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What is Geofencing? Localized Marketing for 2020
Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products. With geofencing, companies and brands can...
Long-Tail Keywords: 2019’s Solution for Smarter Digital Marketing
With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are...
Charles Mazzini, CEO and founder of Hyperlinks Media, Inducted Into Forbes Agency Council
Charles Mazzini, CEO of digital marketing agency Hyperlinks Media, was recently nominated for and accepted into the Forbes Agency Council. The Forbes Councils is an invitation-only organization for successful executives and entrepreneurs. Selected carefully and...
![Weather-based Ads and How Should You Use Them? [Updated 2019]](https://hyperlinksmedia.com/wp-content/uploads/2019/07/weather-ad-400x250.png)
Weather-based Ads and How Should You Use Them? [Updated 2019]
If you are managing a Google Ads marketing campaign for a company that sells seasonal products or services, then weather-based advertising is a must-use. This technique allows you to automate campaigns based on specific weather conditions What Are Weather Based Ads?...
Google’s May Core Algorithm Update; What Does This Mean For SEO?
Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries. What Does The Core Update Mean For SEO? Due...
Google Announces Free Google Shopping Ads
With the cornoavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses...
Digital Marketing Strategies to Utilize During COVID-19
The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus. All nonessential business establishments have been ordered to close their doors causing thousands to, if...
Six Costly Digital Marketing Mistakes
In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms,...
Google Ad Grant for Kingdom Minded People
As part of our MISSION:MORE nonprofit division, Hyperlinks Media strives to provide 501(c)(3) organizations with resources and discounted services and connect them with corporations that do the same. Of these resources is the Google Ad Grant, a $10,000 / month in-kind...
8 Website Design Trends for 2020
The beginning of a decade signifies change. As 2020 begins, it’s time to start making predictions about the future of digital marketing. The digital world is constantly growing, full of continuous change and radical trends, especially in regards to website...
The WorkFaith Connection Awarded a $10,000/Month Google Ad Grant
The MISSION:MORE! program provides eligible nonprofits with marketing resources at free or reduced fees. One of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising. Recently, Hyperlinks Media obtained the Google Ad...
ADA Website Compliance; Avoid Growing Number of Lawsuits
In a digital and data driven world, it’s crucial that all websites are in compliance with the ADA. Websites that are not designed for and accessible to everyone, could result in the loss of money from future lawsuits. Website Accessibility for Disabled Users Many do...
Hyperlinks Media Obtains The Google Ad Grant for Nonprofit The Arc of Katy
As part of our newest division, MISSION: MORE!, Hyperlinks Media helps eligible 501(c)(3) nonprofits secure and maintain the Google Ad Grant, an in-kind grant of $10,000/mo for PPC advertising. Recently, we obtained the Google Ad Grant for an incredibly deserving...
Hyperlinks Media Introduces Nonprofit Division, MISSION: MORE!
At Hyperlinks Media, we are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. This is the sole reason for our nonprofit division, MISSION: MORE! Created just one month ago, the MISSION: MORE! program...
Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!
Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.