3 Reasons Why You Should Consider Web Maintenance for Your Construction Company

3 Reasons Why You Should Consider Web Maintenance for Your Construction Company


Did you know that 94% of first impressions of a construction company are based on its website?

The core of your construction company’s online presence is its website. Naturally, when potential customers want to learn more about your construction company and the services it provides, they start by visiting your website. Visitors will evaluate your business based on your website and web presence including if the website looks normal to the regular eye. A lack of website maintenance can lead to a host of issues and problems associated with your website.

This can be segmented into security upgrades, revised or updated content, optimization, and visitor satisfaction. These services are essential for attracting and keeping consumers because they boost your construction website’s SEO and Google rankings.

While most business owners are aware of how important having a website is, they frequently just create their business website, launch it, and then forget about it, paying no attention to maintenance and upkeep. Similar to just about any device, your general contractor website needs maintenance to function properly and to prevent loss of traffic, conversions, and, worst of all, business estimates or quotations.

Creating an aesthetically pleasing, user-friendly, platform-responsive website is an essential step for letting the market know about your construction business. However, ongoing maintenance is crucial if you want to boost the visibility of your construction company’s website.

3 Reasons Why You Should Consider Web Maintenance for Your Construction Company

Website maintenance is the process of frequently monitoring the website of your construction business for problems and inaccuracies, to keep it relevant and updated. Making sure that your construction website functions flawlessly across all platforms, devices, and browsers is the fundamental goal of website maintenance.

You should perform periodic website audits and timely upgrades to keep your construction website operational at all times.

Below are three major reasons why website maintenance is important for your construction company.

1. Increase Security and Protection

Never undervalue its importance or believe that your construction website is immune to cyberattacks. In reality, the necessity of website maintenance is primarily due to security concerns.

According to statistics, 93% of data breaches occur within a few minutes, and around 83% of them go undetected for weeks.

These statistics demonstrate that hackers are constantly looking for websites with security flaws or vulnerabilities that they may attack. The most common method they use to access a website is to take advantage of security flaws in out-of-date software, plugins, and themes.

Keeping your construction business website up-to-date and clear of any potential security risks is always a good idea. The procedure for backing up your company’s website is yet another crucial component of security. Statistics indicate that approximately 68% of websites lack a data recovery strategy. However, when you employ website maintenance services, you’ll have a backup plan in place already. So, if your company’s website is hacked or unexpectedly goes down, your web support and maintenance team can easily and quickly get it back to normal.

2. Enhanced Website User Experience

What would be your reaction if you came across a slow-loading website, having several broken links and unwanted pop-up ads? Severe Disappointment, right? You’d undoubtedly want to leave the website instantly!

Now, envision a beautiful site with a conversion-focused layout, and consumer-oriented and informative content. Additionally, it is easy to navigate. What would be your reaction this time? – you’ll want to learn more about the company by exploring the website further, won’t you? Well, that’s what your general contractor website design should strive for – a pleasant user experience.

An efficient website maintenance strategy increases construction lead generation and conversion rates. Customers are motivated to engage with a business whose website significantly influences their decisions. It implies that you should adopt efficient web maintenance practices to enhance the user experience on the website of your construction company.

You should ensure that all the links on your construction website are active, the content is relevant for your target audience, the loading speed is fast, and your website is mobile-optimized. The correct contact details and address of your construction company must also be updated on your website because inaccurate information portrays your company poorly, resulting in a negative experience.

3. Construction Search Engine Optimization (SEO)

Customers aren’t the only ones who access your construction company’s website; other technology like crawlers also do so. Google effectively performs an analysis of your construction website via bots that search for specific data to determine the value of your site. This is accomplished by assessing the website layout, keyword optimization, categorization, and, of course, errors or inaccuracies in your construction website.

For instance, your website’s SEO ranking would suffer greatly if duplicate content or broken links are detected during crawling. This could make it difficult for your customers to discover your website on search engines. Therefore, SEO is more than just a buzzword; it is a crucial component that ensures that your company’s website continues to appear at the top of Google search results.

You must keep your construction website up-to-date if you want it to appear on the first page of the search engine results. This includes routinely monitoring your website for broken links, updating informational and interesting content, ensuring that all pages are loading properly, evaluating your website’s responsiveness to mobile devices, etc.

Attracting the right traffic to your construction website is the key to your company’s website success. As a result, updating your construction company’s website and making sure that all necessary optimizations are in effect will help it rank higher in search engine results, drive more visitors, and improve conversion rates.

Are you ready to employ Website Maintenance Services for your Construction Company?

Updating the website for your construction business may not be at the forefront of your list of priorities. However, the success of your construction business is directly linked to website maintenance.

The secret to establishing a good online reputation is website maintenance. Regular maintenance of your construction website will keep it operating at top efficiency, reduce or eliminate potential security vulnerabilities, and will ensure that your visitors get all the information they need.

Regular website maintenance is a service that provides the greatest possible user experience. It ensures that your construction website attracts fewer undesirable visitors such as hackers and more desirable traffic in the form of quality customers, high search rankings, and enhanced performance.

Need expert assistance?

Connect with the digital experts of Hyperlinks Media to schedule a FREE consultation to help you maximize the potential of your construction website.

5 Things To Consider When Choosing WordPress Web Hosting

5 Things To Consider When Choosing WordPress Web Hosting


As you’ve decided to build a website and have settled on WordPress as the best software to use for it. You must choose where your site will be hosted before you can even begin to think about what your content will be, how your website will look, or when you’ll be ready to launch it.

There are numerous things to take into consideration while hosting a WordPress website. First of all, you must realize that not all hosting providers or services are built the same way, and the best option will differ for every WordPress content creator. Furthermore, inadequate web hosting can harm your SEO strategy, which can result in poor site loading times, site crashes, security vulnerabilities, and other long-term negative repercussions that will cost you money, time, and resources.

It can be difficult to choose a web hosting provider. You could become overwhelmed and wonder what to look for when every business out there promises endless resources or round-the-clock support.

Given a large number of web hosting companies available, it may be useful to focus just on the most crucial factors when you are refining your search. With that in mind, let’s look at five important things to take into consideration when selecting a web hosting provider that will position your company for online success.

Five factors to take into consideration when choosing a WordPress web host

1. Customer Support Options

Before choosing your web host, you must consider several important factors, including customer support. You must select a WordPress hosting provider that prioritizes customer support, making itself accessible 24/7, and providing prompt resolutions to problems. Working with a host that provides this level of customer service will allow you to relax knowing that whenever you run into a problem that you are unable to fix on your own, assistance will always be available.

While many businesses promise to offer 24/7, high-quality service, it may take them hours or even days to respond to you. Searching for any online customer evaluations or testimonials is a fantastic technique to identify web providers who are likely to keep their promises. You can use this information to assess whether or not a service provider is reliable by looking at the kinds of interactions that actual clients have had with them.

Additionally, it’s preferable to choose a service provider that offers a diverse range of support options, like email, chat, landlines, etc., so you can utilize whichever one is most practical for you at a particular time.

2. Price Ranges and Hosting Plans

When picking a web host, the majority of individuals put the price as their priority. But remember that choosing a cheap solution isn’t always the wisest move, especially not in the long run. A lot of variables, including the quality of service affect the price of web hosting.

While you shouldn’t search for incredibly cheap solutions, you should ensure that you are not overpaying as well. This can be done by comparing several hosting providers’ levels of service against one another’s prices. It’s also essential to see if a host offers room to expand and scale your hosting plan. Your needs change as your company expands, so it’s a smart idea to plan and see if you have the option of upgrading your hosting package.

Additionally, as WordPress is our main focus, you should look for a hosting company that offers WordPress-specific hosting. These hosts will have WordPress running at its best and offer you necessary features like one-click installation, automatic updates, quicker loading times, etc.

3. Security and Additional Features

Did you know that 30,000 new websites are hacked every day?

Hackers are continually coming up with new ways to use websites to install malware codes to steal their data. Therefore, when selecting a hosting service, security strength is unquestionably something you should consider. Protecting your website from cyber threats is the responsibility of your WordPress hosting provider.

Your WordPress hosting providers must take all appropriate precautions to safeguard your data from unauthorized access, data destruction, or data tampering. The web host provider must use the most advanced cybersecurity measures, such as:

  • Daily automated backups
  • Free SSL Certificate
  • DDoS Protection
  • Daily system-wide malware scans
  • Free malware removal from the site
  • Option to deploy two-factor authentication
  • DDoS (Distributed Denial of Service) protection

4. Prioritize Speed and Reliability

You might lose tens of thousands of dollars in sales with just one downtime incident. Therefore, network uptime and stability are too crucial to overlook. Furthermore, a crucial aspect of your user experience is how quickly a website loads. Your pages need to load incredibly quickly, ideally in just a few seconds. A lot of visitors will depart if the wait time is longer. According to statistics, 40% of users will leave a website if it takes longer than three seconds to load. Thus, long loading times result in lost opportunities and lost money.

Therefore, the servers of your web hosting provider must be as reliable as possible, regardless of the level of efficiency, security, and customer support they can deliver.

A reliable hosting provider’s servers should be guaranteed to be up at least 99.9% of the time and should not require unforeseen maintenance. The top hosting providers will also have backup network connectivity, hardware, and software to avoid any unanticipated disruptions. Additionally, you must ensure that your host utilizes a CDN with servers located in the nations that are crucial to your company’s success. Your website will load more quickly for users around the world if the provider has more server locations.

5. Compatibility With Common Plugins and Themes

Plugins are an essential component of every WordPress site since they provide additional features to WordPress. Many companies employ a select few WordPress plugins and themes to provide a distinctive user experience and to offer them an advantage over their rivals. However, your host must be highly compatible with the plug-ins and themes you already use or intend to employ on your website.

When researching potential WordPress hosting providers, ask if they are compatible with specific plugins and themes that your website employs. Each host’s sales or customer support representatives will be upfront and truthful about all plugin-related restrictions or incompatibilities. Keep in mind that this can be especially important if your website utilizes unique plugins or themes. As a result, be sure your hosting provider enables you to install and test as many plugins as you like on your website without any restrictions.

Looking for the ideal host for your WordPress website?

The process of selecting a WordPress web hosting provider may appear difficult. Fortunately, you may locate a WordPress hosting provider that precisely satisfies the needs of your company by using the aforementioned criteria to help you narrow down your options.

Feeling stuck?

Get in touch with the skilled professionals at Hyperlinks Media and schedule a free consultation right away. Our team will make sure you have everything you need to build outstanding WordPress sites that are extremely responsive and reliable.

3 Marketing Hacks for Orthodontic Practice Lead Generation

3 Marketing Hacks for Orthodontic Practice Lead Generation


Are you an Orthodontist that is currently having trouble generating a steady stream of patient inquiries for your local orthodontic practice?

Growing your local orthodontic practice entails spreading the word about your business throughout your community. The most crucial element, in this case, is orthodontic digital marketing, which you may find challenging if you don’t have prior experience in it. Fortunately, there are several marketing hacks that orthodontists can utilize to connect with potential patients.

These marketing hacks are effective in generating new patient leads, which are essential for maintaining and growing your orthodontic practice. By increasing the visibility of your practice online and providing the information your visitors want, these tips will aid you in bringing in new patients to your local orthodontic practice.

Orthodontic Practice Marketing Hacks that Deliver Results

For an orthodontic practice, lead generation is not a one-strategy-fits-all approach. What is effective for one practice may not always be effective for another. Thus, consider employing one (or all) of these marketing hacks to generate qualified leads.

Below are 3 proven marketing hacks that will assist you in bringing in more high-quality patient leads to your orthodontic practice instantaneously.

1. Content Marketing to engage your audience

Compared to traditional outbound marketing, content marketing not only costs 62% less, but it also has a 3x greater return.

As an orthodontist, it is your responsibility to periodically publish informative content that educates readers about the importance of dental health and to respond to patient queries concerning dental problems and treatments. You have the opportunity to establish your practice as a valued and dependable source of information by publishing intriguing and engaging content that appeals to your potential patients.

You may publish the content in the form of blog posts, infographics, or even videos. For example, creating videos that outline the benefits of getting braces and show viewers how an orthodontist straightens teeth will increase viewers’ knowledge. However, to generate excellent orthodontic leads, your content must first reach your target audience. This is where content marketing comes in.

One of the best methods for attracting potential patients to your orthodontic website is through content marketing. You must consistently post content that provides valuable information concerning dental health. In addition to updating the existing web pages of your orthodontic practice website, you should consistently create new articles with informative and relevant content.

The best part about producing excellent content is that it can be used to be a key component of your orthodontic marketing initiatives. For this hack to be successful, you will need to:

  • Determine the form of content that your potential patients prefer to consume.
  • Follow Google’s on-page SEO recommendations to ensure that your content ranks in the SERPs. This entails employing the appropriate quantity of keywords, maximizing your website’s user-friendliness, and optimizing the title tags and meta descriptions.
  • Create content that is easy to understand since unclear or difficult-to-understand language or phrases may lose readers’ interest.

The goal is to increase your website traffic. Once you drive more visitors to your website with informative blogs and relevant content, you can concentrate your efforts on turning that traffic into patient leads.

2. Social Media Marketing to promote your Orthodontic Services

Having a strong online presence simplifies the process of connecting with your target market and assists in acquiring new patient leads. You can highlight what sets your local orthodontic practice apart by using social media to promote it. Utilizing social media channels also allows you to build relationships with your patients, share educational content, and draw in high-quality patient leads.

This can be done by building an active community of followers on social networking sites like Facebook, Instagram, etc. who will interact with your content by liking, sharing, and commenting on it.

For your orthodontic practice to have a successful online presence, you must develop a result-driven social media marketing strategy that includes:

  • Utilizing a variety of social media platforms, including Facebook, LinkedIn, Twitter, and Pinterest, to produce excellent patient leads.
  • Creating engaging content that demonstrates the various ways your services can fulfill the needs and expectations of your patients.
  • Engaging with well-known social media influencers to promote your orthodontic practice by favorably influencing audience perceptions.
  • Using your social media profiles to advertise any special deals or campaigns that could bring in more patients needing orthodontic treatment.
  • Sharing video testimonials and answering patients’ inquiries to increase website traffic.
  • Generate more leads for your practice by running engaging contests on social media pages and offering freebies as contest rewards, such as gift cards, electric toothbrushes, etc.

3. Email Marketing to nurture your new patient leads

Considered as one of the most effective strategies for lead generation, many orthodontists turn to email marketing to produce high-quality patient leads.

An email is a great tool for nurturing new leads for orthodontics since it nutures and persuades prospects who are initially hesitant to become your patients. Orthodontic Email marketing is an effective technique for enhancing their confidence and trust in your orthodontic practice. It serves as a crucial link in developing a close relationship between patients and orthodontists by enabling you to deliver relevant, engaging information right to your prospects’ inboxes.

However, the effectiveness of this strategy is largely dependent on how effectively you draft your message. It is crucial that your message piques the reader’s interest, provides key information, arouses their curiosity, and includes a compelling call to action. To achieve all of this, you must first start by writing a compelling subject line. If the recipient reads your email, it will be because of this subject line. To stand out in the mailbox of your recipient, make sure that your subject line is informative and compelling.

You can provide discounts and other offers to prospective patients through your emails to encourage them to visit your local orthodontics practice. It’s important to be creative in your approach as it will provide your email campaigns with a competitive edge.

Are You Ready to Grow Your Orthodontic Practice?

Getting high-quality leads is essential to growing your local orthodontic practice. You can generate demand for your services by implementing the aforementioned marketing hacks. Every digital resource, including social media platforms, websites, blogs, and emails, among others, can be effectively optimized to generate top-notch patient leads for your local orthodontist practice.

Not sure where to begin?

Make an appointment for a free consultation with the Hyperlinks Media Team to find out which orthodontic lead-generation strategies that will work best for your local orthodontics practice and how to implement them.

Google’s May Core Algorithm Update; What Does This Mean For SEO?

Google’s May Core Algorithm Update; What Does This Mean For SEO?

Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries.

What Does The Core Update Mean For SEO? 

Due to Google’s core algorithm update, sites will begin rising or falling in search rankings. These changes are directly related to content relevancy. This means that if the content is relevant to what users are actively searching for, then the site will rank higher on the Google search results. The opposite of this is true, if the site’s content is not relevant to searches, then it will rank lower on the results.

Considering that this is Google’s first core update since January, it is highly significant. The algorithm itself will take one to two weeks to fully roll out.

SEO has always been, and will continue to be, important for digital marketing. However, during the time of core algorithms, SEO services are crucial. Due to the potential increase and decrease of ranks, SEO has the power to help sites remain at the top of Google’s search results page.

Google’s First Core Update Since Coronavirus

Stated previously, this is Google’s first core update since January, before COVID-19 hit. Before we knew the extent of the disease and the impact it would have, ‘Covid-19’ and ‘Coronavirus’ search terms were limited. Now it seems that those terms are all anyone is typing into the search bar.

In fact, Google tweeted that there have never been so many searches for a single topic as there have been for COVID-19. While the searches themselves range from news, shelter, food drives, testing, etc., this data is incredibly significant, especially for SEO.

How Has COVID-19 Impacted SEO?

The coronavirus has changed the way that users search and what they search for, hence the statistics.

No one is searching for travel, tourism, places to eat, live entertainment, etc. anymore.

Whether individuals are searching for news, statistics, coronavirus drive-by testing sites, or places offering food, each search consists of COVID-19. Google is now challenged with the task of catching up to the way that users are searching today. Hopefully with the release of the May 2020 Core Update, Google can help users find what they are searching for quickly and easily.

Currently, we are offering SEO clients a digital marketing discount:

  • No setup fees for SEO and PPC campaigns. 

This discount can help clients with the financials of SEO services and will provide relevant content for their site, helping it rank high on Google’s search results.

If you are interested in learning more about the core algorithm update or the discount we are offering, contact Hyperlinks Media today.

Google Announces Free Google Shopping Ads

Google Announces Free Google Shopping Ads

With the coronavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses lack financial resources to advertise online. Fortunately, Google recently started offering free advertising on the Google Shopping tab. Now businesses can advertise their products online for free.

This change is crucial to retailers and their revenue as it allows businesses to connect with consumers. With thousands of individuals searching for products online, Google’s free advertising helps consumers provide those products to consumers. It’s also beneficial as it connects paid campaigns with free listings. Please note that this offer does not require a business to be running Google ads.

This resource is not only valuable to merchants, but shoppers as well. It means more products, items and stores that are easily accessible through the web.

While the paid shopping ads will still appear at the top of the search page, the free Google shopping ads will be located directly below.
This is the perfect time to get ahead of the game and take advantage of such a significant offer. Google provides prime real estate for retailers and helps businesses gain visibility and sales. Advertisers that already use the Merchant Center and Shopping ads don’t have to take extra steps or apply for the free ads. For users that are new to the Merchant Center, Google’s making the onboarding process as smooth as possible.

Google’s Partnership With PayPal

To help make the transition even smoother, Google is also establishing a new partnership with PayPal that will allow merchants to link their accounts. This will improve the onboarding process and ensure that Google is providing the highest quality of service to their clients. While they are establishing new partnerships, Google is also working diligently with their current partners to help merchants manage products and inventory, such as Shopify and WooCommerce.

While this is a challenging and uncertain time, Google’s services and special offers are helping to make digital commerce accessible for all businesses, no matter the size. To set up your free Google shopping ads or learn more information, contact Hyperlinks Media today.