Common SEO Acronyms

Dec 15, 2015 | SEO Insights

When navigating the jargon surrounding SEO, marketing, and even IT work, it’s hard to miss how many acronyms pervade the dialogue. If you’re out of the loop when it comes to SEO-related acronyms, you may find yourself falling behind or completely lost.

To get yourself up to speed or just as a cheat sheet for newcomers, here are some of the most commonly used acronyms in the internet marketing landscape.

  • B2B – Business to Business
  • B2C – Business to Consumer
  • BL – Backlink
  • CMS – Content Management System
  • COA – Cost of Acquisition
  • CPC – Cost Per Click
  • CPM – Cost Per Impression (Thousand)
  • CPA – Cost Per Acquisition
  • CPL – Cost Per Lead
  • CRO – Conversion Rate Optimization
  • CTA – Call to Action
  • CTR – Click Through Rate
  • DA – Domain Authority
  • G+ – Google Plus
  • GA – Google Analytics
  • GIS – Google Image Search
  • GWT – Google Webmaster Tools
  • IBL – Inbound Link
  • ISP – Internet Service Provider
  • KDA – Keyword Density Analyzer
  • LB – Link Building
  • LPO – Landing Page Optimization
  • OBL – Outbound Link
  • ORM – Online Reputation Management
  • OSE – Open Site Explorer
  • PA – Page Authority
  • PPC – Pay Per Click
  • PR – Pagerank
  • PV – Page View
  • ROI – Return on Investment
  • SE – Search Engine
  • SEM – Search Engine Marketing
  • SEOSearch Engine Optimization
  • SER – Search Engine Ranking
  • SERP – Search Engine Results Page
  • SMB – Small and Medium Businesses
  • SMM – Social Media Marketing
  • UGC – User Generated Content
  • UI – User Interface
  • UX – User Experience
  • WP – WordPress

Depending on what aspects of SEO you’re working with, you may see many more acronyms, but these basics will get you started. With these acronyms in your arsenal you’ll be ready to read up on SEO topics and easily converse with your peers.

Recent Posts

  • Google’s May Core Algorithm Update; What Does This Mean For SEO?

    Google’s May Core Algorithm Update; What Does This Mean For SEO?

    Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries.  What Does The …Read More »
  • Google Announces Free Google Shopping Ads

    Google Announces Free Google Shopping Ads

    With the cornoavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses lack financial …Read More »
  • Digital Marketing Strategies to Utilize During COVID-19

    Digital Marketing Strategies to Utilize During COVID-19

    The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus.  All nonessential business establishments have been ordered to close their doors causing thousands to, if possible, …Read More »
  • Six Costly Digital Marketing Mistakes

    Six Costly Digital Marketing Mistakes

    In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms, brands …Read More »
  • Google Ad Grant for Kingdom Minded People

    Google Ad Grant for Kingdom Minded People

    As part of our MISSION:MORE nonprofit division, Hyperlinks Media strives to provide 501(c)(3) organizations with resources and discounted services and connect them with corporations that do the same. Of these resources is the Google Ad Grant, a $10,000 / month …Read More »