Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
B. Bertrand
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
A. Hardy
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
L. Wincher
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
Digital Marketing
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
B. Bertrand
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
A. Hardy
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
L. Wincher
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
Web Care
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
B. Bertrand
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
A. Hardy
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
L. Wincher
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
Our Work
Industry Served
Our Work
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
B. Bertrand
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
A. Hardy
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
L. Wincher
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
B. Bertrand
We’re a busy startup and switching to Hyperlinks Media to manage our website was one of the smartest decisions we’ve made. They’re professional and made us a high-quality website the way we wanted it. We just added another site for a subsidiary of our business. Wouldn’t look anywhere else
A. Hardy
Hyperlinks Media has consistently provided excellent service and is a website representative of my brand! The response time to my calls and questions is commendable.
L. Wincher
Not only did they create our website, but they are also always willing to assist to update any new promotions we have going on at our business! Definitely recommend!
In the fast-paced digital world we live in, having a strong online presence is crucial for businesses to thrive. And when it comes to selling products or services, ecommerce app development has become a necessity. With a seamless and user-friendly ecommerce app, businesses can reach a wider audience and increase their sales exponentially. So, if you are a business owner looking to delve into the world of ecommerce app development, it’s natural to have questions about the cost involved. In this article, we will be exploring the factors that influence the cost of ecommerce app development in 2024, as well as the various ecommerce app development services available in the market. So, let’s dive in and find out what it takes to bring your business into the digital forefront!
Factors Affecting Ecommerce Mobile App Development Cost in 2024
The cost of developing an ecommerce mobile app is influenced by various factors. Understanding these factors will help you determine the overall cost of your app development project. Let’s explore them in detail:
User Interface and Design: A well-designed app with an intuitive user interface requires meticulous planning and implementation. Factors such as complexity, visual elements, and customization significantly impact the development cost.
Functionality and Features: The desired functionality and features of your app play a crucial role in determining the cost. Advanced features such as push notifications, social media integration, and payment gateways require additional development efforts, contributing to the overall cost.
Platform Compatibility: Developing an app that runs smoothly on different platforms, including iOS and Android, requires additional development resources, resulting in increased costs.
Integration with Ecommerce Platforms: If you want your app to integrate seamlessly with your existing ecommerce platform, custom development work may be required. This integration can impact development costs.
Third-Party Services and APIs: Incorporating third-party services and APIs into your app can enhance its functionality but may increase the development cost. These services often come with licensing fees or require additional development time.
Customization and Personalization: Tailoring your app to align with your unique business needs and branding requires additional development efforts and can impact the overall development cost.
Technical Complexity: Factors such as security, scalability, and performance requirements contribute to the technical complexity of an app. Developing and implementing these complex technical aspects may increase the cost.
Now that we have explored the factors affecting ecommerce mobile app development cost, you can make informed decisions about planning and budgeting for your app development project. In the next section, we will delve into the importance of app design and user interface in creating a successful ecommerce mobile app.
App Design and User Interface
The design and user interface of your ecommerce mobile app are crucial factors that can greatly impact the success of your app. Investing in a well-designed app with a user-friendly interface can not only enhance the overall user experience but also affect the cost of development.
When it comes to app design, it is essential to create a visually appealing and intuitive interface that aligns with your brand identity. A visually attractive design can capture users’ attention and create a positive first impression, while an intuitive interface can make navigation smooth and enhance the overall user experience.
Importance of App Design
Effective app design attracts and engages users, increasing the likelihood of their continued usage and satisfaction. A well-designed app can contribute to higher conversion rates and boost your overall business growth.
Additionally, a thoughtful app design considers aspects such as responsive layouts, meaningful color schemes, and intuitive navigation, making it easy for users to find what they need quickly. These design elements can significantly impact user satisfaction and increase the chances of repeat usage.
Enhanced User Interface
Creating a user-friendly interface is crucial to ensure that users can easily navigate through your app and perform desired actions. An intuitive user interface minimizes confusion, reduces friction, and improves overall user satisfaction.
Consider incorporating features like clear call-to-action buttons, simple navigation menus, and visually prominent product images. These elements can contribute to a seamless user experience, enabling customers to effortlessly browse and purchase products from your ecommerce store.
In addition, a well-designed and user-friendly interface can reduce the need for customer support, which can ultimately reduce costs associated with customer inquiries and support personnel.
Overall, investing in app design and user interface is crucial for the success and cost-effectiveness of your ecommerce mobile app. A visually appealing design and user-friendly interface can substantially enhance the overall user experience, increase customer satisfaction, and drive business growth.
Benefits of App Design and User Interface
1. Improved user experience and satisfaction
2. Higher conversion rates and increased sales
3. Reduced customer support costs
4. Positive brand image and customer loyalty
5. Enhanced app usability and navigation
Functionality and Features
The functionality and features of your ecommerce mobile app play a significant role in determining its development cost. The complexity and scope of these features can significantly influence your budget. Let’s explore how different functionality and features can impact the cost of your mobile app:
User Registration and Authentication
Allowing users to create accounts, login, and authenticate themselves on your ecommerce mobile app requires backend development work. The more advanced the authentication methods, such as two-factor authentication or social media login, the higher the development cost.
Product Catalog and Search
Having a comprehensive product catalog with advanced search functionality can enhance the user experience and make it easier for customers to find what they need. However, implementing a complex search algorithm and integrating with a large product database can increase the app’s development cost.
Shopping Cart and Checkout
A seamless shopping cart and checkout process are crucial for converting customers. The complexity of implementing features like saving cart items, applying discounts, and integrating multiple payment gateways can impact the development cost.
Push Notifications
Sending push notifications to users can significantly enhance user engagement and drive repeat purchases. However, implementing push notification functionality can require integration with a third-party service and additional backend development work, which can increase the app’s overall cost.
Product Reviews and Ratings
Allowing customers to leave reviews and ratings for products adds social proof and credibility to your ecommerce mobile app. Implementing this functionality requires backend development work and integrating with a database, which can add to the development cost.
Order Tracking and Delivery
Providing real-time order tracking and delivery updates can enhance the customer experience. However, integrating with a logistics service or developing a custom tracking system can add complexity to the app’s development and increase the cost.
Social Media Integration
Integrating your ecommerce mobile app with social media platforms can enable users to share products and interact with your brand. However, integrating with multiple social media APIs and implementing features like social login can impact the development cost.
Analytics and Reporting
Having analytics and reporting features in your ecommerce mobile app can provide valuable insights into user behavior and sales performance. Developing and integrating these features requires backend development work and may require integration with third-party analytics tools or APIs, which can affect the overall cost.
Localization and Internationalization
If you plan to target customers across different countries or regions, implementing localization and internationalization features in your app can be essential. This may involve translating content, adapting to different currencies and payment methods, and complying with country-specific regulations, which can add to the development cost.
Integrations with Ecommerce Platforms
If your ecommerce mobile app needs to integrate with an existing ecommerce platform, such as Shopify or WooCommerce, additional development work will be required. This integration can impact the overall cost of your app development project.
Impact of Functionality and Features on Development Cost
Functionality
Impact on Development Cost
User Registration and Authentication
Medium
Product Catalog and Search
High
Shopping Cart and Checkout
High
Push Notifications
Medium
Product Reviews and Ratings
Medium
Order Tracking and Delivery
High
Social Media Integration
Medium
Analytics and Reporting
Medium
Localization and Internationalization
High
Integrations with Ecommerce Platforms
Medium
Keep in mind that while adding more functionality and features can enhance the user experience and functionality of your mobile app, they can also increase the development cost. Consider prioritizing the essential features and functionalities that align with your business goals and budget.
Platform Compatibility
When developing an ecommerce mobile app, one crucial aspect to consider is platform compatibility. It refers to ensuring that your app works seamlessly on various platforms, such as iOS and Android. However, this compatibility comes at a cost.
Developing an app that is compatible with multiple platforms requires additional time, effort, and resources. The app needs to be designed and developed to function optimally on different operating systems and screen sizes. This can increase the overall development cost.
Let’s take a closer look at how platform compatibility affects the budget:
Development Effort: Creating an app that works well on iOS and Android requires coding and testing for both platforms. Developers need to write separate code for each platform, making sure that the app functions smoothly on each of them.
User Experience: Each platform has its own design guidelines and user interface conventions. To provide a consistent and intuitive user experience, developers may need to customize the app’s interface and functionalities for each platform.
Maintenance and Updates: With multiple platforms, maintaining and updating the app becomes more complex. Each platform may have its own updates and version releases, requiring regular app updates to ensure compatibility.
Considering these factors, it becomes evident that platform compatibility can significantly impact the overall development cost of your ecommerce mobile app. However, it is essential to prioritize platform compatibility to reach a broader audience and provide a seamless user experience.
To give you a clearer understanding of the potential cost implications, let’s take a look at a sample breakdown of the development cost based on platform compatibility:
Development Cost Factors
Estimated Cost
Initial Development Effort
$10,000 – $100,000
Platform-specific Customizations
$2,000 – $25,000
Maintenance and Updates
$1,000 – $10,000 (per year)
Note: The above cost estimates are approximate and may vary depending on the complexity of your app and the specific development agency you choose.
By understanding the impact of platform compatibility on the development cost, you can make informed decisions while planning and budgeting for your ecommerce mobile app. It’s crucial to work closely with an experienced app development agency that can guide you through the process and help you optimize the cost while ensuring a high-quality app.
Integration with Ecommerce Platforms
If you want your mobile app to seamlessly integrate with your existing ecommerce platform, it may require additional development work. This integration between your app and ecommerce platform is crucial for a smooth and efficient user experience. However, it does impact the overall development cost of your mobile app.
Integrating your mobile app with your ecommerce platform allows for real-time synchronization of product inventory, pricing, and customer data. This ensures that your customers have the most up-to-date information when browsing and making purchases through the app.
Furthermore, seamless integration enables features such as synchronized shopping carts, order tracking, and personalized recommendations. These features enhance the user experience and increase customer satisfaction, ultimately driving more sales for your online store.
However, integrating an ecommerce platform with a mobile app requires technical expertise to ensure compatibility and efficient data exchange between the two systems. This additional development work may result in an increased cost for your app development project.
While the integration process may add to the overall cost, it is important to consider the long-term benefits it provides. Having a well-integrated mobile app and ecommerce platform can streamline your operations, improve customer engagement, and boost your online sales.
Third-Party Services and APIs
When developing your ecommerce mobile app, you have the opportunity to leverage third-party services and APIs that can enhance its functionality. These services provide pre-built features and integrations that can save you time and effort in developing custom solutions from scratch. However, it’s important to consider the cost implications of integrating these services into your app.
Third-party services offer a wide range of capabilities, such as payment gateways, social media integrations, and analytics tools. By utilizing these services, you can provide a seamless user experience and access valuable data to optimize your app’s performance. However, it’s essential to carefully evaluate the cost of these services to ensure they align with your budget.
APIs, or Application Programming Interfaces, allow different software components to communicate and share data. They enable your app to connect with external services and retrieve information or perform specific functions. While APIs provide valuable functionality, integrating them into your app may come with additional costs.
Before incorporating third-party services and APIs into your ecommerce mobile app, consider the following cost factors:
Subscription or usage fees: Some third-party services operate on a subscription basis, requiring you to pay a monthly or annual fee. Others may charge based on usage, such as the number of transactions or API calls.
Integration complexity: Integrating third-party services and APIs may require additional development work, increasing the overall cost of your app. The complexity of the integration can vary depending on the service and your app’s specific requirements.
Data transfer and storage costs: If the third-party service involves data transfer or storage, you may incur additional costs based on the volume of data processed or stored.
It’s important to carefully assess the value and necessity of each third-party service or API before integrating it into your app. Consider your app’s core functionality and prioritize services that directly contribute to your business goals. Additionally, consult with your app development team to understand the development effort and cost associated with each integration.
Example:
Third-Party Service/API
Subscription/Usage Fees
Integration Complexity
Data Transfer/Storage Costs
Stripe Payment Gateway
Subscription-based
Low
Transaction-based
Facebook Login API
Free
Medium
N/A
Google Analytics
Free (with premium options)
Low
Data usage-based
The table above provides an example of different third-party services and APIs along with their associated cost factors. It’s crucial to conduct thorough research and evaluate the benefits and costs of each integration to make informed decisions for your app development project.
By carefully considering the cost implications of utilizing third-party services and APIs, you can strike the right balance between functionality and budget when developing your ecommerce mobile app.
Customization and Personalization
When developing your ecommerce mobile app, the level of customization and personalization you require can have a significant impact on the overall development cost. Tailoring the app to your specific needs and preferences involves additional work and resources, which may increase the budget you need to allocate for the project.
Customization refers to making unique modifications and adjustments to the app’s design, features, and functionalities. This allows you to create a mobile app that aligns perfectly with your brand identity and offers a seamless user experience. Personalization, on the other hand, involves tailoring the app’s content and user interface to match individual users’ preferences and behaviors.
Both customization and personalization play crucial roles in enhancing user engagement, improving user satisfaction, and driving sales. However, it’s important to carefully consider the level of customization and personalization you genuinely need for your ecommerce mobile app to ensure that you’re investing wisely.
Factors
Impact on Development Cost
Extensive customization and personalization
Higher development cost due to additional design and development work
Limited customization and personalization
Lower development cost with fewer customizations and pre-built templates
By carefully assessing your specific business requirements and user expectations, you can strike the right balance between customization, personalization, and cost. This way, you can create a highly customized and personalized ecommerce mobile app that aligns with your brand vision while keeping your development budget under control.
Technical Complexity
The development of an ecommerce mobile app involves various technical complexities that can significantly impact the overall cost of the project. These complexities revolve around factors such as security, scalability, and performance, which require careful consideration during app development.
Security: Ensuring the security of user data and transactions is paramount in ecommerce mobile app development. The implementation of robust security measures, such as encryption and secure authentication protocols, adds a layer of complexity to the development process. This may require additional time and expertise, contributing to the overall cost.
Scalability: As your ecommerce business grows, it is crucial to have an app that can handle increasing user traffic and demand. Developing a scalable app requires advanced architectural planning and optimization techniques to ensure smooth performance even during peak usage. This scalability adds complexity to the development process and can impact the cost.
Performance: Users expect fast-loading times and seamless navigation in mobile apps. Achieving optimal performance in an ecommerce app necessitates meticulous optimization of code, efficient database design, and integration with caching mechanisms. These optimizations can introduce technical complexities that may influence the development cost.
Challenges
Impact on Development Cost
Implementing robust security measures
Increased development time and expertise
Designing for scalability
Advanced architectural planning and optimization
Optimizing performance
Code optimization and integration with caching mechanisms
Overcoming these technical complexities requires a skilled development team with expertise in handling the challenges specific to ecommerce mobile app development. It is essential to allocate resources and budget for the additional time, effort, and expertise required to address these complexities and ensure the successful development of your app.
Hiring App Development Services
When it comes to building your ecommerce mobile app, hiring the right app development services can make all the difference. The cost of hiring an app development agency or team should be a crucial consideration in your budget planning. Let’s explore the different options available and their cost implications.
1. In-house Development Team
If you have a skilled development team in-house, you may choose to utilize their expertise to build your ecommerce mobile app. This can be a cost-effective option since you won’t have to pay extra for external services. However, it’s important to consider the potential limitations of your team’s capacity and experience.
2. Freelancers
Hiring freelancers can be a flexible and cost-efficient way to develop your app. You can find skilled app developers on freelancing platforms who can work on your project on a per-task or per-hour basis. While this option may save you money, it’s crucial to thoroughly vet freelancers and ensure they have a proven track record of delivering quality work.
3. App Development Agencies
App development agencies specialize in building high-quality mobile apps tailored to your specific requirements. They have a team of experts who can handle all aspects of the development process. While working with an agency may require a larger investment upfront, their experience and expertise can provide you with a reliable and efficient outcome.
4. Offshore Development
Offshore development involves hiring a team located in a different country with lower labor costs. This option can be cost-effective, but it also comes with potential challenges such as language barriers, communication issues, and different time zones. It’s important to carefully evaluate the benefits and drawbacks before pursuing offshore development.
Each hiring option has its own advantages and considerations. It’s crucial to assess your specific needs, budget, and timeline before making a decision. By carefully choosing the right app development services for your ecommerce mobile app, you can ensure a smooth and successful development process.
Conclusion
After exploring the various factors that impact the cost of developing an ecommerce mobile app, you are now equipped to make informed decisions about budgeting for your online store’s mobile presence. By understanding the complexity involved in design, functionality, platform compatibility, integration with ecommerce platforms, and the use of third-party services and APIs, you can plan your investment wisely.
To get started on developing a cost-effective ecommerce mobile app for your business, consider contacting Hyperlinks Media hosting services today at (281) 693-5372. Their team of experts can guide you through the development process and help you achieve your mobile app goals.
Remember, a well-designed and user-friendly ecommerce mobile app can enhance the overall shopping experience for your customers and drive more sales. So, don’t overlook the importance of investing in a mobile presence that aligns with your business objectives. Happy app development!
FAQ
What factors affect the cost of ecommerce mobile app development?
The cost of developing an ecommerce mobile app can be influenced by factors such as design complexity, desired functionality and features, platform compatibility, integration with ecommerce platforms, utilization of third-party services and APIs, level of customization and personalization, technical complexity, and the hiring of app development services.
How does app design and user interface impact the cost of ecommerce mobile app development?
Investing in a well-designed app with a user-friendly interface can affect the overall cost of ecommerce mobile app development. A visually appealing design and intuitive user interface can enhance the user experience, but may require additional time and effort during the development process.
What role does functionality and features play in determining the cost of ecommerce mobile app development?
The complexity and scope of the desired functionality and features of your ecommerce mobile app can impact the development cost. Integrating advanced features and extensive functionality may require more resources and development time, thus affecting the overall cost.
How does platform compatibility affect the cost of ecommerce mobile app development?
Developing an app that is compatible with multiple platforms, such as iOS and Android, can increase the cost of ecommerce mobile app development. Each platform may have different technical requirements and development processes, requiring additional time and effort.
What impact does integrating an ecommerce platform have on the cost of mobile app development?
Integrating your ecommerce mobile app seamlessly with your existing ecommerce platform may require additional development work, which can impact the cost. The complexity of the integration and the compatibility with your specific platform influence the overall development cost.
How do third-party services and APIs affect the cost of ecommerce mobile app development?
Utilizing third-party services and APIs in your ecommerce mobile app can add functionality but may also increase the development cost. Costs can be incurred for accessing and integrating these services, along with any ongoing maintenance or licensing fees.
How does customization and personalization impact the cost of ecommerce mobile app development?
The level of customization and personalization required for your ecommerce mobile app can impact its development cost. Tailoring the app to your specific branding, design preferences, and unique features may require additional development time and resources.
How does technical complexity influence the cost of ecommerce mobile app development?
The technical complexity involved in developing an ecommerce mobile app, such as ensuring security, scalability, and performance, can impact the cost. Implementing robust security measures, handling high traffic volumes, and optimizing performance may require additional development efforts and resources.
What are the cost implications of hiring app development services for ecommerce mobile app development?
The cost of hiring an app development agency or team to build your ecommerce mobile app should be factored into your budget. The cost can vary based on the expertise and reputation of the development services provider, the desired app features, and the scope of the project.
As part of our MISSION:MORE nonprofit division, Hyperlinks Media strives to provide 501(c)(3) organizations with resources and discounted services and connect them with corporations that do the same.
Of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising. Recently, we obtained the Google Ad Grant for Kingdom Minded People, a faith-based nonprofit organization.
Kingdom Minded People
Spreading joy through the word of the gospel, Kingdom Minded People is a community of individuals coming together to worship. Led by Pastor Gene and Lady Gail Johnson, Kingdom Minded People worship both at the Pleasant Hill Church of Deliverance and The Divine Connection Church.
Offering more than sermons and worship, Pastor Gene and Lady Gail Johnson founded the Pleasant Hill Prison Outreach Ministry, High Achievers Learning Center, The Rapha Counseling Center and several other ministries providing support to the local community.
Google Ad Church Grant for Kingdom Minded People
Hyperlinks Media will utilize the $10,000 / month Google Ad Grant to promote Kingdom Minded People’s ministries, children’s learning center, monthly events, and fundraising drives. As part of the marketing campaign, we will also advertise their churches on Google search pages using relevant ads to help increase website traffic, new memberships, school enrollment, donations and more.
By advertising these programs and their churches, we will boost their online reach and expand their digital presence.
MISSION:MORE for Nonprofits
Our MISSION:MORE program offers several benefits to nonprofit members including, but not limited to:
Google Certified Partner
Google Ad Campaign Management
Google Ad Grants
Discounts on Facebook, Shopify and Google
Discounts on Hyperlinks Media Services
Additional Benefits Added Regularly
We are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way.
Our mission is to help nonprofits succeed online through digital marketing while also connecting them to the world’s largest network of corporations that offer grants, sponsorships and services at discounted rates.
If you are an eligible 501(c)(3) nonprofit and would like to learn more about or become a member of MISSION:MORE, contact us or call 281-693-5372.
The MISSION:MORE! program provides eligible nonprofits with marketing resources at free or reduced fees. One of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising.
Recently, Hyperlinks Media obtained the Google Ad Grant for Houston-based nonprofit, The WorkFaith Connection.
The WorkFaith Connection
The WorkFaith Connection is a Christ-centered nonprofit organization that exists to help struggling job seekers build a new life through work and faith. The nonprofit equips students with the skills and beliefs needed to gain employment and pursue healthy and spiritually rich lives.
Through recruitment, an eight-day job readiness boot camp, job attainment and job retention and advancement, The WorkFaith Connection helps participants become great employees, better serve employers and thrive in the workplace.
Google Ad Grant for The WorkFaith Connection
The Google Ad Grant is used to promote events and programs hosted by The WorkFaith Connection. We are able to manage their advertising campaigns for their 8-day job readiness boot camp, information sessions, volunteer opportunities, donations and more.
With the help of our Google ads, The WorkFaith Connection has seen growth in donations, volunteers and participants.
Hyperlinks Media Nonprofit Division – MISSION:MORE!
There are several benefits to the MISSION:MORE! program.
Google certified partner
Full-time digital marketing partner
No cost consultancy and application process
No setup fee for for Google ad campaign
Affordable management for nonprofits
Hyperlinks Media is dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. Our purpose is to develop digital marketing strategies for nonprofits that drive online success. With MISSION:MORE!, we can help organizations increase awareness, drive donations, recruit volunteers and expand sponsorships.
If you are an eligible 501(c)(3) organization and would like to learn more about our nonprofit division MISSION:MORE!, contact us or call 281-693-5372.
As part of our newest division, MISSION: MORE!, Hyperlinks Media helps eligible 501(c)(3) nonprofits secure and maintain the Google Ad Grant, an in-kind grant of $10,000/mo for PPC advertising.
Recently, we obtained the Google Ad Grant for an incredibly deserving nonprofit, The Arc of Katy.
The Arc of Katy
The Arc of Katy is a nonprofit organization that provides opportunities for individuals with intellectual and developmental disabilities, allowing them to be included and respected as active members of the community.
Through their Adult Day Program and the Summer Day Program, The Arc of Katy has transformed lives and inspired individuals. Participants have become more independent, confident and valued.
Google Ad Grant Initiative for The Arc Of Katy
Upon obtaining the Google Ad Grant for The Arc of Katy, we have seen tremendous growth. We are focused on multiple aspects, including promoting their mission which is “To provide opportunities for individuals with intellectual and developmental disabilities that enable each person to be included as a respected and active member of the community throughout their lifetime.”
With the $10,000/mo Google Ad Grant, we are able to continuously run campaigns for their Adult Day Program, increasing registration and promoting their need for day program instructors and coordinators. Our Google Ad campaigns have increased registration, volunteers, donations and awareness of this incredible nonprofit.
We will continue to maintain and implement the Google Ad Grant and work diligently to promote and grow The Arc of Katy.
Hyperlinks Media Nonprofit Division – MISSION: MORE!
Hyperlinks Media is dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. MISSION: MORE! provides nonprofits with access to an abundance of digital marketing resources at no cost or reduced fees.With this new division, we can help organizations increase awareness, drive donations, and recruit volunteers.
If you would like to learn more about our MISSION: MORE! nonprofit division, please contact us.
At Hyperlinks Media, we are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. This is the sole reason for our nonprofit division, MISSION: MORE!
Created just one month ago, the MISSION: MORE! program gives our nonprofit families access to an abundance of digital marketing resources at free or reduced fees. We are committed to providing nonprofits with the tools to succeed and we strive to partner with other companies and introduce them to this program and teach them how they too, can give back to the community.
MISSION: MORE! Benefits
The MISSION: MORE! program has multiple benefits for eligible 501(c)(3) nonprofits. Benefits include:
Google Ad Grants – The Google Ad Grant is a $10,000/ month in-kind grant for Google Ad advertising that eligible nonprofits can use to market their organization.
With MISSION: MORE!, nonprofits receive:
Free application fee ($800 value)
Free campaign setup fee ($1500 value)
Free G Suite setup fee ($200 value)
Free Google One Today setup fee ($300 value)
33% savings on campaign management fee ($1500/mo reduced to $1000/mo)
Facebook for Nonprofits – Facebook fundraising and donation tools are available to charitable organizations based in certain locations. If the nonprofit qualifies for these tools, the organization will receive donations via Facebook, with no fee.
MISSION: MORE! provides nonprofits with:
Free setup fee ($300 value)
33% savings on campaign management fees
Shopify for Nonprofits – Shopify works with MISSION: MORE! to offer nonprofits lower transaction fees when using a 3rd party payment provider and reduced fees on Shopify payment credit card rates.
MISSION: MORE! provides nonprofits with:
25% in savings on e-commerce design and development fees
Hyperlinks Media – Hyperlinks Media offers reduced web design and development service fees for qualified nonprofits that implement the Google Ad Grant. This is in addition to the services we offer above with our partner companies.
The MISSION: MORE! program includes:
25% savings in web design and development services
25% savings in website updates or fixes to the existing nonprofit website
Once we obtain these online services for our nonprofit families, we work diligently to maintain the benefits at free and/or dramatically reduced fees.
Hyperlinks Media – Giving Back
Hyperlinks Media strives to help organizations increase awareness, drive donations, and recruit volunteers. Our vision is to help nonprofits achieve their goals by maximizing digital marketing on their behalf. With the MISSION: MORE! program, we can continue to give back to the community, one nonprofit at a time.
If you are an eligible 501(c)(3) nonprofit interested in this incredible program, please contact us. We can’t wait to assist you.
Hyperlinks Media is always looking for partner companies to work with, please contact us if you are interested in this highly beneficial opportunity and would like to learn more.
Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.
The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.
Internet users are more hip to the advertising gimmicks and shameless self-promotions than ever before. 200 million people now use ad blockers. According to eMarketer, three out of every 10 internet users will be using ad blockers by the end of 2018. In fact, music services such as Spotify and Pandora leverage ads as a means by which to get customers to purchase ad-free listening experience.
Content marketing however, costs 62 percent less than outbound marketing and generates more than three times as many leads.
So what’s the secret?
Encapsulating your ideal market is all about cultivating a relationship between your brand and its intended market, establishing trust so they will genuinely want to engage with and purchase from your brand.
This can be done in various ways, but it all centers around the central idea of providing relevant and useful content to your prospects and customers to help them solve their problems.
When you solve your markets’ problems, you see their appreciation in their newfound desire to engage with your business above others.
Content Marketing Encourages Customer Loyalty
The difference between the antiquated version(s) of marketing and content marketing is that marketers have finally realized that people don’t want to be spammed with mechanical, sales-y garbage.
Human beings are wired to connect socially, and that doesn’t change simply because they’re in the decision-making stage of the buying process. In fact, I would argue that when we are able to connect with brands, it satisfies a desire that we perhaps didn’t know we had, thus making us more likely to stay loyal to said brand.
Back in those before-the-internet days, people had these things called face-to-face conversations during every purchasing decision.
They built relationships with brands by shaking hands with the owner of the hardware store, or by delivering fresh baked goods to the local supermarket manager. Even with all of the technological advances our society exhibits, our insatiable desire to connect as human beings cannot be superseded by impersonal and disingenuous interactions.
Content marketing makes your brand stand out in a world full of sales pitches and advertisements.
You’ll be the leader of the pack if, instead of trying to push your product or service, you’re offering genuine engagement with and adding value to the lives of your current and potential customers.
Take a look at a brand like Cabot. Cabot is a farming co-op. They leverage the personal touch by putting a face and a name to farming families and their animals, almost personally introducing the internet user to each. This establishes nothing, I mean nothing, other than simple human connection. It’s important to note that content marketing must be genuine and true to your brand as well.
How does a brand like Cabot become SEO-favored and inadvertently, lead magnetizing?
Simple: Making a personal connection with their market through successful content marketing efforts.
Good Content is Mutually Beneficial
When you push out content that is valuable to your targeted customer base, you can expect to see increased sales.
The starting goal of a content marketing strategy is to drive demand for your products and services by creating “friends” or “subscribers” or “followers” who easily recognize your brand, enjoy it and become customers.
You nurture people who are engaged with your branding but aren’t yet at the purchasing decision. When they’re ready, you’ll come to their minds.
In addition, it cuts costs substantially. Instead of implementing the tired way of marketing with shameless self-promotion, you can invest in creating valuable and innovative resources that will feed audiences for a substantially longer amount of time.
Going back to nurturing them, this is a much better tactic than pushing ads in their faces–ads that cost money to publish and may only stay relevant for a short amount of time. This allows you to cut costs by using a strategy to deliver information to a targeted audience, resulting in a highly-targeted lead pool.
When companies implement content marketing, they have conversion rates nearly six times higher than competitors who do not utilize its power.
Content is the Foundation for All Things in SEO Marketing
If you don’t have a content strategy, you don’t have a leg to stand on when it comes to marketing. If your plan lacks high-caliber content, you can’t move forward with your marketing initiatives and you won’t stand a chance in ranking well in the (Search Engine Results Page) SERP.
For example, content marketing strategy effects how you format your inbound marketing, pay-per-click (PPC) campaigns, public relations efforts, search engine optimization and social media strategy. Sites are generously rewarded for creating quality content on a consistent basis, and you must create captivating content for the ads. In an effort to drive inbound leads, content is what baits and hook your prospects.
You get the picture, content is a big deal:
Can you imagine how your business would evolve if your content was something clients awaited with great anticipation? What if you made them laugh? Do you think that would change how they view your brand and their loyalty to you?
You bet it would!
As with any marketing strategy, there are many different moving parts. If you’re ready to learn more about how to up the ante with your own strategy, you don’t have to do it alone. We are happy to provide you with any assistance you may need. Feel free give us a call or complete our online form to learn more about developing your content marketing strategy.