Dwight Campbell is the Paid Media Lead and a Digital Advertising Analyst at Kogneta. From Trinidad and Tobago, Mr. Campbell has been advertising since 2006 and has been growing his digital media presence since 2014. Dwight began as a copywriter and quickly moved into digital marketing as his interest in data and the impact of advertising campaigns grew. Mr. Campbell has an intense interest in the elements of digital media advertising and how marketing can impact people’s decisions.

After graduating with a B.A. in Psychology from the University of Pennsylvania and an M.B.A. from Boston University, Dwight Campbell decided to pursue his drive for advertising. Dwight has completed various Google ad certifications, including Search, Display, and Video Advertising. His talents and knowledge cover analytics, tag manager skills, and advanced omnichannel advertising.

Mr. Campbell has worked as a Paid Media Manager, PPC Specialist, Business Development Associate, and full-time Copywriter. Dwight has overseen ad campaign management for franchises operating across Canada and the United States, including Meta, LinkedIn, Microsoft, and Google. His skills include auditing, implementation, optimization, and reporting on lead generation for e-commerce campaigns.

In his free time, Mr. Campbell enjoys watching YouTubers in the Pay-Per-Click field to stay updated on changes in paid media. This includes Surfside PPC, Paid Media Pros, and Cory Lindholm. Dwight works closely with SEO specialists to improve advertising and marketing methods, with a focus on psychology, data science, marketing, economics, and management.