GENERATOR SUPERCENTER FRANCHISE

GENERATOR SUPERCENTER FRANCHISE

GENERATOR SUPERCENTER
FRANCHISE

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCHISE
The Standby Power People™

Generator Supercenter™ is a nationally recognized brand and the #1 Generac dealer in North America. Distributing, financing and maintenancing Generac generators, which represent 80% of the market share, Generator Supercenter™ has a dominant presence in the home generator industry. Although a credible figure in their industry, Generator Supercenter™ was searching for a marketing strategy that would raise awareness, traffic and conversions. Hyperlinks Media worked closely with executives to increase results for the GSC Franchise.

PROBLEM/AREAS

  • LIMITED AWARENESS
  • MINIMAL TRAFFIC
  • LOW LEAD COUNT
  • FEW WEBSITE CONVERSIONS

OUR STRATEGY

Hyperlinks Media developed a paid search campaign to target potential franchise owners during expos and conferences. Creative ads were delivered across several Google Search networks to clear and defined target audiences. Our geo-targeted digital ads provided relevant, user-friendly experiences that resulted in significant growth.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

GENERATOR SUPERCENTER

GENERATOR SUPERCENTER

GENERATOR SUPERCENTER

CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCISE
The Standby Power People™

Generator Supercenter™ is the #1 Generac dealer in both Dallas, Texas and Tyler, Texas. As the first company to offer in-house financing options for standby generators, they quickly established a presence in the generator distribution industry. Offering repair services, a 24/7 maintenance program and turnkey installation, Generator Supercenter™ is a nationally recognized brand. However, like brands before them, Generator Supercenter™ struggled with online advertising. Hyperlinks Media created and produced digital campaigns to improve awareness, organic and in-store traffic and lead count for both the Dallas and Tyler storefront locations.

PROBLEM/AREAS

  • Limited Awareness of Storefront Locations
  • Minimal In-Store Traffic
  • Low Lead Count
  • Low Organic Traffic

OUR STRATEGY

Hyperlinks Media devised a full, data-driven digital marketing strategy to reach consumers interested in purchasing a standby generator. This included creating a new site design for both the Dallas and Tyler locations, drafting and writing optimized content, implementing local SEO and strengthening PPC campaigns with the use of Google and Weather Ads. Our expert SEO and PPC team researched and targeted potential customers before and after severe weather events to maximize relevancy and provide the ultimate user experience. Geo-targeting the potential standby generator consumers proved to be significant in the success and growth of Generator Supercenter™.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

PHYSICIANS’ HAIR RESTORATION CENTER

PHYSICIANS’ HAIR RESTORATION CENTER

PHYSICIANS’ HAIR RESTORATION CENTER

CLIENT/OVERVIEW

PHYSICIANS’ HAIR RESTORATION CENTER
Permanent Hair… Permanent Confidence

Physicians’ Hair Restoration Center is a leading hair restoration and transplant company located in the Houston area. More than three-decades of industry experience and a combination of artistic approach and cutting-edge technologies make PHRC a dominant presence in the hair restoration industry. Lacking in awareness, traffic and quality leads, PHRC trusted Hyperlinks Media to produce a digital marketing strategy for all online channels and provide exponential growth.

PROBLEM/AREAS

  • Limited Awareness of Hair Restoration Services
  • Low Lead Count
  • Low Traffic

OUR STRATEGY

Our first priority was to develop a digital marketing strategy that would increase form submission and phone call leads. To do so, we researched and devised an online advertising campaign that targeted consumers searching for and interested in local hair restoration services, such as hair transplant and surgery procedures. This included launching an entirely new digital marketing campaign consisting of local SEO to increase organic traffic and a PPC campaign utilizing Google Ads. With our expertise and marketing strategy approach, PHRC saw immediate growth in quality leads, online organic traffic and visitor traffic to their Houston office.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

ADVANCED WINDOW PRODUCTS

ADVANCED WINDOW PRODUCTS

ADVANCED WINDOW PRODUCTS

CLIENT/OVERVIEW

ADVANCED WINDOW PRODUCTS
Vinyl Windows for Designer Homes

A leader in the vinyl window replacement industry, Advanced Window Products is a Gold Star Member of the Better Business Bureau with an A+ rating. AWP has a dominant presence on Angie’s List and currently holds the top rank in positive customer reviews for their category. Their dependable window installation and exceptional customer service has awarded them the Super Service Award each year since 2010. In need of a greater online presence and an increase in quality leads, Advanced Window Products trusted Hyperlinks Media to develop a digital marketing strategy that would deliver results across all online channels.

PROBLEM/AREAS

  • Limited Awareness of Replacement Window Services
  • Minimal Organic Traffic
  • Low Lead Count
  • Limited Presence on Local Search Channels

OUR STRATEGY

To increase brand awareness and generate quality leads, we devised a digital marketing strategy that targeted online consumers searching for replacement and vinyl window services. This included launching an entirely new online advertising campaign including local SEO to increase organic traffic and a PPC campaign utilizing Google Ads, Local Service Ads and Google Guaranteed to build trust between Advanced Window Products and their customers. Our digital marketing strategy resulted in an increase in form submissions and phone call leads and established an accredited online presence for Advanced Window Products.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%

SOUTHWEST CAR CARE CENTER

SOUTHWEST CAR CARE CENTER

SOUTHWEST CAR CARE CENTER

CLIENT/OVERVIEW

SOUTHWEST CAR CARE CENTER
Old Fashioned Service with Modern Technologies

Family owned and operated for over 27 years, Southwest Car Care Center is located in Katy, Texas. Quality auto service and exceptional customer experience quickly made them a leader in the auto service and repair industry. Unfortunately, their old fashioned service was not enough for modern marketing techniques. In need of digital solutions, Southwest Car Care Center turned to Hyperlinks Media for an online advertising strategy that would spread awareness, improve organic traffic and establish an online presence as a trusted, quality auto repair shop servicing the Katy, Texas area.

PROBLEM/AREAS

  • Limited Awareness of Auto Services Provided
  • Minimal Organic Traffic
  • Low Form Submissions and Quality Leads
  • Limited Presence on Local Search Channels

OUR STRATEGY

To deliver rapid growth, we developed an entirely new SEO campaign utilizing local SEO to increase organic traffic. We geo-targeted consumers by specific locations and their need for auto repair services. Our online advertising campaign included a content marketing strategy that would provide users with expert, authoritative and trustworthy (E.A.T) optimized content. The E.A.T-centric approach to content marketing combined with our online digital marketing campaign resulted in an increase in awareness, conversions and organic rankings.

OUR RESULTS

VALUABLE CLICKS

%

REACH

%

CONVERSIONS

%

OVERALL TRAFFIC

%