Did you know that 94% of first impressions of a construction company are based on its website?
The core of your construction company’s online presence is its website. Naturally, when potential customers want to learn more about your construction company and the services it provides, they start by visiting your website. Visitors will evaluate your business based on your website and web presence including if the website looks normal to the regular eye. A lack of website maintenance can lead to a host of issues and problems associated with your website.
This can be segmented into security upgrades, revised or updated content, optimization, and visitor satisfaction. These services are essential for attracting and keeping consumers because they boost your construction website’s SEO and Google rankings.
While most business owners are aware of how important having a website is, they frequently just create their business website, launch it, and then forget about it, paying no attention to maintenance and upkeep. Similar to just about any device, your general contractor website needs maintenance to function properly and to prevent loss of traffic, conversions, and, worst of all, business estimates or quotations.
Creating an aesthetically pleasing, user-friendly, platform-responsive website is an essential step for letting the market know about your construction business. However, ongoing maintenance is crucial if you want to boost the visibility of your construction company’s website.
3 Reasons Why You Should Consider Web Maintenance for Your Construction Company
Website maintenance is the process of frequently monitoring the website of your construction business for problems and inaccuracies, to keep it relevant and updated. Making sure that your construction website functions flawlessly across all platforms, devices, and browsers is the fundamental goal of website maintenance.
You should perform periodic website audits and timely upgrades to keep your construction website operational at all times.
Below are three major reasons why website maintenance is important for your construction company.
1. Increase Security and Protection
Never undervalue its importance or believe that your construction website is immune to cyberattacks. In reality, the necessity of website maintenance is primarily due to security concerns.
According to statistics, 93% of data breaches occur within a few minutes, and around 83% of them go undetected for weeks.
These statistics demonstrate that hackers are constantly looking for websites with security flaws or vulnerabilities that they may attack. The most common method they use to access a website is to take advantage of security flaws in out-of-date software, plugins, and themes.
Keeping your construction business website up-to-date and clear of any potential security risks is always a good idea. The procedure for backing up your company’s website is yet another crucial component of security. Statistics indicate that approximately 68% of websites lack a data recovery strategy. However, when you employ website maintenance services, you’ll have a backup plan in place already. So, if your company’s website is hacked or unexpectedly goes down, your web support and maintenance team can easily and quickly get it back to normal.
2. Enhanced Website User Experience
What would be your reaction if you came across a slow-loading website, having several broken links and unwanted pop-up ads? Severe Disappointment, right? You’d undoubtedly want to leave the website instantly!
Now, envision a beautiful site with a conversion-focused layout, and consumer-oriented and informative content. Additionally, it is easy to navigate. What would be your reaction this time? – you’ll want to learn more about the company by exploring the website further, won’t you? Well, that’s what your general contractor website design should strive for – a pleasant user experience.
An efficient website maintenance strategy increases construction lead generation and conversion rates. Customers are motivated to engage with a business whose website significantly influences their decisions. It implies that you should adopt efficient web maintenance practices to enhance the user experience on the website of your construction company.
You should ensure that all the links on your construction website are active, the content is relevant for your target audience, the loading speed is fast, and your website is mobile-optimized. The correct contact details and address of your construction company must also be updated on your website because inaccurate information portrays your company poorly, resulting in a negative experience.
3. Construction Search Engine Optimization (SEO)
Customers aren’t the only ones who access your construction company’s website; other technology like crawlers also do so. Google effectively performs an analysis of your construction website via bots that search for specific data to determine the value of your site. This is accomplished by assessing the website layout, keyword optimization, categorization, and, of course, errors or inaccuracies in your construction website.
For instance, your website’s SEO ranking would suffer greatly if duplicate content or broken links are detected during crawling. This could make it difficult for your customers to discover your website on search engines. Therefore, SEO is more than just a buzzword; it is a crucial component that ensures that your company’s website continues to appear at the top of Google search results.
You must keep your construction website up-to-date if you want it to appear on the first page of the search engine results. This includes routinely monitoring your website for broken links, updating informational and interesting content, ensuring that all pages are loading properly, evaluating your website’s responsiveness to mobile devices, etc.
Attracting the right traffic to your construction website is the key to your company’s website success. As a result, updating your construction company’s website and making sure that all necessary optimizations are in effect will help it rank higher in search engine results, drive more visitors, and improve conversion rates.
Are you ready to employ Website Maintenance Services for your Construction Company?
Updating the website for your construction business may not be at the forefront of your list of priorities. However, the success of your construction business is directly linked to website maintenance.
The secret to establishing a good online reputation is website maintenance. Regular maintenance of your construction website will keep it operating at top efficiency, reduce or eliminate potential security vulnerabilities, and will ensure that your visitors get all the information they need.
Regular website maintenance is a service that provides the greatest possible user experience. It ensures that your construction website attracts fewer undesirable visitors such as hackers and more desirable traffic in the form of quality customers, high search rankings, and enhanced performance.
Need expert assistance?
Connect with the digital experts of Hyperlinks Media to schedule a FREE consultation to help you maximize the potential of your construction website.