Did you know that 97 percent of consumers search online more than any other place for information about local general construction businesses?
According to Google, every single month, individuals search for general contractors online with more than 1.7 million different searches. Potential customers constantly search online while doing basic research on general contractors before requesting quotations or estimates from them.
As a general contractor, you may already know that qualified leads are the core of your business. Your capacity to generate leads and estimates is the key to your ability to flourish and withstand the fierce competition. You must produce a steady stream of qualified construction leads every day to be able to achieve lasting success.
The strategy of lead generation for contractors is one that is focused on accuracy and tenacity. Finding high-quality leads is a constant struggle that calls for an effective strategy and system. To generate more leads effortlessly and efficiently, you must aim to blend proven sales-conversion strategies with your marketing efforts.
Effective and predictable lead generation for contractors
Before choosing which general contractor to hire, prospective customers prefer to conduct in-depth research and carefully consider all of their possibilities. However, to even qualify as a choice, you must captivate the interest of potential customers and convince them that you’re valuable and reputable.
For your business to expand, reach a wider audience, and keep your sales pipeline full, you must be able to focus on quality leads and hone your value offer through lead generation. Without quality and consistent lead flow, your business has a high chance of facing imminent closure.
We’ve put together a short rundown of strategies that you may use to generate more construction leads and transform them into long-standing customers. This will assist you in effectively discovering, nurturing, and converting leads and getting the highest returns so that you can maximize your profits while using the least amount of time and resources.
Successful ways to get more General Contractor Leads Online
1. Effective Search engine optimization (SEO) Strategies
While you want to generate more leads for your contracting business, you should not attract leads that aren’t relevant to your business. Unqualified leads from outside counties and zip codes you don’t serve are a waste of your time. Engaging in your local SEO is an important strategy to ensure that your lead generation activities are only bringing in relevant leads.
This entails personalizing your online profiles and website to clearly state your target demographic. Additionally, a strong and well-executed contractor SEO strategy can boost the website traffic for your construction company by up to 90%.
General contractor SEO puts your company in the sights of prospective new clients. As a result, your general contracting company advances in the Google search engine rankings.
Here are some quick to-dos:
- Update your NAP information: Your NAP information consists of Name, Address, and Phone. It is essential to keep this updated on all local directories where you are listed to make sure that you continue to be found by potential local customers.
- Leverage your Google My Business Account: Your Google My Business listing is a key component of your local SEO strategy and therefore will assist you in promoting your company website on Google Search and Maps.
- Incentivize Customer Reviews: Customer reviews boost your company’s legitimacy in the eyes of search engines and local customers. Furthermore, responding to customer reviews shows Google that your business is actively striving to address customer concerns.
- Use Relevant Keywords: When someone is seeking your services, they will likely search for certain phrases and keywords. Your SEO rank will improve if you create content around the keywords that your audience uses in search.
- Informative Content: Another strategy to improve your SEO rank is to frequently update informative and relevant content via blogs, articles, white papers, case studies, and eBooks, etc.
2. Google Ads for driving quality leads
The goal of a targeted Google Pay-per-click (PPC) strategy is to produce qualified leads that convert. By driving customers immediately to your web pages via Google advertising, PPC advertising allows you to sidestep the waiting game. Advertisers or businesses pay each time a targeted customer clicks on their ad. Despite the sheer number of sites that provide PPC advertising, Google Ads, formerly known as Google Adwords, is undoubtedly the most well-known.
Businesses can place bids through Google Ads to display, search, or even video ad types. The cost-per-click (CPC) in this instance can vary significantly. You can choose a daily budget for your Google Ads account for contractors, and Google will not go over that amount. However, your website will receive higher traffic as you increase your budget and dial in your strategy!
Additionally, you may specify the search engine results pages (SERPs) where your ad will appear by using keywords that are related to your services when creating your Google Ads. Additionally, location is a crucial targeted factor that general contractors must employ. It will make sure that your advertisement only appears in regions where you actually work or offer services.
3. Create a Conversion-optimized General Contractor Website
Now, you have leads coming from your traffic sources such as SEO and general contractor PPC campaigns, this next step is crucial. The optimization of your website is vital if you want to capture a significant number of leads from your campaigns. It’s regrettably not as easy as placing a “Click Here” button on your home page and waiting for the leads to start coming in. For a savvy online presence, you must build a professional website and optimize the layout and appearance of your website across devices.
Since more than 50% of all internet traffic worldwide comes from mobile devices, mobile optimization will make sure that your website functions as a sales funnel to convert your target audience into leads. Your website’s design, layout, page speed, and other factors must all be taken into consideration to provide a top-notch user experience. Additionally, your website needs to make it simple for users to contact you via live chat, contact forms, estimate forms, blogs, etc.
Your website must feature these two crucial conversion tools to generate more leads:
Calls-to-Action: A call-to-action on your website is any tab or button that encourages a prospect to take a particular action. It’s simple to implement and incredibly simple to generate leads with buttons like “Request a Quote” and “Get a Free Estimate”
Content Offers: These are sections of your website’s content that are hidden behind a wall. Usually, an opt-in form is that wall. For instance, requesting personal information from your visitors to provide them with an offer is a great way to generate leads. This way, your potential customer will receive a valuable offer such as an ebook, etc. and you will acquire their personal information in exchange.
Are you ready to generate more leads for your business?
Employing a comprehensive lead generation strategy is the best way to generate leads for construction projects. Start by creating a website that is appealing with SEO-worthy content. You may develop a steady flow of new leads for your construction company by putting the aforementioned strategies into action.
Don’t know how to begin and just need a professional to speak to for FREE? Click here to schedule a strategy session with one of our digital experts.