How to Respond to Bad Reviews

How to Respond to Bad Reviews

Every business encounters bad reviews at some point in time. While they may seem detrimental initially, you can use these reviews for good by implementing the following response tactics. 

Tip #1: Don’t Delete Them 

Typically, reputable review platforms don’t give you the option to delete reviews, yet there are a few review platforms that do. You might think deleting online reviews will help your business maintain a spotless online reputation, but it can actually have the reverse effect. 

Statistics show that 30% of consumers assume online reviews are fake if there are no negative reviews present on the platform at all. 

Tip #2: Address Needs and Concerns

The best responses to bad reviews all exhibit a crowd control statement, an apology, and a solution to the issue at hand. Bad responses to bad reviews, however, display a more defensive attitude.

No matter what the review is, the best response conveys an apologetic, positive, and forward-thinking attitude.

Tip #3: Take Note of Areas Your Business Can Improve 

A bad review is a great opportunity to show prospects and customers alike how excellent your business’s customer service is.

If you would like aid in CRM (Customer Relationship Management) on your business’s review platforms, feel free to email us at [email protected] with your reviews and we’d be happy to assist you in response!  

Google June 3 Core Algorithm Update Now Live and What This Means for Your Website

Google June 3 Core Algorithm Update Now Live and What This Means for Your Website

​​Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that “these core updates impact how search results are ranked and listed in the Google search results.”

​​Below is a screenshot of their announcement tweet:​​

They have also confirmed that the update has started rolling out today.

Their last core update was in March 2019. Google doesn’t usually pre-announce algorithm updates but in order to stay proactive, they started notifying site owners and SEOs about these changes, so they aren’t left “scratching their heads after-the-fact.”

What Does This Mean For You?

According to Search Engine Land, “As with any update, ​​some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that ​​changes to our systems are benefiting pages that were previously under-rewarded.

There’s no ‘fix’ for pages that may perform less well other than to ​​remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

This means there might be fluctuations in rankings for the next couple of weeks. Google confirmed that a Core update may take a couple of weeks to settle.

Here is a great video recap from Zima Media:

​What Should Be Your Next Steps?

​Here are Hyperlinks Media’s top recommendations:

1 Annotate this Core update in your Google Analytics account to benchmark your traffic
2. Use SEMrush Sensor to track the volatility of Google’s SERPs rankings and monitor any signs of major changes
3. Focus on creating new and informative content this month

If your site was affected by this change, let us know and our SEO team will be happy to help you get your site back on track. Feel free to contact us or call  281-693-5372.

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Top 5 Benefits of Paid Search Advertising

Top 5 Benefits of Paid Search Advertising

Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

In fact, it has proven itself even more effective than traditional marketing methods for small and large businesses alike. Statistics show that when consumers are ready to purchase, 65% of them will click on a paid ad.

Before we get lost in the benefits of paid search advertising though, let’s take a look at exactly what it is. (more…)

How to Use Bad Reviews to Boost Customer Loyalty

How to Use Bad Reviews to Boost Customer Loyalty

What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

Bad reviews tend to call attention to these mistakes, sprouting from unmet customer expectations. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

With the correct perspective and response, these reviews can be used for the betterment of your company; as long as they are NOT deleted or altered, responded to in a way that caters to the customer, and most importantly, used to discover what your business could work on.

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Why Having a Website Isn’t Good Enough

Why Having a Website Isn’t Good Enough

News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing. (more…)

SEO is Far from Simple

SEO is Far from Simple

It’s a buzzword you’ve probably heard, but do you know the true value of search engine optimization (SEO)? To dive into this complex topic, you must first know the definition of SEO and what goes into this practice. SEO is the discipline of increasing the quality and quantity of traffic to your site via organic search engine results. There are 4.5 billion Google searches per day worldwide–you want to make sure your site stands out, so that you can continue to capitalize on the revolutionized way of doing business in the digital age. (more…)