Common SEO Acronyms

Dec 15, 2015 | SEO Insights

When navigating the jargon surrounding SEO, marketing, and even IT work, it’s hard to miss how many acronyms pervade the dialogue. If you’re out of the loop when it comes to SEO-related acronyms, you may find yourself falling behind or completely lost.

To get yourself up to speed or just as a cheat sheet for newcomers, here are some of the most commonly used acronyms in the internet marketing landscape.

  • B2B – Business to Business
  • B2C – Business to Consumer
  • BL – Backlink
  • CMS – Content Management System
  • COA – Cost of Acquisition
  • CPC – Cost Per Click
  • CPM – Cost Per Impression (Thousand)
  • CPA – Cost Per Acquisition
  • CPL – Cost Per Lead
  • CRO – Conversion Rate Optimization
  • CTA – Call to Action
  • CTR – Click Through Rate
  • DA – Domain Authority
  • G+ – Google Plus
  • GA – Google Analytics
  • GIS – Google Image Search
  • GWT – Google Webmaster Tools
  • IBL – Inbound Link
  • ISP – Internet Service Provider
  • KDA – Keyword Density Analyzer
  • LB – Link Building
  • LPO – Landing Page Optimization
  • OBL – Outbound Link
  • ORM – Online Reputation Management
  • OSE – Open Site Explorer
  • PA – Page Authority
  • PPC – Pay Per Click
  • PR – Pagerank
  • PV – Page View
  • ROI – Return on Investment
  • SE – Search Engine
  • SEM – Search Engine Marketing
  • SEOSearch Engine Optimization
  • SER – Search Engine Ranking
  • SERP – Search Engine Results Page
  • SMB – Small and Medium Businesses
  • SMM – Social Media Marketing
  • UGC – User Generated Content
  • UI – User Interface
  • UX – User Experience
  • WP – WordPress

Depending on what aspects of SEO you’re working with, you may see many more acronyms, but these basics will get you started. With these acronyms in your arsenal you’ll be ready to read up on SEO topics and easily converse with your peers.

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