The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus.
All nonessential business establishments have been ordered to close their doors causing thousands to, if possible, work remotely. In this time of crisis, businesses seem to be searching for ways to survive COVID-19. Individuals and businesses wonder, will things ever go back to normal? If so, when?
Well the answer is yes. Things such as the economy, stock and businesses will eventually go back to normal. The undetermined answer is when. It’s an outcome that can be altered by several different variables.
We recommend that businesses implement these digital marketing strategies to remain successful during and after the coronavirus.
Digital Marketing During The Coronavirus
Connect With Your Audience On Social Media
At a time like this, staying connected with your audience is crucial. The best way to do this is through social media.
However, due to how sensitive this time is, it’s important to provide a human connection with your followers. Don’t be too salesy or pushy, instead offer support and guidance to your audience. Show empathy, share posts that help your users. Whether it be a post on the virus or what your brand is doing to help clients during this time, offer that human connection through social media.
Maintain and Grow Your Brand’s Online Presence
Stated previously, nonessential businesses have been ordered to close their doors which means that for the time being, everything must be online. Now more than ever, brand’s must maintain and grow their online presence. How the brand is represented and portrayed online can lead to new clients or customers.
Since everything is online, search traffic has increased dramatically just in the past few weeks and it will continue to increase in the next coming weeks. Utilize SEO strategies or PPC campaigns to remain at the top of the Google search page.
Google Ads Can Be Pivotal
For businesses that need new clients and sales quickly, Google Ads is the answer. Paid search ads allow businesses to appear on the first page of Google. Considering that advertisements on the first page of Google are more likely to be clicked on, this is crucial.
Since the coronavirus hit, CPCs have decreased significantly and will likely continue to do so. This is a great opportunity for businesses to put more into paid advertising, gain traction and boost online sales.
For those with active ad accounts, Google has pledged $340 million in ad credits to small and mid-size businesses. This is huge for businesses that are looking to increase their PPC campaign budget but don’t have the money.
Strengthen SEO Efforts
While SEO is considered the long-ball game, it’s still important for businesses to update their website and content according to SEO best practices. This is just one way that businesses can remain up-to-date and when the economy does become normal again, they won’t find themselves falling behind competitors.
What you choose to do today with your SEO strategy, whether it’s increase or decrease the budget, will greatly affect your business in the next three months. By strengthening your SEO efforts, you can improve your business’ organic search in the upcoming months.
Provide Resources To Customers
To help keep the revenue coming in, we recommend offering discounts or promotional services to clients. Analyze your clientele, determine what they may be searching for in the marketplace and provide that service or product at a discounted rate. Since several individuals aren’t making the same income they were just a few weeks ago, they are most likely online searching for discounts and other ways to save money. This is not only an opportunity to provide your company with revenue, but it can also help your clients financially.
Once you have established the promotional, limited time offer, advertise it across PPC channels. It’s a great way to get your product online, to a large audience quickly and efficiently.
Honesty is the best quality. Customers expect the truth from their favorite, most-followed brands. The COVID-19 crisis is a perfect time to provide clients with the honesty that they are looking for. Whether it’s through weekly newsletters, emails or social media posts, it’s important to let your audience know what the coronavirus is doing to your business. How has it affected the structure? If you’re a digital marketing agency, will this put a hold on new projects? Will it delay tasks? What is the company doing to ensure that they are providing the best possible service to its clients during COVID-19?
This is where regular newsletters or email blasts come in handy. Provide your customers with as much information as possible. This creates a relationship and trust between the individual and the business and ultimately creates loyal customers.
Don’t Make Detrimental Changes To Business Structure
The coronavirus will pass and the U.S. will return to a new normal. Do not make detrimental changes to your business for a temporary problem. While the economy has shifted, it will eventually return to normal, as will the marketing industry. Do not cancel existing SEO or PPC campaigns, this will only delay your success once the virus passes.
Get Caught Up On Tasks
It’s quite possible that you have a little bit of free time now that COVID-19 prohibits you from traveling to work or conferences. Use this downtime as a chance to get caught up on existing tasks that you have fallen behind on. Maybe your website has needed a redesign, new landing pages or updated, SEO friendly content. Now is the perfect time to catch up on those tasks. Review previous or current digital marketing strategies and campaigns. Analyze data, areas of improvement or successful campaigns that can be recreated once the business structure returns to normal.
Right now we are offering discounted rates to help businesses with their digital marketing during COVID-19. Contact Hyperlinks Media and let us help strengthen your online presence.
In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms, brands and companies lose potential customers (or clients) and revenue. This is why it’s extremely important to create and maintain a successful digital marketing strategy and online presence.
Unfortunately, several brands fail in digital marketing due to these digital marketing mistakes.
Digital Marketing Mistakes Your Brand Might Be Making
Not Determining Marketing Goals
One of the first steps to defining a digital marketing strategy is determining the marketing goals. What are you trying to achieve through marketing? Are you wanting to increase awareness? Increase sign-ups? Increase revenue?
Once the brand’s goals have been determined, defining and creating a digital marketing strategy and campaign is much simpler.
Not Defining Target Audience
Apart from determining marketing goals, determining the target audience is one of the most pivotal aspects of a digital marketing campaign. Without defining and understanding the target audience, businesses waste money marketing to audiences that aren’t interested in them or their services/products.
Knowing who the target audience is will allow brands to create campaigns, posts and content that their consumers will resonate with and connect with. Understanding the target audience ensures that companies are crafting interesting and valuable content for their followers. People are more likely to invest their time and money on things they find valuable. Therefore, defining the target audience and knowing their interests is crucial for companies.
Creating buyer personas helps businesses understand their target audience. Buyer personas will provide insight on not just who the audience is, but their roles, interests, goals and more.
Social Media Posts Without a Defined Outcome
Oftentimes, companies and brands use social media as a promotional platform, rather than a platform for connecting. Due to this mindset, brands post just to post. Hoping that with each post, users will feel compelled to purchase the product.
However, meaningless posts without defined outcomes are no longer cutting it. Social media posts need to be relevant, interesting and engaging.
For business, social media posts should have a clear and defined goal. What is it that the brand is trying to accomplish? Once the outcome has been determined, posts can be created. Whether it be connecting the brand with the followers, or promoting a new product, or introducing a new team member, each post must have a defined goal.
Not Updating SEO Strategy
While marketing campaigns are pivotal, SEO is just as crucial. Without SEO friendly content and a UX friendly website, businesses will never appear on the Google search pages. SEO techniques such as primary keywords, title tags, meta descriptions and image alt tags are important.
Performing a keyword report is beneficial to determining effective content for title tags and meta descriptions.
Google’s search algorithms are constantly changing and updating which means staying on trend is crucial to digital marketing strategies. Businesses that aren’t keeping up with digital trends and algorithms are falling behind in ranks and visibility.
This is why it’s important to team up with a digital marketing agency, to ensure that your website and brand are optimized and up-to-date.
Under-utilizing Successful Case Studies
Case studies can boost traffic, improve website UX and increase conversions. Why? The answer is simple, stories sell. You can tell a client how you increased revenue by 23% or increased traffic by 18%, but to truly sell them on your brand, you must show them the results. Case studies allow you to do just that.
Not only do they show results, case studies build credibility and trust. As a business, a case study (or several) is quite possibly the most valuable player on your team. Showcasing case studies can tip the scale from a qualified lead to a qualified customer.
Beginning Without a Digital Marketing Strategy
One of the biggest mistakes that brands make in marketing is beginning their efforts without a clear and defined digital marketing strategy. Companies lose substantial amounts of money on ineffective marketing campaigns.
A digital marketing strategy is the most pivotal aspect of digital marketing. You will establish marketing goals, the target audience and SEO campaigns (including social media) in a digital marketing strategy.
In Conclusion – Partner With a Digital Marketing Agency
To expand your presence online and improve your digital marketing strategy, you need to partner with an award-winning digital marketing agency.
Contact Hyperlinks Media for a digital marketing strategy that will increase traffic, engagement, ROI and sales for your business.
Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products.
With geofencing, companies and brands can market to individuals in precise locations and target mobile users. This provides marketers with more reach, focus and better results.
Although it seems long overdue, geofencing is finally affordable for smaller, local businesses. It’s no longer just for the corporate, big name brands that had the privilege of spending upwards of $20,000/month on advertising. Geofencing is now available to local small – midsize brands working with digital marketing agencies, for as low as $1,000/month.
Not only has it become more affordable, marketers have the ability to use geofencing for hyperlocal marketing purposes.
What is Geofencing?
Geofencing is often referred to as location based advertising. Rather than targeting zip codes or cities, advertisers can target individuals based on their physical location and places they visit, such as buildings, convention centers and even a competitor’s location. This is incredibly beneficial, because advertisers are now marketing to individuals that are already interested in their product or service.
How Does Geofencing Work?
The moment an individual enters the specified geofence, such as a convention center, advertisers can capture the mobile device ID. Once the ID has been captured, marketers can target and serve ads to said individual while they are at the location and for 30 days after they have left the geofence area.
Individuals don’t even need to be looking at their phone for marketers to target them. The only requirements; both the phone and location tracking services must be turned on. When the individual looks at their phone, they will see an ad displaying a sale or coupon on one of their phone’s apps.
Where Are Geofencing Ads Displayed?
As a society of individuals always on-the-go, geofencing has become a more prominent style of marketing. However, in 2014, the Office for National Statistics reported that of the ‘on-the-go’ internet users, 58% are coming from mobile phones. Today, that number has dramatically increased.
Geofencing ads are displayed in two separate locations. The first place is in the user’s mobile apps. This includes, but is not limited to, apps from both the Apple and Android app stores, such as Starbucks or Amazon. The second place is the internet browser. Multiple websites have advertising space, which marketers then use to display their geofencing ads to target users.
Developing a Geofencing Campaign Strategy
There are several variables that can determine the outcome of a geofencing campaign strategy.
Determine KPI’s / Conversion Metrics – Most companies begin geofencing marketing without establishing their KPI’s. Without this, it’s difficult to understand and develop targeted locations, ad copy and website changes. Some KPI’s to consider are:
Foot traffic to store front
Total impressions (brand awareness)
Total number of clicks
CTR and engagement rate
Once the core KPI’s have been developed, marketers can focus on targeting the audience
Target Audience & Behaviors – Once the KPI’s are established, it’s important to determine the target audience and their behaviors. Determining and understanding the target audience is much more than establishing that the client persona is a stay-at-home-mom of two.
It’s crucial to determine where the persona spends their time when they’re offline. For instance, a personal injury attorney will most likely have an audience that is visiting either the ER or auto body repair shops. Therefore, it’s best to target those physical locations.
Another example could be a retail shop in the mall that’s trying to pull in some of the mall traffic. Unfortunately, geofencing the entire mall may be too broad. Instead, the shop should geofence specific locations that sell similar services or products. More often than not, individuals that are visiting the competitors’ stores, are interested in shops that sell similar products.
Choose Location Based on Target Audience’s Behaviors – Once it has been determined where the target audience spends their time offline, it is time to establish the target locations / geofences. Some of these locations may include:
Places that the target audience frequently visits
Creative Ads – One of the most important aspects of geofencing is building and designing creative ads. A business can target whomever they want, but if the ads aren’t creative or eye-catching, they won’t capture anyone’s attention and there definitely won’t be any conversions.
Advertisements need to give the target audience a reason to visit the store or office, whether that be an additional coupon for visiting the store or website.
Website that Provides What the Target Audience Needs – Ensure that the company’s website falls in line with it’s marketing style. A consumer may show interest in the ad and visit the website for more details. If the website is not visually pleasing and mobile-friendly, the company has just lost a sale.
Benefits of Geofencing
Trigger Instant Messages – With geofencing, marketers are able to trigger instant messages to individuals that are in specific locations. Not only are the location-specific ads immediate, they are relevant, interesting and convenient, which is what consumers prefer.
Increases Brand Awareness – When users enter the particular physical location, the ad is triggered and brand awareness increases.
Less Marketing Costs – Geofencing focuses on local customers who are typically interested in a specific product, which usually results in conversion. This results in a higher ROI.
It’s quite possible that advertisers can get at least 97% more reach in their budget. By simplifying and narrowing the geofence to just one mile from a particular location, marketers can reach up to 99% more reach in the ad spend costs.
Easy to Track – Think of a storefront in the mall. The ads are set to target all individuals that have walked into the designated geofence. An individual sees an ad that states “Buy one, get one 50% off.” The mobile user then leaves the geofence area and enters the conversion zone, which is essentially a smaller geofence that has been virtually set inside the already existing one, i.e the store’s exact location. Since the user has entered the conversion zone, as a direct result of seeing the BOGO ad, it’s considered an offline conversion.
Geofencing also provides real-time analytics and data on the same day that the campaign is launched. This allows marketers to make decisions and changes, based off the analytics.
Who Could Benefit from Geofencing?
Geofencing is perfect for several different areas of business, from attorneys, to store owners, medical practitioners and even trade show marketers.
Geofencing for Lawyers and Attorneys
Let’s think of a personal injury lawyer. Accident victims make up most of their clientele. Where do accident victims go? After an accident, they are typically they’re visiting the hospital, ER, car dealership, auto repair shop, or towing locations. This is how attorneys and lawyers utilize and succeed with geofencing, by targeting the locations that their potential clients visit after an accident.
Compared to other offline advertising techniques, geofencing is more effective for attorneys. Several attorneys utilize geofencing effective. This is because geofencing targets individuals that are already interested in legal services.
Geofencing for Hospitals, ERs and Medical Practices
Typically, medical offices such as dentists, orthodontists or plastic surgeons geofence their competitor’s locations. This is partially because their clientele is individuals in need of those services. However, the medical systems that target specific locations that their clientele may be at before needing said services are the ones that acquire the patients. For instance, if an orthopedic specialist will target sporting facilities where individuals may fall victim to a sports related injuries. Chiropractors might target towing locations because individuals are most likely there due to an accident and may be experiencing neck or back pain.
Geofencing for Trade Shows, Conferences and Festivals
Geofencing is perfect for trade shows, conferences and over seasonal events. Let’s pretend that a business wants to attend a large conference, but unfortunately cannot make it that particular weekend. With geofencing, the business can now geofence the physical location of the conference at the time that it is going on. Now, any individual that attends the conference will see the company’s ads while visiting and for 30 days after. Whether it be a conference, a trade show or even a festival, geofencing helps spread a brand’s message even when the company is not there.
Geofencing for Dealerships
In the automobile industry, it’s all about competition. Geofencing the locations of competitors is the best tactic for targeting audience. People that visit car dealerships are typically there to purchase a vehicle, therefore, by geofencing the exact location, individuals see advertisements of other dealerships around the area.
Other possible geofencing options are car shows and even auto repair centers.
Geofencing for Retailers and Franchises
Restaurants, retailers and franchises can geofence competitor locations, such as nearby boutiques, stores or malls.
Retailers are best positioned to measure foot traffic with the conversion zone tracking. Mall storefronts can measure the amount of individuals in the geofence location that enter the conversion zone as a result of seeing the sales ad.
Geofencing for Marketing
Geofencing has always been a game-changer for marketing, but its cost limited its effect on advertising. Recently, it has become affordable for local small to midsize businesses to utilize.
As a society of on-the-goers and mobile users, geofencing is becoming more and more of a necessity in digital marketing.
While we don’t recommend that a business throws out their pre-existing marketing plan, we do suggest the implementation of geofencing.
With geofencing, a business can target individuals that enter a specific physical location. The ads become more relevant and interesting. Cost of marketing will decrease and conversion rates will soar. It really is a no-brainer.
If you have any additional questions or would like our marketing agency to set up, customize and manage a geofencing campaign for you, please contact us.
Are you currently using geofencing? If so, tell us about your experience!
With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are specific and narrow and content becomes more relevant to long-tail keyword searches.
The first step to any SEO strategy is content — quality content. Today, many, if not all, businesses have an online digital presence. To maintain this presence, blogs, articles, videos, etc. are posted regularly, making the market more competitive. To stand out from the competition, you need more than quality content. You need SEO strategies that include long-tail keywords. Without them, users will not find your content and a quality article is nothing without a reader.
What Are Long-Tail Keywords?
Long-tail keywords are phrases that are incredibly specific to your product, i.e what you are selling. As opposed to using generic, single words for searching, implementing three or four-word phrases limits the scope. By limiting the scope, competition decreases and rankings increase. Using this technique is imperative in your SEO strategy as it will directly impact your conversion value.
1. Auto transport Houston, TX
1. Ferrari 458 auto transport companies Houston, TX
2. Nike running shoes
2. Red and black Nike mens running shoe size 10
3. Pet shampoo
3. Organic all-natural pet shampoo that limits fleas and ticks
4. Blue light glasses
4. Blue light protection glasses for migraines and concussions
5. Tomato plants
5. What to spray on tomato plants to keep bugs away
Creating Content for Long-Tail Keyword Search
Although SEO is incredibly beneficial, a generic approach won’t exactly make you the most competitive or allow you to rank better on Google. It will yield some traffic but to be truly competitive, content keyword research is everything.
This means that writing a quality blog doesn’t cut it anymore. To rise above the competition, you must write a blog based on extensive research from long-tail keywords. In essence, your blog should be centered around certain long-tail keywords.
How can you find your next blog topic? Research. Research. Research. By searching for long-tail keywords, you can create an entire month worth of content. For example, let’s say you are looking to write a blog on SEO. You could write the blog and be done, or you could continue researching and developing more content. When researching for your content, search for more than just “SEO.” Start adding words to your original “SEO” search and soon enough, you’ll find multiple blog topics.
Some tools to use are SEMrush or the Google Keyword Planner. If you don’t have access to this, no problem. Start typing away in the Google search bar on a specific topic and see what you can find.
Here are other examples you may find while researching which will result in ideas for more content.
Search engine optimization companies near me
Search engine optimization tools for beginners
Search engine optimization tactics to increase social media following
Once you have found your blog topic based on your long-tail keyword research, you need to include it in the URL, title tag, and body text. To further increase your visibility, implement the focus keyword in alt images and headers.
Here’s another example of creating content for long-tail keyword search: Let’s say you sell pet products and have created a blog. Chances are, the short-tail keyword term, “pet product(s)” will occur randomly at some point throughout your blog. That term will allow Google, and everyone online, to find you more easily. You will begin to rank higher as more and more people search online for pet-related products. The result inevitably, and without much effort, will be some direct traffic sent to your site.
But the thing is, not all traffic is sales-worthy traffic, now is it? Using an easy, one-size-fits-all tactic, means you will have to compete with every other “pet product” retailer online, some of whom probably rank in the top ten. Whether they offer what you do or not – if you are in the pet product world, you will need to get in line behind them. Good luck with that approach! Maybe, if you are lucky, you will see 100-1000 site visitors per month. Quite frankly, this strategy won’t have a very transformative effect on sales. In short, it will allow you to have an online presence. Google and a few people will be able to find you, although they probably did a direct search.
However, refining the search term “pet products”, and narrowing the scope, will! Implementing long-tail keywords creates for a more specific search and a higher conversion value. Although they receive less traffic, long-tail keywords account for roughly 70% of all web searches. Think about it, consumers do not search for generic terms when on the market, they type a few phrases to limit their scope, allowing them to find a product that best suits their needs.
In order to rank higher in searches, you need to stay up-to-date on and utilize the trending marketing strategies. Marketing is a race between competitors, if you want to win the race, you need a competitive SEO content str ategy that includes long-tail keywords.
Long-Tail Keywords vs. Short-Tail Keywords
Understanding the importance of long-tail keyword usage within your content marketing is analogous to understanding the difference between going out on 5th avenue to market your business, as opposed to attending a convention of buyers who want what you sell. The latter sales strategy is all about less volume, more targeted advertising.
Online, it works like this. If someone does a search in Atlanta on “pet stores”, the result is about 5,020,000,000 hits (0.86 seconds). If you narrow that search to a more specific “pet stores that sell organic food near me”, the Google results currently yield about 315,000,000 results (.91 seconds). But… and here’s where it gets interesting, if narrowed down, even more, to “pet stores that sell organic cat food in Buckhead, GA”, the results are whittled down to about 151,000 results (0.62 seconds).
Keep in mind, as you use these specific terms in your content, i.e blog, article, video, you are doing so, to move up the page on Google. The buyer is likely going to choose from the first five competitors, maybe the first ten, that rank on the page, so page rank is essential in a competitive marketing strategy.
Short-tail keywords are a given. Of course, you must use general keywords in the content as well. But why is there such a rabid focus suddenly, specifically by marketing companies, towards long-tail? Because it works!
A recent Forbes article titled, The Long Tail and Why Your SEO Key Strategy is Wrong, points to the change in how we search online. Online searchers are getting smarter and smarter, so too is the technology used to do the searches. According to Forbes contributor, Josh Steimle, it’s more important now than ever to understand long-tail keyword SEO strategy as it pertains to your digital marketing plan, especially when users are now able to speak to Google without ever typing a single thing into the search bar. Steimle states that when adding up keyword searches, the long tail searches “can be larger than the searches in the body.”
In an extensive study performed by a SaaS company, results showed that long-tail search terms drastically improved page rank and performed 2.5 times better than their head keyword variations. With statistics like these, why would you not implement long-tail keywords into your SEO strategy?Ⓒ Copyright 2011 Search Engine Watch
Long-Tail Keywords: Must for Digital Marketing
Delivering quality content is great, but you have to do more. To improve your company’s rank, you must build a marketing strategy that includes not just keywords, but long-tail keywords.
Start focusing on long-tail keywords. Implement these into every marketing material, whether blog, article or video, use them. By combining great content with long-tail keywords, your SEO traffic will significantly increase.
Our advice? Research and implement the key search engine phrases, publish the content, and watch sales skyrocket and your company climb in rank.
Tip: One of our favorite tools for tracking and improving rankings is Uber Suggest 6.0, designed by Neil Patel. It allows you to track your website, see backlinks, and keywords, as well as your organic traffic each month. According to fortunelords.com, Ubersuggest is “an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google.Once long-tail keywords have been implemented into the content, we recommend registering for Ubersuggest 6.0 to track your site.
Do you utilize long-tail keywords in your content? If so, let us know how they have positively affected your traffic.
If you have any other questions or comments, please leave those below.
For more on long-tail keywords or any information on SEO marketing, contact Hyperlinks Media today.
Are you a Nonprofit wanting to increase awareness and attract volunteers, but don’t have the budget for advertising?
Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.
Hyperlinks Media offers an exclusive Nonprofit program for qualifying organizations – a risk-free application process with no setup fees. We will handle everything for you!
Google Ad Grant Qualifications:
In order to qualify for the Google Ad Grant, you must meet the following requirements:
You must be a nonprofit with a current 501 (c)(3).
Have an easy to use, functioning website that clearly identifies your mission statement
Have an experienced agency manage your ads
Hyperlinks Media Handles Your Application:
After consulting with Hyperlinks Media, we will help guide your organization to ensure that you meet the minimum requirements. When both your organization and website meet the basic requirements for the Google Ad Grant, we will provide you with the information needed to register and verify your organization with TechSoup. TechSoup will email a validation token, stating that your organization is eligible. Receiving this token means that you are ready for the next step of the application process.
Once your token has been received, Hyperlinks will create your organization’s Google Nonprofit account and add the verification token to your account. Google will then proceed with it’s verification process of your Nonprofit. During this time, our Google Ad Certified Specialists will create your search ads campaign to submit to Google and complete a pre-qualification survey on your behalf.
*Applications will be processed in ten business days, however, some are accepted in as little as 24 hours.
Hyperlinks Media Notifies You On Approval:
When notified of your approval, Hyperlinks Media will contact you to inform you of the wonderful news. Upon approval, we will make your ads live and you will begin to experience the significant difference that a Google Ad Grant will have on your Nonprofit.
Hyperlinks will be in touch with you periodically to inform you of how your campaigns are progressing.
Hyperlinks Media Will Maintain Your Google Ad Grant:
In order to retain the Google Ad Grant, you must continue to maintain your 501(c)(3) status, as well as a great, functioning site – which Hyperlinks will help you with.
Hyperlinks will work tirelessly to ensure that you maintain your grant by keeping your CTR (click-through-rate) at 5% or above, as well as keeping an ad quality score of at least 2 or higher. We will dedicate our time to creating multiple, quality campaigns that include the minimum of ad groups and sitelink ad extensions required. We are committed to increasing your organization’s traffic and conversions. By utilizing multiple strategies to target different audiences, Hyperlinks guarantees monumental growth for your Nonprofit.
Organizations that are not eligible to receive the google ad grant, but DO qualify for discounted services with Hyperlinks:
Governmental entities and organizations
Academic institutions and universities*
Hospitals and medical groups
Nonprofits that did not qualify for the Google Ad Grant, but meet Hyperlinks Media’s minimum requirements
*Philanthropic extensions of schools are eligible. However, if you are an educational institution looking for a similar approach, Google does have a program specifically for this.
Call (281) 693-5372 or message Hyperlinks Media today so we can start working towards getting your Nonprofit a game-changing grant!
If Hyperlinks Media helped your Nonprofit get a $10k/month Google Ad Grant, let us know how it has positively impacted you!
The internet provides a unique and fantastic opportunity to grow your business and reach potential customers. It is a big part of the daily lives of many. Harnessing the full potential of digital marketing can completely change the future of your business and open a host of new opportunities.
Digital marketing is, simply put, the marketing of products or services using the internet. It is available through four main channels:
Organic search provides a means by which prospects, who are searching for a specific product or service, can find that service or product via the search engine. Businesses can take advantage of this by using search engine optimization (SEO) to reach those potential customers. When customers use a search engine (such as Google, Yahoo!, or Bing) to look for a local merchant, research a product, or locate a business, the search engine uses an algorithm to present relevant results.
Through organic search, your business can gain leads that are ready to interact with your business right then and there. Appearing among these results is an important way to reach customers who are interested in what you have to offer. For instance, if someone in Houston, Texas searches for “houston seo company”, a company which provides SEO services throughout Houston would want to appear among the top results so that the prospect can find their service.
Paid advertising, also known as pay-per-click (PPC) advertising, involves paying for an advertisement to be placed on the search engine or on a website and paying for the traffic gained through that exposure. One of the most popular avenues for this advertising is Google Ads, which displays relevant ads at the top of search results. With exceeding levels of customization available, you can create a campaign to target certain keywords and search terms, limits for your budget, and geographic areas to reach – from entire countries to cities or states.
Social Media is used to reach customers through platforms such as Facebook, Twitter, LinkedIn, Google+, and Pinterest. These platforms offer a number of great opportunities, such as increasing brand awareness, opening a meaningful dialogue with customers who can more easily find your business, connecting with other professionals in your industry, building a customer following, and gaining exposure for your content by having an audience to share it with. Although you can reap some of these benefits by using the platform for free, paid social media marketing can bring significant traffic to your website, a product or service that you provide, or grow your following on that platform.
Email Marketing is a valuable tool to connect with past, current, and potential clients. By growing a list of email subscribers over time, you have a direct way to ensure that you’re reaching your audience: straight through their inbox. You can share content, announce news, and promote special offers quickly through sending out an email newsletter that is also consistent with your branding.
Online advertising versus offline marketing
Traditional marketing, such as print items and TV commercials have been used by businesses for decades, and many companies are hesitant to relinquish these avenues. However, digital marketing offers a very unique opportunity to reach customers. When advertising through offline media, you’re trying to reach interested clients by simply putting your services in front of as many people as possible and hoping that someone is interested. In contrast, digital marketing reaches potential clients who are already interested in what you have to offer.
For instance, a dentist who puts an ad in a magazine is hoping that someone who sees the ad is looking for a dentist. This does not guarantee, however, that the majority of viewers who see the magazine ad are even searching for a dentist. On the other hand, if that same dentist invests in SEO so that his website appears in the search engine when someone searches for “Houston dentist”, the dentist is now attracting prospects and even getting calls because his advertising audience is made up of those actively searching for a dentist.
Costs of Advertising
In addition to focusing only on customers who are interested in your business, the cost of digital marketing is also comparatively less than traditional advertising. Research indicates that the price of advertising through TV costs, on average, about $24 per 1,000 viewers reached. Print media, such as magazine ads, typically costs about $33 per 1,000 readers. Digital marketing, on the other hand, costs an average of less than $1 per 1,000 potential customers reached.
The conversion rate for digital marketing and other forms of advertising also varies greatly. This rate indicates the percentage of people who viewed the advertisement and took the desired action, whether that’s making an appointment, requesting a quote, or purchasing an item. Digital marketing yields a conversion rate of about 1.3%, which is a significant difference from the conversion rate of TV advertisement, which is about 0.0002% and print media advertisement which sees a conversion rate of 0.00625%.
How much does Internet Marketing cost?
Just like any other form of advertising, the price of digital marketing can vary greatly depending on the type, frequency, and other factors. To provide any sort of worthwhile results, however, the projected costs of organic search can range from $750 to $5,000 per month, social media can cost between $750 and $2,000 per month, and email marketing is about the same at $750 to $2,000 per month. These amounts are typically set by the advertising company providing the service and can only be altered up to a certain amount.
However, paid advertising is a little different. These campaigns allow the business to set a budget so that the price can vary depending on exactly how much the client wants to spend or how many people the client hopes to reach. These can range anywhere from $500 up to tens of thousands. More competitive keywords will cost more to appear for, so highly competitive industries, such as law, may require a significant budget to reap any benefit.
Obviously, the optimal amount spent on advertising will vary for every business. According to many marketing experts, though, businesses should be spending about 15% of the company’s income on marketing in general.
Choose Your Path Wisely
Not every marketing channel will work for every business. Depending on your location, budget, industry, and audience, your most effective strategy may be completely different from another company’s best campaign. It may take a bit of trial and error, but discovering the most beneficial strategy for your business can yield incredible results. However, it’s important to be willing to adjust your strategy if necessary. Investing in the wrong channel can be a big waste of your resources, providing little to no benefit. It’s important to keep your expectations reasonable, but if what you’re doing isn’t working – it’s time to change it!
In short, digital marketing is an invaluable tool for reaching customers. This field of advertising offers many benefits unseen by traditional means, and using it effectively can mean big growth for your business. Enlisting the services of a professional digital marketing company is the most effective way to reap the greatest rewards of your marketing dollars. If you’re ready to get started on digital marketing for your business, we’ve got all the right tools to help you here at Hyperlinks Media. Give us a call and let’s talk about enacting an effective digital marketing strategy for your business.