CLIENT/OVERVIEW
GENERATOR SUPERCENTER™ FRANCHISE
The Standby Power People™
Generator Supercenter™ is a nationally recognized brand and the #1 Generac dealer in North America. Distributing, financing and maintenancing Generac generators, which represent 80% of the market share, Generator Supercenter™ has a dominant presence in the home generator industry. Although a credible figure in their industry, Generator Supercenter™ was searching for a marketing strategy that would raise awareness, traffic and conversions. Hyperlinks Media worked closely with executives to increase results for the GSC Franchise.
PROBLEM/AREAS
- LIMITED AWARENESS
- MINIMAL TRAFFIC
- LOW LEAD COUNT
- FEW WEBSITE CONVERSIONS
OUR STRATEGY
Hyperlinks Media developed a paid search campaign to target potential franchise owners during expos and conferences. Creative ads were delivered across several Google Search networks to clear and defined target audiences. Our geo-targeted digital ads provided relevant, user-friendly experiences that resulted in significant growth.
OUR RESULTS
VALUABLE CLICKS
%
REACH
%
CONVERSIONS
%
OVERALL TRAFFIC
%
