantly growing, full of continuous change and radical trends, especially in regards to website...

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Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!

Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!

Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.

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How to Respond to Bad Reviews

How to Respond to Bad Reviews

Good reviews highlight the best in your business by placing customer satisfaction on display for all the internet to see. There is, however, no perfect business under the sun. It doesn’t matter how much effort is put forth into avoiding mistakes, they happen. This is what bad reviews highlight. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

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Never Underestimate the Benefits of Email Marketing

Never Underestimate the Benefits of Email Marketing

The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent on email marketing. (Customer Think, 2018).

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