About IronRod Steel & Co
IronRod Steel Co., a steel supplier, caters to contractors, businesses, and DIY homeowners. The company specializes in custom fabricating products like loading ramps, fencing, pipe stakes, forklift extenders, and more, using heavy American-made steel.
The company sought our expertise to enhance their existing online presence and website, with the aim of incorporating e-commerce capabilities. A significant feature of this upgrade was enabling customers to pre-build gates online, which would then be constructed in their warehouse and shipped. This innovative approach simplifies the typically complex process of ordering custom fences or gates, making it accessible for both home and business owners. The project encompassed developing a user-friendly shopping experience, creating SEO-focused content, and implementing strategic user experience design. These enhancements were tailored to position IronRod Steel Co. as a competitive player in both the Houston and national steel manufacturing markets.
