15 Incredible SEO Statistics

Jul 17, 2015 | SEO Insights

There’s no doubt that SEO is a growing industry. As more and more customers turn to the Internet to research products and find local services, it’s becoming increasingly important for businesses to rank better among results. Take a look at these exciting statistics from some of the top sources in the industry, which point to the growing impact of search engine rankings.

According to Search Engine Land

300%
More traffic is sent to websites through search results than Social Media.

shopify-default[1] reports that

90%
Customers say their buying decisions are influenced by online reviews, which impact local SEO.

AutoRevo Says

89%
Consumers use search engines for purchase decisions.

According to Demand Metric

78%
CMOs believe custom content is the future of marketing.

OutBrain Says that

82%
SEO marketers prefer content created for people, NOT Search Engines.

Search Engine Land Says that

80%
Searchers ignore the paid ads on the right side of search engine result pages.

Search Engine Watch Reports

77%
Executives use their smartphone to research a product or service for their business.

As noted by Brafton

71%
B2B purchase decisions start with search.

According to Business2Community

70%
Users click on the organic search results, not paid ads.

ComScore Says

68.6%
Searches performed in 2014 carried organic search results from Google.

Media Post Announced that

60.4%
Search Engine Results Page (SERPs) clicks are garnered by top organic listings, while paid search gets only 39.6%.

According to Small Business Trends

60%
Online traffic now comes from mobile.

Marketing Profs States that

32.8%
Top organic results still capture about the same amount of click activity since 2005.

As reported by MC

39%
Customers were acquired via search engines.

In accordance with Think Intuitive

14.6%
Average close ratio for SEO, while outbound leads, such as cold calls and print advertising, have an average close rate of 1.7%.

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