We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products.
With geofencing, companies and brands can market to individuals in precise locations and target mobile users. This provides marketers with more reach, focus and better results.
Although it seems long overdue, geofencing is finally affordable for smaller, local businesses. It’s no longer just for the corporate, big name brands that had the privilege of spending upwards of $20,000/month on advertising. Geofencing is now available to local small – midsize brands working with digital marketing agencies, for as low as $1,000/month.
Not only has it become more affordable, marketers have the ability to use geofencing for hyperlocal marketing purposes.
Geofencing is often referred to as location based advertising. Rather than targeting zip codes or cities, advertisers can target individuals based on their physical location and places they visit, such as buildings, convention centers and even a competitor’s location. This is incredibly beneficial, because advertisers are now marketing to individuals that are already interested in their product or service.
The moment an individual enters the specified geofence, such as a convention center, advertisers can capture the mobile device ID. Once the ID has been captured, marketers can target and serve ads to said individual while they are at the location and for 30 days after they have left the geofence area.
Individuals don’t even need to be looking at their phone for marketers to target them. The only requirements; both the phone and location tracking services must be turned on. When the individual looks at their phone, they will see an ad displaying a sale or coupon on one of their phone’s apps.
As a society of individuals always on-the-go, geofencing has become a more prominent style of marketing. However, in 2014, the Office for National Statistics reported that of the ‘on-the-go’ internet users, 58% are coming from mobile phones. Today, that number has dramatically increased.
Geofencing ads are displayed in two separate locations. The first place is in the user’s mobile apps. This includes, but is not limited to, apps from both the Apple and Android app stores, such as Starbucks or Amazon. The second place is the internet browser. Multiple websites have advertising space, which marketers then use to display their geofencing ads to target users.
There are several variables that can determine the outcome of a geofencing campaign strategy.
Once the core KPI’s have been developed, marketers can focus on targeting the audience
It’s crucial to determine where the persona spends their time when they’re offline. For instance, a personal injury attorney will most likely have an audience that is visiting either the ER or auto body repair shops. Therefore, it’s best to target those physical locations.
Another example could be a retail shop in the mall that’s trying to pull in some of the mall traffic. Unfortunately, geofencing the entire mall may be too broad. Instead, the shop should geofence specific locations that sell similar services or products. More often than not, individuals that are visiting the competitors’ stores, are interested in shops that sell similar products.
Advertisements need to give the target audience a reason to visit the store or office, whether that be an additional coupon for visiting the store or website.
It’s quite possible that advertisers can get at least 97% more reach in their budget. By simplifying and narrowing the geofence to just one mile from a particular location, marketers can reach up to 99% more reach in the ad spend costs.
Geofencing also provides real-time analytics and data on the same day that the campaign is launched. This allows marketers to make decisions and changes, based off the analytics.
Geofencing is perfect for several different areas of business, from attorneys, to store owners, medical practitioners and even trade show marketers.
Let’s think of a personal injury lawyer. Accident victims make up most of their clientele. Where do accident victims go? After an accident, they are typically they’re visiting the hospital, ER, car dealership, auto repair shop, or towing locations. This is how attorneys and lawyers utilize and succeed with geofencing, by targeting the locations that their potential clients visit after an accident.
Compared to other offline advertising techniques, geofencing is more effective for attorneys. Several attorneys utilize geofencing effective. This is because geofencing targets individuals that are already interested in legal services.
Typically, medical offices such as dentists, orthodontists or plastic surgeons geofence their competitor’s locations. This is partially because their clientele is individuals in need of those services. However, the medical systems that target specific locations that their clientele may be at before needing said services are the ones that acquire the patients. For instance, if an orthopedic specialist will target sporting facilities where individuals may fall victim to a sports related injuries. Chiropractors might target towing locations because individuals are most likely there due to an accident and may be experiencing neck or back pain.
Geofencing is perfect for trade shows, conferences and over seasonal events. Let’s pretend that a business wants to attend a large conference, but unfortunately cannot make it that particular weekend. With geofencing, the business can now geofence the physical location of the conference at the time that it is going on. Now, any individual that attends the conference will see the company’s ads while visiting and for 30 days after. Whether it be a conference, a trade show or even a festival, geofencing helps spread a brand’s message even when the company is not there.
In the automobile industry, it’s all about competition. Geofencing the locations of competitors is the best tactic for targeting audience. People that visit car dealerships are typically there to purchase a vehicle, therefore, by geofencing the exact location, individuals see advertisements of other dealerships around the area.
Other possible geofencing options are car shows and even auto repair centers.
Restaurants, retailers and franchises can geofence competitor locations, such as nearby boutiques, stores or malls.
Retailers are best positioned to measure foot traffic with the conversion zone tracking. Mall storefronts can measure the amount of individuals in the geofence location that enter the conversion zone as a result of seeing the sales ad.
Geofencing has always been a game-changer for marketing, but its cost limited its effect on advertising. Recently, it has become affordable for local small to midsize businesses to utilize.
As a society of on-the-goers and mobile users, geofencing is becoming more and more of a necessity in digital marketing.
While we don’t recommend that a business throws out their pre-existing marketing plan, we do suggest the implementation of geofencing.
With geofencing, a business can target individuals that enter a specific physical location. The ads become more relevant and interesting. Cost of marketing will decrease and conversion rates will soar. It really is a no-brainer.
If you have any additional questions or would like our marketing agency to set up, customize and manage a geofencing campaign for you, please contact us.
Are you currently using geofencing? If so, tell us about your experience!
In a digital and data driven world, it’s crucial that all websites are in compliance with the ADA. Websites that are not designed for and accessible to everyone, could result in the loss of money from future lawsuits.
Many do not realize that while the American Disabilities Act (ADA), requires physical locations to have accommodations for individuals with disabilities, it also extends to the accessibility of websites.
Due to the lack of accessibility, non-compliant websites run the risk of costly lawsuits, which could result in the loss of thousands of dollars. Several businesses have faced charges for their websites lacking the appropriate accommodations such as coding, alt texts, captions and more. As a business, if your site is not within the ADA website compliance regulations, you are essentially a sitting duck, about to be hit with an enormous lawsuit.
accessiBe is completely customizable and created to easily adapt to any style of website design. With several color options, shapes and sizes, and icon suggestions, the accessiBe solutions make websites more user friendly.
accessiBe was created and developed for individuals with disabilities by individuals with disabilities. Due to the help of individuals with epilepsy, blindness, physical dysfunctions and more, accessiBe ensures that websites are not only compliant with the law, but available for all to use.
accessiBe is trusted by and protecting over 3,500 small business and industry leaders alike.
At Hyperlinks Media, we can help set up accessiBe for your website. Here are the details:
As part of our newest division, MISSION: MORE!, Hyperlinks Media helps eligible 501(c)(3) nonprofits secure and maintain the Google Ad Grant, an in-kind grant of $10,000/mo for PPC advertising.
Recently, we obtained the Google Ad Grant for an incredibly deserving nonprofit, The Arc of Katy.
The Arc of Katy is a nonprofit organization that provides opportunities for individuals with intellectual and developmental disabilities, allowing them to be included and respected as active members of the community.
Through their Adult Day Program and the Summer Day Program, The Arc of Katy has transformed lives and inspired individuals. Participants have become more independent, confident and valued.
Upon obtaining the Google Ad Grant for The Arc of Katy, we have seen tremendous growth. We are focused on multiple aspects, including promoting their mission which is “To provide opportunities for individuals with intellectual and developmental disabilities that enable each person to be included as a respected and active member of the community throughout their lifetime.”
With the $10,000/mo Google Ad Grant, we are able to continuously run campaigns for their Adult Day Program, increasing registration and promoting their need for day program instructors and coordinators. Our Google Ad campaigns have increased registration, volunteers, donations and awareness of this incredible nonprofit.
We will continue to maintain and implement the Google Ad Grant and work diligently to promote and grow The Arc of Katy.
Hyperlinks Media is dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. MISSION: MORE! provides nonprofits with access to an abundance of digital marketing resources at no cost or reduced fees. With this new division, we can help organizations increase awareness, drive donations, and recruit volunteers.
If you would like to learn more about our MISSION: MORE! nonprofit division, please contact us.
At Hyperlinks Media, we are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. This is the sole reason for our nonprofit division, MISSION: MORE!
Created just one month ago, the MISSION: MORE! program gives our nonprofit families access to an abundance of digital marketing resources at free or reduced fees. We are committed to providing nonprofits with the tools to succeed and we strive to partner with other companies and introduce them to this program and teach them how they too, can give back to the community. 
The MISSION: MORE! program has multiple benefits for eligible 501(c)(3) nonprofits. Benefits include:
Once we obtain these online services for our nonprofit families, we work diligently to maintain the benefits at free and/or dramatically reduced fees.
Hyperlinks Media strives to help organizations increase awareness, drive donations, and recruit volunteers. Our vision is to help nonprofits achieve their goals by maximizing digital marketing on their behalf. With the MISSION: MORE! program, we can continue to give back to the community, one nonprofit at a time.
If you are an eligible 501(c)(3) nonprofit interested in this incredible program, please contact us. We can’t wait to assist you.
Hyperlinks Media is always looking for partner companies to work with, please contact us if you are interested in this highly beneficial opportunity and would like to learn more.
With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are specific and narrow and content becomes more relevant to long-tail keyword searches.
The first step to any SEO strategy is content — quality content. Today, many, if not all, businesses have an online digital presence. To maintain this presence, blogs, articles, videos, etc. are posted regularly, making the market more competitive. To stand out from the competition, you need more than quality content. You need SEO strategies that include long-tail keywords. Without them, users will not find your content and a quality article is nothing without a reader.
Long-tail keywords are phrases that are incredibly specific to your product, i.e what you are selling. As opposed to using generic, single words for searching, implementing three or four-word phrases limits the scope. By limiting the scope, competition decreases and rankings increase. Using this technique is imperative in your SEO strategy as it will directly impact your conversion value.
Examples:
| Short-Tail Keyword | Long-Tail Keyword |
| 1. Auto transport Houston, TX | 1. Ferrari 458 auto transport companies Houston, TX |
| 2. Nike running shoes | 2. Red and black Nike mens running shoe size 10 |
| 3. Pet shampoo | 3. Organic all-natural pet shampoo that limits fleas and ticks |
| 4. Blue light glasses | 4. Blue light protection glasses for migraines and concussions |
| 5. Tomato plants | 5. What to spray on tomato plants to keep bugs away |
Although SEO is incredibly beneficial, a generic approach won’t exactly make you the most competitive or allow you to rank better on Google. It will yield some traffic but to be truly competitive, content keyword research is everything.
This means that writing a quality blog doesn’t cut it anymore. To rise above the competition, you must write a blog based on extensive research from long-tail keywords. In essence, your blog should be centered around certain long-tail keywords.
How can you find your next blog topic? Research. Research. Research. By searching for long-tail keywords, you can create an entire month worth of content. For example, let’s say you are looking to write a blog on SEO. You could write the blog and be done, or you could continue researching and developing more content. When researching for your content, search for more than just “SEO.” Start adding words to your original “SEO” search and soon enough, you’ll find multiple blog topics.
Some tools to use are SEMrush or the Google Keyword Planner. If you don’t have access to this, no problem. Start typing away in the Google search bar on a specific topic and see what you can find.
Here are other examples you may find while researching which will result in ideas for more content.
Once you have found your blog topic based on your long-tail keyword research, you need to include it in the URL, title tag, and body text. To further increase your visibility, implement the focus keyword in alt images and headers.
Here’s another example of creating content for long-tail keyword search: Let’s say you sell pet products and have created a blog. Chances are, the short-tail keyword term, “pet product(s)” will occur randomly at some point throughout your blog. That term will allow Google, and everyone online, to find you more easily. You will begin to rank higher as more and more people search online for pet-related products. The result inevitably, and without much effort, will be some direct traffic sent to your site.
But the thing is, not all traffic is sales-worthy traffic, now is it? Using an easy, one-size-fits-all tactic, means you will have to compete with every other “pet product” retailer online, some of whom probably rank in the top ten. Whether they offer what you do or not – if you are in the pet product world, you will need to get in line behind them. Good luck with that approach! Maybe, if you are lucky, you will see 100-1000 site visitors per month. Quite frankly, this strategy won’t have a very transformative effect on sales. In short, it will allow you to have an online presence. Google and a few people will be able to find you, although they probably did a direct search.
However, refining the search term “pet products”, and narrowing the scope, will! Implementing long-tail keywords creates for a more specific search and a higher conversion value. Although they receive less traffic, long-tail keywords account for roughly 70% of all web searches. Think about it, consumers do not search for generic terms when on the market, they type a few phrases to limit their scope, allowing them to find a product that best suits their needs.
In order to rank higher in searches, you need to stay up-to-date on and utilize the trending marketing strategies. Marketing is a race between competitors, if you want to win the race, you need a competitive SEO content str ategy that includes long-tail keywords.
Understanding the importance of long-tail keyword usage within your content marketing is analogous to understanding the difference between going out on 5th avenue to market your business, as opposed to attending a convention of buyers who want what you sell. The latter sales strategy is all about less volume, more targeted advertising.
Online, it works like this. If someone does a search in Atlanta on “pet stores”, the result is about 5,020,000,000 hits (0.86 seconds). If you narrow that search to a more specific “pet stores that sell organic food near me”, the Google results currently yield about 315,000,000 results (.91 seconds). But… and here’s where it gets interesting, if narrowed down, even more, to “pet stores that sell organic cat food in Buckhead, GA”, the results are whittled down to about 151,000 results (0.62 seconds).
Keep in mind, as you use these specific terms in your content, i.e blog, article, video, you are doing so, to move up the page on Google. The buyer is likely going to choose from the first five competitors, maybe the first ten, that rank on the page, so page rank is essential in a competitive marketing strategy.
Short-tail keywords are a given. Of course, you must use general keywords in the content as well. But why is there such a rabid focus suddenly, specifically by marketing companies, towards long-tail? Because it works!
A recent Forbes article titled, The Long Tail and Why Your SEO Key Strategy is Wrong, points to the change in how we search online. Online searchers are getting smarter and smarter, so too is the technology used to do the searches. According to Forbes contributor, Josh Steimle, it’s more important now than ever to understand long-tail keyword SEO strategy as it pertains to your digital marketing plan, especially when users are now able to speak to Google without ever typing a single thing into the search bar. Steimle states that when adding up keyword searches, the long tail searches “can be larger than the searches in the body.”
In an extensive study performed by a SaaS company, results showed that long-tail search terms drastically improved page rank and performed 2.5 times better than their head keyword variations. With statistics like these, why would you not implement long-tail keywords into your SEO strategy?Ⓒ Copyright 2011 Search Engine Watch
Delivering quality content is great, but you have to do more. To improve your company’s rank, you must build a marketing strategy that includes not just keywords, but long-tail keywords.
Start focusing on long-tail keywords. Implement these into every marketing material, whether blog, article or video, use them. By combining great content with long-tail keywords, your SEO traffic will significantly increase.
Our advice? Research and implement the key search engine phrases, publish the content, and watch sales skyrocket and your company climb in rank.
Tip: One of our favorite tools for tracking and improving rankings is Uber Suggest 6.0, designed by Neil Patel. It allows you to track your website, see backlinks, and keywords, as well as your organic traffic each month. According to fortunelords.com, Ubersuggest is “an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google. Once long-tail keywords have been implemented into the content, we recommend registering for Ubersuggest 6.0 to track your site.
Do you utilize long-tail keywords in your content? If so, let us know how they have positively affected your traffic.
If you have any other questions or comments, please leave those below.
For more on long-tail keywords or any information on SEO marketing, contact Hyperlinks Media today.
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