Are you a Nonprofit wanting to increase awareness and attract volunteers, but don’t have the budget for advertising?
Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.
Hyperlinks Media offers an exclusive Nonprofit program for qualifying organizations – a risk-free application process with no setup fees. We will handle everything for you!
Google Ad Grant Qualifications:
In order to qualify for the Google Ad Grant, you must meet the following requirements:
- You must be a nonprofit with a current 501 (c)(3).
- Have an easy to use, functioning website that clearly identifies your mission statement
- Have an experienced agency manage your ads
Hyperlinks Media Handles Your Application:
After consulting with Hyperlinks Media, we will help guide your organization to ensure that you meet the minimum requirements. When both your organization and website meet the basic requirements for the Google Ad Grant, we will provide you with the information needed to register and verify your organization with TechSoup. TechSoup will email a validation token, stating that your organization is eligible. Receiving this token means that you are ready for the next step of the application process.
Once your token has been received, Hyperlinks will create your organization’s Google Nonprofit account and add the verification token to your account. Google will then proceed with it’s verification process of your Nonprofit. During this time, our Google Ad Certified Specialists will create your search ads campaign to submit to Google and complete a pre-qualification survey on your behalf.
*Applications will be processed in ten business days, however, some are accepted in as little as 24 hours.
Hyperlinks Media Notifies You On Approval:
When notified of your approval, Hyperlinks Media will contact you to inform you of the wonderful news. Upon approval, we will make your ads live and you will begin to experience the significant difference that a Google Ad Grant will have on your Nonprofit.
Hyperlinks will be in touch with you periodically to inform you of how your campaigns are progressing.
Hyperlinks Media Will Maintain Your Google Ad Grant:
In order to retain the Google Ad Grant, you must continue to maintain your 501(c)(3) status, as well as a great, functioning site – which Hyperlinks will help you with.
Hyperlinks will work tirelessly to ensure that you maintain your grant by keeping your CTR (click-through-rate) at 5% or above, as well as keeping an ad quality score of at least 2 or higher. We will dedicate our time to creating multiple, quality campaigns that include the minimum of ad groups and sitelink ad extensions required. We are committed to increasing your organization’s traffic and conversions. By utilizing multiple strategies to target different audiences, Hyperlinks guarantees monumental growth for your Nonprofit.
Organizations that are not eligible to receive the google ad grant, but DO qualify for discounted services with Hyperlinks:
- Governmental entities and organizations
- Academic institutions and universities*
- Hospitals and medical groups
- Childcare centers
- Nonprofits that did not qualify for the Google Ad Grant, but meet Hyperlinks Media’s minimum requirements
*Philanthropic extensions of schools are eligible. However, if you are an educational institution looking for a similar approach, Google does have a program specifically for this.
Call (281) 693-5372 or message Hyperlinks Media today so we can start working towards getting your Nonprofit a game-changing grant!
If Hyperlinks Media helped your Nonprofit get a $10k/month Google Ad Grant, let us know how it has positively impacted you!