Running an auto repair shop can be a rewarding business, but it’s not without its challenges. One of the biggest challenges is attracting new customers. When people experience car trouble, they typically start looking for a local expert who can diagnose and fix the problem quickly and affordably. However, with so many options out there, it can be tough to stand out from the competition. How, then, can you market your auto repair shop to bring customers in?
In the past, traditional advertising methods like billboards and direct mail were popular ways to reach potential customers. But today, things are different. With the constant rise of digital marketing, most people turn to search engines and social media platforms when they need information about local businesses. That means if you want to succeed in the auto repair industry and generate auto repair leads, you need a solid online marketing plan that leverages these digital channels.
So, how can you generate more auto repair leads online?
A strong web presence can assist auto repair businesses in generating leads.
In today’s fast growing digital age, having a strong online presence is essential for any business. This is especially true for auto repair shops, as customers increasingly turn to the internet to find local businesses. According to a 2022 BrightLocal survey, 76% of customers read online reviews before choosing a company to do business with. This means that having a strong online presence can make all the difference when it comes to becoming a customer’s first choice during a crisis or the next time they need assistance.
To stay ahead of the competition and protect your business from falling behind the tough competition, you need efficient auto repair marketing techniques that will help you generate leads, raise brand awareness, bring in new clients, and maintain a strong relationship with current clients.
Fortunately, there are several strategies you can use to strengthen your business’s visibility and attract new customers online. In the following sections, we’ll outline five effective techniques for generating more auto repair leads. By implementing these strategies, you can grow your business and stay competitive in the crowded auto repair industry.
Ways To Get More Auto Repair Leads Online
1. Stay Connected with your Customers via SMS Marketing
While cold calls are frequently avoided by prospects as spam and emails only have a 20% open rate, text messages have an astonishing 98% open rate, with 90% of texts being read within three minutes. Given that customers are almost always using or close to their phones, it is safe to predict that marketing text messaging will play an increasingly important role in marketing campaigns for auto repair shops. You can strengthen your relationships with customers through SMS marketing, which will also help you in boosting conversion rates and drastically reduce missed appointments.
Here are some quick tips to keep in mind:
- Remind existing customers of scheduled appointments
- Advertise a limited-time offer
- Send first-time service discounts to new prospects
Only 39% of businesses are currently using SMS Marketing to contact their customers, even though 75% of customers find it convenient to receive appointment reminders via SMS. By using this low-cost strategy to stay connected with your current auto repair customers, you can stand out from the competition and ensure that your clients will think of you the next time they need auto repair services.
Two simple ways to start building your SMS list are by asking for customers’ consent while they’re in your shop or offering them a small discount in exchange for joining. After providing a service, sending a quick thank-you SMS can encourage customers to leave reviews and refer others for example:
Through SMS, you can give customers targeted, individualized reminders and promotional offers like:
- A free service when you purchase another service (free tire rotation with tuneup)
- Discounted service when another service is purchased ($10 oil change with tune-up)
- Percentage discounts (10% off on oil change)
- Seasonal discounts ($15 off of AC maintenance in May)
- Limited Time Special Offer (15% Discount on all services from 10th to 12th March)
When used in conjunction with appropriate targeting, these powerful offers can help you grow your automotive customer base and promote repeat business through your SMS marketing strategy.
2. Educate Customers through Informative and Engaging Content
As auto repair shop patrons are often skeptical and repairs can be costly, they want to ensure that they have chosen the right shop. One of the best ways to demonstrate your expertise and build trust with potential customers is by offering educational content such as blogs, infographics, webinars, and videos that position you as an authority in your field.
54% of customers favor video marketing over any other form of advertising, making it one of the most compelling content formats. Auto repair shops can benefit from making videos of vehicle maintenance for both new and current customers. Following that, these videos can be shared on social networks such as Facebook, Instagram, etc. Additionally, you can pair off the video content with your blog content. Your auto repair company blog, which is presently ranked as the fifth most reliable source of online information, is a potent tool for improving your Google ranking.
The most significant element is that your blog content should be of a high standard, skillfully written, and relevant to the target audience. How-to websites are among the more popular lead magnets. Here are a few instances:
- High-Quality aftermarket accessories for your SUV
- How to prepare your car for winter
- The best way to replace your windscreen wipers
Additionally, you can write blog posts addressing standard auto maintenance issues or posts responding to frequently asked questions. Building trust with both potential and current customers by incorporating engaging and digestible content into blogs is a fantastic way to boost lead generation. Since every piece of content you create for your website improves its searchability, it can also help your company become more authoritative, which will increase customers’ trust in your services.
3. Optimize your website for search engines
When someone in your area needs an auto repair service, they’ll likely start by typing a query into a search engine like Google. If your website doesn’t appear on the first page of search results, you’re missing out on potential business. That’s why it’s crucial to optimize your website for search engines.
Search engine optimization (SEO) involves making changes to your website to improve its visibility and ranking in search results. Some key factors that influence auto repair SEO include the quality of your website content, the speed of your website, and the number of high-quality backlinks pointing to your site.
By investing in auto repair SEO, you can ensure that your website appears at the top of search results when people search for auto repair services in your area. This will help you generate more traffic to your site and ultimately bring in more leads and customers.
4. Run targeted Ads on Social Media
Social media platforms like Facebook and Instagram are excellent places to connect with potential customers. These platforms allow you to run targeted ads that are shown to people who are likely to be interested in your services. You can target ads based on factors like age, location, interests, and behaviors.
By running targeted ads on social media, you can reach a highly specific audience and generate more leads for your business. Just be sure to create compelling ad content that resonates with your target audience and encourages them to take action.
5. Boost your Visibility by Utilizing Online Review Platforms
Publishing reviews about your business is yet another method to use to connect with more customers. It’s no secret that the majority of customers research companies online before employing auto repair services. Customer testimonials are crucial components of effective auto repair marketing because they foster confidence and persuade potential clients to employ your services.
While it’s one thing to boast about your accomplishments, another effective approach is to let your customers speak on your behalf. Implementing procedures that encourage previous customers to leave reviews and displaying them on your auto repair shop’s website can help attract new clients. You can accomplish this by:
- Static testimonials in your website’s content
- Links to review websites such as Facebook, Yelp, and Google My Business
- Live feeds from review solicitation tools like Grade.us or GatherUp
Maintaining a positive ranking in search engine results requires consistent positive reviews. However, it’s equally important to address negative reviews and use them as an opportunity to improve your relationship with your customers. Show your customers that you’re actively listening to their feedback, value their opinions, and are committed to resolving any issues they’ve raised in their reviews. By addressing negative reviews in a positive and constructive manner, you can strengthen your relationship with your customers and improve your online reputation.
Ready to Generate more Leads for your Auto Repair Business?
Thriving in difficult times can be challenging for auto repair businesses. To achieve this, you need both a loyal customer base and effective lead-generation strategies. The lead generation techniques mentioned above can help you stand out from your competitors and attract potential customers.
Need Further Assistance?
To learn how to effectively implement the aforementioned lead generation tactics for your auto repair company, schedule a FREE CONSULTATION with the digital experts at Hyperlinks Media today.