How to Respond to Bad Reviews

Every business encounters bad reviews at some point in time. While they may seem detrimental initially, you can use these reviews for good by implementing the following response tactics. Tip #1: Don’t Delete Them  Typically, reputable review platforms don’t give you...

Never Underestimate the Benefits of Email Marketing

The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent...