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What is Geofencing? Localized Marketing for 2020
Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products. With geofencing, companies and brands can...
Long-Tail Keywords: 2019’s Solution for Smarter Digital Marketing
With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are...
![Weather-based Ads and How Should You Use Them? [Updated 2019]](https://hyperlinksmedia.com/wp-content/uploads/2019/07/weather-ad-400x250.png)
Weather-based Ads and How Should You Use Them? [Updated 2019]
If you are managing a Google Ads marketing campaign for a company that sells seasonal products or services, then weather-based advertising is a must-use. This technique allows you to automate campaigns based on specific weather conditions What Are Weather Based Ads?...
Google’s May Core Algorithm Update; What Does This Mean For SEO?
Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries. What Does The Core Update Mean For SEO? Due...
Google Announces Free Google Shopping Ads
With the cornoavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses...
Digital Marketing Strategies to Utilize During COVID-19
The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus. All nonessential business establishments have been ordered to close their doors causing thousands to, if...
Six Costly Digital Marketing Mistakes
In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms,...
8 Website Design Trends for 2020
The beginning of a decade signifies change. As 2020 begins, it’s time to start making predictions about the future of digital marketing. The digital world is constantly growing, full of continuous change and radical trends, especially in regards to website...
ADA Website Compliance; Avoid Growing Number of Lawsuits
In a digital and data driven world, it’s crucial that all websites are in compliance with the ADA. Websites that are not designed for and accessible to everyone, could result in the loss of money from future lawsuits. Website Accessibility for Disabled Users ...
Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!
Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.
How to Respond to Bad Reviews
Good reviews highlight the best in your business by placing customer satisfaction on display for all the internet to see. There is, however, no perfect business under the sun. It doesn’t matter how much effort is put forth into avoiding mistakes, they happen. This is what bad reviews highlight. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.
Google June 3 Core Algorithm Update Now Live and What This Means for Your Website
Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that "these core updates impact how search results are ranked and listed in the Google search results." Below is a screenshot of their announcement tweet:...
Here’s Why Digital Marketing is Your Best Marketing Tool
The internet provides a unique and fantastic opportunity to grow your business and reach potential customers. It is a big part of the daily lives of many. Harnessing the full potential of digital marketing can completely change the future of your business and open a host of new opportunities.
Never Underestimate the Benefits of Email Marketing
The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent on email marketing. (Customer Think, 2018).
Why Do I Keep Seeing Ads from the Websites I Visit?
Re-marketing is a great strategy to win over customers who previously visited your website, connecting with those you know are interested in your services.