Generator Supercenter

Mar 5, 2021

GENERATOR SUPERCENTER

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCISE
The Standby Power People™

Generator Supercenter™ is the #1 Generac dealer in both Dallas, Texas and Tyler, Texas. As the first company to offer in-house financing options for standby generators, they quickly established a presence in the generator distribution industry. Offering repair services, a 24/7 maintenance program and turnkey installation, Generator Supercenter™ is a nationally recognized brand. However, like brands before them, Generator Supercenter™ struggled with online advertising. Hyperlinks Media created and produced digital campaigns to improve awareness, organic and in-store traffic and lead count for both the Dallas and Tyler storefront locations.

PROBLEM/AREAS

Limited Awareness of Storefront Locations
Minimal In-Store Traffic
Low Lead Count
Low Organic Traffic

OUR STRATEGY

Hyperlinks Media devised a full, data-driven digital marketing strategy to reach consumers interested in purchasing a standby generator. This included creating a new site design for both the Dallas and Tyler locations, drafting and writing optimized content, implementing local SEO and strengthening PPC campaigns with the use of Google and Weather Ads. Our expert SEO and PPC team researched and targeted potential customers before and after severe weather events to maximize relevancy and provide the ultimate user experience. Geo-targeting the potential standby generator consumers proved to be significant in the success and growth of Generator Supercenter™.

OUR RESULTS

VALUABLE CLICKS

REACH

CONVERSIONS

OVERALL TRAFFIC

Advanced Window Products

Mar 3, 2021

ADVANCED WINDOW PRODUCTS

CLIENT/OVERVIEW

ADVANCED WINDOW PRODUCTS
Vinyl Windows for Designer Homes

A leader in the vinyl window replacement industry, Advanced Window Products is a Gold Star Member of the Better Business Bureau with an A+ rating. AWP has a dominant presence on Angie’s List and currently holds the top rank in positive customer reviews for their category. Their dependable window installation and exceptional customer service has awarded them the Super Service Award each year since 2010. In need of a greater online presence and an increase in quality leads, Advanced Window Products trusted Hyperlinks Media to develop a digital marketing strategy that would deliver results across all online channels.

PROBLEM/AREAS

Limited Awareness of Replacement Window Services
Minimal Organic Traffic
Low Lead Count
Limited Presence on Local Search Channels

OUR STRATEGY

To increase brand awareness and generate quality leads, we devised a digital marketing strategy that targeted online consumers searching for replacement and vinyl window services. This included launching an entirely new online advertising campaign including local SEO to increase organic traffic and a PPC campaign utilizing Google Ads, Local Service Ads and Google Guaranteed to build trust between Advanced Window Products and their customers. Our digital marketing strategy resulted in an increase in form submissions and phone call leads and established an accredited online presence for Advanced Window Products.

OUR RESULTS

VALUABLE CLICKS

REACH

CONVERSIONS

OVERALL TRAFFIC

Southwest Car Care Center

Mar 2, 2021

SOUTHWEST CAR CARE CENTER

CLIENT/OVERVIEW

SOUTHWEST CAR CARE CENTER
Old Fashioned Service with Modern Technologies

Family owned and operated for over 27 years, Southwest Car Care Center is located in Katy, Texas. Quality auto service and exceptional customer experience quickly made them a leader in the auto service and repair industry. Unfortunately, their old fashioned service was not enough for modern marketing techniques. In need of digital solutions, Southwest Car Care Center turned to Hyperlinks Media for an online advertising strategy that would spread awareness, improve organic traffic and establish an online presence as a trusted, quality auto repair shop servicing the Katy, Texas area.

PROBLEM/AREAS

Limited Awareness of Auto Services Provided
Minimal Organic Traffic
Low Form Submissions and Quality Leads
Limited Presence on Local Search Channels

OUR STRATEGY

To deliver rapid growth, we developed an entirely new SEO campaign utilizing local SEO to increase organic traffic. We geo-targeted consumers by specific locations and their need for auto repair services. Our online advertising campaign included a content marketing strategy that would provide users with expert, authoritative and trustworthy (E.A.T) optimized content. The E.A.T-centric approach to content marketing combined with our online digital marketing campaign resulted in an increase in awareness, conversions and organic rankings.