Six Costly Digital Marketing Mistakes

Feb 6, 2020 | Digital Marketing Insights

In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms, brands and companies lose potential customers (or clients) and revenue. This is why it’s extremely important to create and maintain a successful digital marketing strategy and online presence.

Unfortunately, several brands fail in digital marketing due to these digital marketing mistakes.

Digital Marketing Mistakes Your Brand Might Be Making

1. Not Determining Marketing Goals

One of the first steps to defining a digital marketing strategy is determining the marketing goals. What are you trying to achieve through marketing? Are you wanting to increase awareness? Increase sign-ups? Increase revenue?

Once the brand’s goals have been determined, defining and creating a digital marketing strategy and campaign is much simpler.

2. Not Defining Target Audience

Apart from determining marketing goals, determining the target audience is one of the most pivotal aspects of a digital marketing campaign. Without defining and understanding the target audience, businesses waste money marketing to audiences that aren’t interested in them or their services/products.

Knowing who the target audience is will allow brands to create campaigns, posts and content that their consumers will resonate with and connect with. Understanding the target audience ensures that companies are crafting interesting and valuable content for their followers. People are more likely to invest their time and money on things they find valuable. Therefore, defining the target audience and knowing their interests is crucial for companies.

Creating buyer personas helps businesses understand their target audience. Buyer personas will provide insight on not just who the audience is, but their roles, interests, goals and more.

3. Social Media Posts Without a Defined Outcome

Oftentimes, companies and brands use social media as a promotional platform, rather than a platform for connecting. Due to this mindset, brands post just to post. Hoping that with each post, users will feel compelled to purchase the product.

However, meaningless posts without defined outcomes are no longer cutting it. Social media posts need to be relevant, interesting and engaging.

For business, social media posts should have a clear and defined goal. What is it that the brand is trying to accomplish? Once the outcome has been determined, posts can be created. Whether it be connecting the brand with the followers, or promoting a new product, or introducing a new team member, each post must have a defined goal.

4. Not Updating SEO Strategy

While marketing campaigns are pivotal, SEO is just as crucial. Without SEO friendly content and a UX friendly website, businesses will never appear on the Google search pages. SEO techniques such as primary keywords, title tags, meta descriptions and image alt tags are important.

Performing a keyword report is beneficial to determining effective content for title tags and meta descriptions.

Google’s search algorithms are constantly changing and updating which means staying on trend is crucial to digital marketing strategies. Businesses that aren’t keeping up with digital trends and algorithms are falling behind in ranks and visibility.

This is why it’s important to team up with a digital marketing agency, to ensure that your website and brand are optimized and up-to-date.

5. Under-utilizing Successful Case Studies

Case studies can boost traffic, improve website UX and increase conversions. Why? The answer is simple, stories sell. You can tell a client how you increased revenue by 23% or increased traffic by 18%, but to truly sell them on your brand, you must show them the results. Case studies allow you to do just that.

Not only do they show results, case studies build credibility and trust. As a business, a case study (or several) is quite possibly the most valuable player on your team. Showcasing case studies can tip the scale from a qualified lead to a qualified customer.

6. Beginning Without a Digital Marketing Strategy

One of the biggest mistakes that brands make in marketing is beginning their efforts without a clear and defined digital marketing strategy. Companies lose substantial amounts of money on ineffective marketing campaigns.

A digital marketing strategy is the most pivotal aspect of digital marketing. You will establish marketing goals, the target audience and SEO campaigns (including social media) in a digital marketing strategy.

In Conclusion – Partner With a Digital Marketing Agency

To expand your presence online and improve your digital marketing strategy, you need to partner with an award-winning digital marketing agency.

Contact Hyperlinks Media for a digital marketing strategy that will increase traffic, engagement, ROI and sales for your business.