What is SEO, and what relevance does it have to a local dental clinic?
A dental practice commonly has little to no time for marketing. Emphasis is typically given to managing daily operations, scheduling, and providing patient care. This makes sense given that providing patients care is the driving force behind a dental practice. However, due to the ever-changing landscape of online marketing, dental clinics cannot afford to disregard dental clinic marketing because doing so will cost them significantly in the long term among the growing competition.
In truth, when people are seeking a dentist in their region, Google is frequently one of the very first resources they turn to. However, a straightforward Google search for “dentist” returns well over 488 million responses. In such a cutthroat environment, how would you improve the odds that a new patient discovers your practice first?
This is where local SEO for dentists comes into play.
SEO, or search engine optimization, simplifies the process for Google’s algorithms to rank a site higher on the Google search engine result pages (SERPs). Using SEO tactics for your dental clinic is crucial if you want to keep a competitive edge in the dentistry sector while also making sure that patients can discover you with ease.
Here are some SEO tactics for your dental clinic to improve its organic traffic and search engine rankings:
Dental SEO Strategies for Your Practice
1. Effective Keyword Research for dental clinic promotion
Although analysis and research are vital aspects of an effective Dental SEO strategy, keywords are the core of SEO. You can locate a service or a product online owing to keywords. It’s important to concentrate on keywords that accurately reflect the services your clinic delivers and to thoughtfully include these popular and traffic search terms into the pages and content of your website.
The most significant step when carrying out keyword research is determining the phrases and words you intend to rank for. For your dental practice to rank better on search engines, you’ll need to select your keywords carefully and also use them across your website strategically. Using keyword research tools and conducting competitor analysis will assist you in identifying pertinent words and phrases that will help rank your website on search engines.
2. Create a Strong Content Strategy
The adage “content is king” remains true when it comes to SEO for dental practices. Regularly posting fresh content will prompt Google to re-index your page more frequently, which will raise your website’s position in search results. Blog entries and/or videos about your domain of expertise could be included in your content strategy.
When writing content for your website, you must produce information that is unique and relevant to the subject or service you are providing. To put it another way, your material should establish your authority on the topic rather than merely taking up space and fulfilling the 2,000-word requirement.
To learn what your patients are looking for and how your competitors are using keywords, you must conduct an in-depth analysis. Making wise choices about the subjects and forms of content that are most likely to draw visitors and eventually turn them into patients will be facilitated with the aid of this data.
3. Hyper-Targeted Link Building for Dentists
You’ll probably want to refer to topics you’ve covered on other web pages when you write content for your website. Internal linking is the process of connecting one page of your website to another. Through this procedure, a network is built that both search engine crawlers and users may use to browse your website. Additionally, it keeps things organized and motivates site visitors to browse through several pages of the website.
On the other hand, obtaining links to your website from other high authority websites can help you improve your Google rank. Press releases, comment boards on posts about the clinic, and adding citations to regional and dental-specific directories are just a handful of the external link-building techniques. These references to authoritative sources and supplementary material demonstrate your familiarity with subject matter experts, which raises the authority of your dental website SEO in search engine results.
4. Set up and Optimize a Google My Business Page
A full “Google My Business” page is conceivably the most significant ranking element for optimal dental SEO Strategy. You can oversee and control your web presence with Google My Business, as well as increase your Google Maps visibility to local patients.
The fact that optimizing and ranking your Google My Business page is oftentimes easier than doing the same for your website is one of the main advantages of employing this tool. The sitemap pages typically rank relatively high when someone searches for specific services on Search engines, such as “dentists near me.”
With this Google My Business page, your dental practice can publish all of your clinic’s information for the search engine’s indexing, including name, location, contact information, professional photographs, summary, and business categorization. It will also dramatically improve your local dental SEO exposure.
5. Have a Strong Social Media Presence
Staying active on social media enhances your reputation in the eyes of patients and caregivers, much like having a solid content strategy. You may assist in boosting your local search rankings and organic search results by using social media sites like Google+, Instagram, Facebook, Twitter, and YouTube, among other widely used social media platforms.
You should keep in mind that your social media profile is optimized, featuring all of the location-specific details about your clinic, the history of your practice, a stunning cover photo or video, and details about the services you specialize in. You must also include a logo, a comprehensive description providing URLs to your website, business hours, an address (authored consistently with the format used on your official site), and contact information in your profile.
Paid social advertisements are yet another wonderful marketing strategy for dental clinics, get more patient leads, and expand your clientele, in addition to optimizing your profiles and sharing valuable content regularly. Paid social media also allows dental clinics the chance to be precise and target the appropriate audience for digital dental clinic promotion.
Time to take steps forward!
Improving your dental SEO may feel like an intimidating or complex process, however, this is what you need to do today to get the ball rolling. The aforementioned SEO strategies will enable your dental clinic to gain greater online exposure and attract more prospective patients to your location. After you’ve taken care of the fundamentals, you can concentrate on enhancing your website’s content to address the problems that potential patients are having and outshine your competitors in search engine results through effective dental search engine optimization.
Don’t know where to begin and need a free SEO audit review for your practice? Click here to get started.