GENERATOR SUPERCENTER

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCISE
The Standby Power People™

Generator Supercenter™ is the #1 Generac dealer in both Dallas, Texas and Tyler, Texas. As the first company to offer in-house financing options for standby generators, they quickly established a presence in the generator distribution industry. Offering repair services, a 24/7 maintenance program and turnkey installation, Generator Supercenter™ is a nationally recognized brand. However, like brands before them, Generator Supercenter™ struggled with online advertising. Hyperlinks Media created and produced digital campaigns to improve awareness, organic and in-store traffic and lead count for both the Dallas and Tyler storefront locations.

PROBLEM/AREAS

• Limited Awareness of Storefront Locations
• Minimal In-Store Traffic
• Low Lead Count
• Low Organic Traffic

OUR STRATEGY

Hyperlinks Media devised a full, data-driven digital marketing strategy to reach consumers interested in purchasing a standby generator. This included creating a new site design for both the Dallas and Tyler locations, drafting and writing optimized content, implementing local SEO and strengthening PPC campaigns with the use of Google and Weather Ads. Our expert SEO and PPC team researched and targeted potential customers before and after severe weather events to maximize relevancy and provide the ultimate user experience. Geo-targeting the potential standby generator consumers proved to be significant in the success and growth of Generator Supercenter™.