8 Website Design Trends for 2020

8 Website Design Trends for 2020

The beginning of a decade signifies change. As 2020 begins, it’s time to start making predictions about the future of digital marketing. 

The digital world is constantly growing, full of continuous change and radical trends, especially in regards to website design.

As far as design goes, we’ve seen it all. From sidebar navigation to flat designs to bold colors, website design trends are evolving. It’s become crucial to stay on trend with these fads, and up-to-date.

Actually, it’s even more crucial to stay ahead of these trends. To set them and become an industry leader, that’s what good marketing is all about.

We’ve got some of the most popular 2019 website trends that will remain popular throughout the 2020 year. A hint – if you haven’t updated your website to fall in line with these trends, we highly suggest making the necessary changes.

Website Design Trends for 2020

  1. BOLD and BIG Typography – Immediately make a statement with bold and big typography. Viewers are quickly captured by the large text and immersed into your design. With the bold typography, the voice of your brand is loud and exuberant. Visitors are attracted to the style and excited for the story.
  2. Background Video – Looking for another way to capture the attention of your site’s visitors? The answer is a background video. We all know that video has become the king, so why not incorporate it into your site. Show off your artistry and creative skills with an intricate video and increase conversion rates by keeping viewers on the site for longer periods of time.
  3. 3D Images – 3D images are growing in popularity and interest. Users love visual data, they find it engaging and compelling. While these images are admired, custom designed 3D images are even more fashionable. They showcase the brand’s capabilities and creativity.
  4. Minimalism – Sometimes less truly is more. A minimalist design provides for a crisp, sleek and clean feel. It shows that your brand is professional and pays attention to details. Your design is on the minimalist side because your work can speak for itself.
  5. Animation – We’ve said it before and we will say it again, it’s not just about business. It’s about creating and forming relationships. Human interaction fuels relationships and even loyalty. Simple, quirky and subtle animations create that human interaction that visitors desire when browsing through your site.
  6. Bright Colors – Another statement piece is bright, exuberant colors. Color optimization, from gradients to several depths are intriguing and can catch the attention of visitors. Colors also exhibit emotion, and let individuals feel something. Choose your colors wisely. Think “what do I want my visitors to feel?” Once you have decided the feeling, you can incorporate the colors that reflect it.
  7. Chatbox – Technology is booming and ever-evolving. Users want direct, quick answers, which is why if your site doesn’t have a chatbox function, you’re not only missing out on conversation, but potential customers and sales. In fact, chatboxes can increase company sales up to 50%.
  8. Mobile-Friendly – Above all, beyond the bright colors, bold text and animations, the site has to be mobile-friendly. As individuals who are always on-the-go, cell phones have become our personal computers. If a site isn’t user-friendly and functional on a mobile device, it’s going to lose potential customers to competitors. Ensure that your site is mobile-friendly and that it looks good, no matter the device.
Mobile website design

With the digital world constantly evolving, it’s crucial for brands and companies to stay up-to-date with the new trends.

A company that isn’t in line with digital trends looks out-of-date and unappealing. Make your brand relevant and fresh with the website design trends of 2020.

Interested in a new website design that falls in line with the website design trends of 2020? Contact Hyperlinks Media today to get started!

ADA Website Compliance; Avoid Growing Number of Lawsuits

ADA Website Compliance; Avoid Growing Number of Lawsuits

In a digital and data driven world, it’s crucial that all websites are in compliance with the ADA. Websites that are not designed for and accessible to everyone, could result in the loss of money from future lawsuits.

Website Accessibility for Disabled Users

Many do not realize that while the American Disabilities Act (ADA), requires physical locations to have accommodations for individuals with disabilities, it also extends to the accessibility of websites.

Due to the lack of accessibility, non-compliant websites run the risk of costly lawsuits, which could result in the loss of thousands of dollars. Several businesses have faced charges for their websites lacking the appropriate accommodations such as coding, alt texts, captions and more. As a business, if your site is not within the ADA website compliance regulations, you are essentially a sitting duck, about to be hit with an enormous lawsuit.


accessiBe: AI Web Accessibility

accessiBe is completely customizable and created to easily adapt to any style of website design. With several color options, shapes and sizes, and icon suggestions, the accessiBe solutions make websites more user friendly.

accessiBe was created and developed for individuals with disabilities by individuals with disabilities. Due to the help of individuals with epilepsy, blindness, physical dysfunctions and more, accessiBe ensures that websites are not only compliant with the law, but available for all to use.

accessiBe is trusted by and protecting over 3,500 small business and industry leaders alike.

Hilton logo
Burger King logo
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Hyperlinks Media + accessiBe

At Hyperlinks Media, we can help set up accessiBe for your website. Here are the details:

  • Starts at $490 annually with 7-day trial. No credit card is required. 
  • Takes up to 48 hours from initial installation to compliance.
  • Accessibility statement and certification of performance.

Let’s work together to get your website ADA compliant and digitally accessible to everyone. Contact us today at 281-693-5372 or complete our request form.


Google Rewards Secure Websites With Higher Rankings

Google Rewards Secure Websites With Higher Rankings

Google Rewards Secure WebsitesInternet security is a massive concern in our modern world. From whistleblower cases to celebrity leaks and countless hacking incidents, keeping the information transferred and stored online safe is a serious issue. To ensure that the safety of their users and visitors is completely assured, many websites are now using secure encryption known as HTTPS instead of the standard HTTP. Not only will a web page with  HTTPS encryption increase the security of those visiting the site, but Google is currently giving HTTPS sites higher search rankings and better overall SEO scores in an attempt to bolster security online. (more…)