What is Branding?
More than a logo.
A brand is more than a logo. When a brand really works, it is easily identifiable even without using the logo. A brand is the complete experience associated with the company. It can include typographical elements, web and mobile interfaces, marketing materials, photography styles, colors and any other types of communications that help convey to your audience who your company is. We can help you communicate this consistently through Branding Guidelines.
Typography is another essential element of branding that is not only important when used in the logo, but with it as well. Like color, every Typeface, Font and Type Family needs to complement each other and we will carefully select each one to communicate the right message