This change is crucial to retailers and their revenue as it allows businesses to connect with consumers. With thousands of individuals searching for products online, Google’s free advertising helps consumers provide those products to consumers. It’s also beneficial as it connects paid campaigns with free listings. Please note that this offer does not require a business to be running Google ads.
This resource is not only valuable to merchants, but shoppers as well. It means more products, items and stores that are easily accessible through the web.
While the paid shopping ads will still appear at the top of the search page, the free Google shopping ads will be located directly below.
This is the perfect time to get ahead of the game and take advantage of such a significant offer. Google provides prime real estate for retailers and helps businesses gain visibility and sales. Advertisers that already use the Merchant Center and Shopping ads don’t have to take extra steps or apply for the free ads. For users that are new to the Merchant Center, Google’s making the onboarding process as smooth as possible.
Google’s Partnership With PayPal
To help make the transition even smoother, Google is also establishing a new partnership with PayPal that will allow merchants to link their accounts. This will improve the onboarding process and ensure that Google is providing the highest quality of service to their clients. While they are establishing new partnerships, Google is also working diligently with their current partners to help merchants manage products and inventory, such as Shopify and WooCommerce.
While this is a challenging and uncertain time, Google’s services and special offers are helping to make digital commerce accessible for all businesses, no matter the size. To set up your free Google shopping ads or learn more information, contact Hyperlinks Media today.