Jan 27, 2020 | MISSION:MORE
As part of our MISSION:MORE nonprofit division, Hyperlinks Media strives to provide 501(c)(3) organizations with resources and discounted services and connect them with corporations that do the same.
Of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising. Recently, we obtained the Google Ad Grant for Kingdom Minded People, a faith-based nonprofit organization.
Kingdom Minded People
Spreading joy through the word of the gospel, Kingdom Minded People is a community of individuals coming together to worship. Led by Pastor Gene and Lady Gail Johnson, Kingdom Minded People worship both at the Pleasant Hill Church of Deliverance and The Divine Connection Church.
Offering more than sermons and worship, Pastor Gene and Lady Gail Johnson founded the Pleasant Hill Prison Outreach Ministry, High Achievers Learning Center, The Rapha Counseling Center and several other ministries providing support to the local community.
Google Ad Church Grant for Kingdom Minded People
Hyperlinks Media will utilize the $10,000 / month Google Ad Grant to promote Kingdom Minded People’s ministries, children’s learning center, monthly events, and fundraising drives. As part of the marketing campaign, we will also advertise their churches on Google search pages using relevant ads to help increase website traffic, new memberships, school enrollment, donations and more.
By advertising these programs and their churches, we will boost their online reach and expand their digital presence.
MISSION:MORE for Nonprofits
Our MISSION:MORE program offers several benefits to nonprofit members including, but not limited to:
- Google Certified Partner
- Google Ad Campaign Management
- Google Ad Grants
- Discounts on Facebook, Shopify and Google
- Discounts on Hyperlinks Media Services
- Additional Benefits Added Regularly
We are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way.
Our mission is to help nonprofits succeed online through digital marketing while also connecting them to the world’s largest network of corporations that offer grants, sponsorships and services at discounted rates.
If you are an eligible 501(c)(3) nonprofit and would like to learn more about or become a member of MISSION:MORE, contact us or call 281-693-5372.
Dec 10, 2019 | MISSION:MORE
The MISSION:MORE! program provides eligible nonprofits with marketing resources at free or reduced fees. One of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising.
Recently, Hyperlinks Media obtained the Google Ad Grant for Houston-based nonprofit, The WorkFaith Connection.
The WorkFaith Connection
The WorkFaith Connection is a Christ-centered nonprofit organization that exists to help struggling job seekers build a new life through work and faith. The nonprofit equips students with the skills and beliefs needed to gain employment and pursue healthy and spiritually rich lives.
Through recruitment, an eight-day job readiness boot camp, job attainment and job retention and advancement, The WorkFaith Connection helps participants become great employees, better serve employers and thrive in the workplace.
Google Ad Grant for The WorkFaith Connection
The Google Ad Grant is used to promote events and programs hosted by The WorkFaith Connection. We are able to manage their advertising campaigns for their 8-day job readiness boot camp, information sessions, volunteer opportunities, donations and more.
With the help of our Google ads, The WorkFaith Connection has seen growth in donations, volunteers and participants.
Hyperlinks Media Nonprofit Division – MISSION:MORE!
There are several benefits to the MISSION:MORE! program.
- Google certified partner
- Full-time digital marketing partner
- No cost consultancy and application process
- No setup fee for for Google ad campaign
- Affordable management for nonprofits
Hyperlinks Media is dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. Our purpose is to develop digital marketing strategies for nonprofits that drive online success. With MISSION:MORE!, we can help organizations increase awareness, drive donations, recruit volunteers and expand sponsorships.
If you are an eligible 501(c)(3) organization and would like to learn more about our nonprofit division MISSION:MORE!, contact us or call 281-693-5372.
Sep 16, 2019 | MISSION:MORE
As part of our newest division, MISSION: MORE!, Hyperlinks Media helps eligible 501(c)(3) nonprofits secure and maintain the Google Ad Grant, an in-kind grant of $10,000/mo for PPC advertising.
Recently, we obtained the Google Ad Grant for an incredibly deserving nonprofit, The Arc of Katy.
The Arc of Katy
The Arc of Katy is a nonprofit organization that provides opportunities for individuals with intellectual and developmental disabilities, allowing them to be included and respected as active members of the community.
Through their Adult Day Program and the Summer Day Program, The Arc of Katy has transformed lives and inspired individuals. Participants have become more independent, confident and valued.
Google Ad Grant Initiative for The Arc Of Katy
Upon obtaining the Google Ad Grant for The Arc of Katy, we have seen tremendous growth. We are focused on multiple aspects, including promoting their mission which is “To provide opportunities for individuals with intellectual and developmental disabilities that enable each person to be included as a respected and active member of the community throughout their lifetime.”
With the $10,000/mo Google Ad Grant, we are able to continuously run campaigns for their Adult Day Program, increasing registration and promoting their need for day program instructors and coordinators. Our Google Ad campaigns have increased registration, volunteers, donations and awareness of this incredible nonprofit.
We will continue to maintain and implement the Google Ad Grant and work diligently to promote and grow The Arc of Katy.
Hyperlinks Media Nonprofit Division – MISSION: MORE!
Hyperlinks Media is dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. MISSION: MORE! provides nonprofits with access to an abundance of digital marketing resources at no cost or reduced fees. With this new division, we can help organizations increase awareness, drive donations, and recruit volunteers.
If you would like to learn more about our MISSION: MORE! nonprofit division, please contact us.
Sep 13, 2019 | MISSION:MORE
At Hyperlinks Media, we are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. This is the sole reason for our nonprofit division, MISSION: MORE!
Created just one month ago, the MISSION: MORE! program gives our nonprofit families access to an abundance of digital marketing resources at free or reduced fees. We are committed to providing nonprofits with the tools to succeed and we strive to partner with other companies and introduce them to this program and teach them how they too, can give back to the community.
MISSION: MORE! Benefits
The MISSION: MORE! program has multiple benefits for eligible 501(c)(3) nonprofits. Benefits include:
- Google Ad Grants – The Google Ad Grant is a $10,000/ month in-kind grant for Google Ad advertising that eligible nonprofits can use to market their organization.
- With MISSION: MORE!, nonprofits receive:
- Free application fee ($800 value)
- Free campaign setup fee ($1500 value)
- Free G Suite setup fee ($200 value)
- Free Google One Today setup fee ($300 value)
- 33% savings on campaign management fee ($1500/mo reduced to $1000/mo)
- Facebook for Nonprofits – Facebook fundraising and donation tools are available to charitable organizations based in certain locations. If the nonprofit qualifies for these tools, the organization will receive donations via Facebook, with no fee.
- MISSION: MORE! provides nonprofits with:
- Free setup fee ($300 value)
- 33% savings on campaign management fees
- Shopify for Nonprofits – Shopify works with MISSION: MORE! to offer nonprofits lower transaction fees when using a 3rd party payment provider and reduced fees on Shopify payment credit card rates.
- MISSION: MORE! provides nonprofits with:
- 25% in savings on e-commerce design and development fees
- Hyperlinks Media – Hyperlinks Media offers reduced web design and development service fees for qualified nonprofits that implement the Google Ad Grant. This is in addition to the services we offer above with our partner companies.
- The MISSION: MORE! program includes:
- 25% savings in web design and development services
- 25% savings in website updates or fixes to the existing nonprofit website
Once we obtain these online services for our nonprofit families, we work diligently to maintain the benefits at free and/or dramatically reduced fees.
Hyperlinks Media – Giving Back
Hyperlinks Media strives to help organizations increase awareness, drive donations, and recruit volunteers. Our vision is to help nonprofits achieve their goals by maximizing digital marketing on their behalf. With the MISSION: MORE! program, we can continue to give back to the community, one nonprofit at a time.
If you are an eligible 501(c)(3) nonprofit interested in this incredible program, please contact us. We can’t wait to assist you.
Hyperlinks Media is always looking for partner companies to work with, please contact us if you are interested in this highly beneficial opportunity and would like to learn more.
Aug 21, 2018 | MISSION:MORE
Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.
The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.
Internet users are more hip to the advertising gimmicks and shameless self-promotions than ever before. 200 million people now use ad blockers. According to eMarketer, three out of every 10 internet users will be using ad blockers by the end of 2018. In fact, music services such as Spotify and Pandora leverage ads as a means by which to get customers to purchase ad-free listening experience.
Content marketing however, costs 62 percent less than outbound marketing and generates more than three times as many leads.
So what’s the secret?
Encapsulating your ideal market is all about cultivating a relationship between your brand and its intended market, establishing trust so they will genuinely want to engage with and purchase from your brand.
This can be done in various ways, but it all centers around the central idea of providing relevant and useful content to your prospects and customers to help them solve their problems.
When you solve your markets’ problems, you see their appreciation in their newfound desire to engage with your business above others.
Content Marketing Encourages Customer Loyalty
The difference between the antiquated version(s) of marketing and content marketing is that marketers have finally realized that people don’t want to be spammed with mechanical, sales-y garbage.
Human beings are wired to connect socially, and that doesn’t change simply because they’re in the decision-making stage of the buying process. In fact, I would argue that when we are able to connect with brands, it satisfies a desire that we perhaps didn’t know we had, thus making us more likely to stay loyal to said brand.
Back in those before-the-internet days, people had these things called face-to-face conversations during every purchasing decision.
They built relationships with brands by shaking hands with the owner of the hardware store, or by delivering fresh baked goods to the local supermarket manager. Even with all of the technological advances our society exhibits, our insatiable desire to connect as human beings cannot be superseded by impersonal and disingenuous interactions.
Content marketing makes your brand stand out in a world full of sales pitches and advertisements.
You’ll be the leader of the pack if, instead of trying to push your product or service, you’re offering genuine engagement with and adding value to the lives of your current and potential customers.
Take a look at a brand like Cabot. Cabot is a farming co-op. They leverage the personal touch by putting a face and a name to farming families and their animals, almost personally introducing the internet user to each. This establishes nothing, I mean nothing, other than simple human connection. It’s important to note that content marketing must be genuine and true to your brand as well.
How does a brand like Cabot become SEO-favored and inadvertently, lead magnetizing?
Simple: Making a personal connection with their market through successful content marketing efforts.
Good Content is Mutually Beneficial
When you push out content that is valuable to your targeted customer base, you can expect to see increased sales.
The starting goal of a content marketing strategy is to drive demand for your products and services by creating “friends” or “subscribers” or “followers” who easily recognize your brand, enjoy it and become customers.
You nurture people who are engaged with your branding but aren’t yet at the purchasing decision. When they’re ready, you’ll come to their minds.
In addition, it cuts costs substantially. Instead of implementing the tired way of marketing with shameless self-promotion, you can invest in creating valuable and innovative resources that will feed audiences for a substantially longer amount of time.
Going back to nurturing them, this is a much better tactic than pushing ads in their faces–ads that cost money to publish and may only stay relevant for a short amount of time. This allows you to cut costs by using a strategy to deliver information to a targeted audience, resulting in a highly-targeted lead pool.
When companies implement content marketing, they have conversion rates nearly six times higher than competitors who do not utilize its power.
Content is the Foundation for All Things in SEO Marketing
If you don’t have a content strategy, you don’t have a leg to stand on when it comes to marketing. If your plan lacks high-caliber content, you can’t move forward with your marketing initiatives and you won’t stand a chance in ranking well in the (Search Engine Results Page) SERP.
For example, content marketing strategy effects how you format your inbound marketing, pay-per-click (PPC) campaigns, public relations efforts, search engine optimization and social media strategy. Sites are generously rewarded for creating quality content on a consistent basis, and you must create captivating content for the ads. In an effort to drive inbound leads, content is what baits and hook your prospects.
You get the picture, content is a big deal:
Can you imagine how your business would evolve if your content was something clients awaited with great anticipation? What if you made them laugh? Do you think that would change how they view your brand and their loyalty to you?
You bet it would!
As with any marketing strategy, there are many different moving parts. If you’re ready to learn more about how to up the ante with your own strategy, you don’t have to do it alone. We are happy to provide you with any assistance you may need. Feel free give us a call or complete our online form to learn more about developing your content marketing strategy.