Generator Supercenter Franchise

Generator Supercenter Franchise

Mar 9, 2021

GENERATOR SUPERCENTER FRANCHISE

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCHISE
The Standby Power People™

Generator Supercenter™ is a nationally recognized brand and the #1 Generac dealer in North America. Distributing, financing and maintenancing Generac generators, which represent 80% of the market share, Generator Supercenter™ has a dominant presence in the home generator industry. Although a credible figure in their industry, Generator Supercenter™ was searching for a marketing strategy that would raise awareness, traffic and conversions. Hyperlinks Media worked closely with executives to increase results for the GSC Franchise.

PROBLEM/AREAS

  • LIMITED AWARENESS
  • MINIMAL TRAFFIC
  • LOW LEAD COUNT
  • FEW WEBSITE CONVERSIONS

OUR STRATEGY

Hyperlinks Media developed a paid search campaign to target potential franchise owners during expos and conferences. Creative ads were delivered across several Google Search networks to clear and defined target audiences. Our geo-targeted digital ads provided relevant, user-friendly experiences that resulted in significant growth.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

Generator Supercenter

Generator Supercenter

Mar 5, 2021

GENERATOR SUPERCENTER

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCISE
The Standby Power People™

Generator Supercenter™ is the #1 Generac dealer in both Dallas, Texas and Tyler, Texas. As the first company to offer in-house financing options for standby generators, they quickly established a presence in the generator distribution industry. Offering repair services, a 24/7 maintenance program and turnkey installation, Generator Supercenter™ is a nationally recognized brand. However, like brands before them, Generator Supercenter™ struggled with online advertising. Hyperlinks Media created and produced digital campaigns to improve awareness, organic and in-store traffic and lead count for both the Dallas and Tyler storefront locations.

PROBLEM/AREAS

  • Limited Awareness of Storefront Locations
  • Minimal In-Store Traffic
  • Low Lead Count
  • Low Organic Traffic

OUR STRATEGY

Hyperlinks Media devised a full, data-driven digital marketing strategy to reach consumers interested in purchasing a standby generator. This included creating a new site design for both the Dallas and Tyler locations, drafting and writing optimized content, implementing local SEO and strengthening PPC campaigns with the use of Google and Weather Ads. Our expert SEO and PPC team researched and targeted potential customers before and after severe weather events to maximize relevancy and provide the ultimate user experience. Geo-targeting the potential standby generator consumers proved to be significant in the success and growth of Generator Supercenter™.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

Potter Country Store

Potter Country Store

Mar 1, 2021

POTTER COUNTRY STORE

CLIENT/OVERVIEW

POTTER COUNTRY STORE
Ecommerce Advertising Made Easy

Located in Schulenburg, Texas, Potter Country Store provides fresh in-shell, cracked and shelled pecans directly from their Potter Pecan Orchards. Their friendly atmosphere, exceptional customer service and quality of products made them incredibly popular in their industry. Although well-known throughout their industry, Potter Country Store was lacking in online awareness, local search presence and online orders. In need of improvements, Potter Country Store turned to Hyperlinks Media for a digital marketing strategy that would produce rapid growth in all problem areas.

PROBLEM/AREAS

  • Limited Awareness of Corporate and Gift Packages
  • Minimal Organic Traffic
  • Low Online Orders
  • Limited Presence on Local Search Channels

OUR STRATEGY

Our first priority was to increase both online sales and in-store traffic. To do so, we devised a digital marketing strategy targeting consumers in need of the specific products offered by Potter Country Store. This strategy included a full-fledged SEO campaign utilizing local SEO to increase organic traffic and a content marketing strategy that implement optimized product descriptions centered around keyword research. As a whole, our online advertising campaigns significantly increased sales, traffic and website rankings for Potter Country Store.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%