POTTER COUNTRY STORE

CLIENT/OVERVIEW

POTTER COUNTRY STORE
Ecommerce Advertising Made Easy

Located in Schulenburg, Texas, Potter Country Store provides fresh in-shell, cracked and shelled pecans directly from their Potter Pecan Orchards. Their friendly atmosphere, exceptional customer service and quality of products made them incredibly popular in their industry. Although well-known throughout their industry, Potter Country Store was lacking in online awareness, local search presence and online orders. In need of improvements, Potter Country Store turned to Hyperlinks Media for a digital marketing strategy that would produce rapid growth in all problem areas.

PROBLEM/AREAS

• Limited Awareness of Corporate and Gift Packages
• Minimal Organic Traffic
• Low Online Orders
• Limited Presence on Local Search Channels

OUR STRATEGY

Our first priority was to increase both online sales and in-store traffic. To do so, we devised a digital marketing strategy targeting consumers in need of the specific products offered by Potter Country Store. This strategy included a full-fledged SEO campaign utilizing local SEO to increase organic traffic and a content marketing strategy that implement optimized product descriptions centered around keyword research. As a whole, our online advertising campaigns significantly increased sales, traffic and website rankings for Potter Country Store.