Google’s May Core Algorithm Update; What Does This Mean For SEO?

Google’s May Core Algorithm Update; What Does This Mean For SEO?

Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries. 

What Does The Core Update Mean For SEO?

Due to Google’s core algorithm update, sites will begin rising or falling in search rankings. These changes are directly related to content relevancy. This means that if the content is relevant to what users are actively searching for, then the site will rank higher on the Google search results. The opposite of this is true, if the site’s content is not relevant to searches, then it will rank lower on the results. 

Considering that this is Google’s first core update since January, it is highly significant. The algorithm itself will take one to two weeks to fully roll out. 

SEO has always been, and will continue to be, important for digital marketing. However, during the time of core algorithms, SEO services are crucial. Due to the potential increase and decrease of ranks, SEO has the power to help sites remain at the top of Google’s search results page.

Google’s First Core Update Since Coronavirus

Stated previously, this is Google’s first core update since January, before COVID-19 hit. Before we knew the extent of the disease and the impact it would have, ‘Covid-19’ and ‘Coronavirus’ search terms were limited. Now it seems that those terms are all anyone is typing into the search bar. 

In fact, Google tweeted that there have never been so many searches for a single topic as there have been for COVID-19. While the searches themselves range from news, shelter, food drives, testing, etc., this data is incredibly significant, especially for SEO.

How Has COVID-19 Impacted SEO?

The coronavirus has changed the way that users search and what they search for, hence the statistics. 

No one is searching for travel, tourism, places to eat, live entertainment, etc. anymore. 

Whether individuals are searching for news, statistics, coronavirus drive-by testing sites, or places offering food, each search consists of COVID-19. Google is now challenged with the task of catching up to the way that users are searching today. Hopefully with the release of the May 2020 Core Update, Google can help users find what they are searching for quickly and easily.

Currently, we are offering SEO clients a digital marketing discount:

  • No setup fees for SEO and PPC campaigns. 

This discount can help clients with the financials of SEO services and will provide relevant content for their site, helping it rank high on Google’s search results.

If you are interested in learning more about the core algorithm update or the discount we are offering, contact Hyperlinks Media today. 

Digital Marketing Strategies to Utilize During COVID-19

Digital Marketing Strategies to Utilize During COVID-19

The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus. 

All nonessential business establishments have been ordered to close their doors causing thousands to, if possible, work remotely. In this time of crisis, businesses seem to be searching for ways to survive COVID-19. Individuals and businesses wonder, will things ever go back to normal? If so, when?

Well the answer is yes. Things such as the economy, stock and businesses will eventually go back to normal. The undetermined answer is when. It’s an outcome that can be altered by several different variables. 

We recommend that businesses implement these digital marketing strategies to remain successful during and after the coronavirus.

Digital Marketing During The Coronavirus

  1. Connect With Your Audience On Social Media

At a time like this, staying connected with your audience is crucial. The best way to do this is through social media. 

However, due to how sensitive this time is, it’s important to provide a human connection with your followers. Don’t be too salesy or pushy, instead offer support and guidance to your audience. Show empathy, share posts that help your users. Whether it be a post on the virus or what your brand is doing to help clients during this time, offer that human connection through social media.

  1. Maintain and Grow Your Brand’s Online Presence

Stated previously, nonessential businesses have been ordered to close their doors which means that for the time being, everything must be online. Now more than ever, brand’s must maintain and grow their online presence. How the brand is represented and portrayed online can lead to new clients or customers. 

Since everything is online, search traffic has increased dramatically just in the past few weeks and it will continue to increase in the next coming weeks. Utilize SEO strategies or PPC campaigns to remain at the top of the Google search page.

Google Ads Can Be Pivotal 

For businesses that need new clients and sales quickly, Google Ads is the answer. Paid search ads allow businesses to appear on the first page of Google. Considering that advertisements on the first page of Google are more likely to be clicked on, this is crucial. 

Since the coronavirus hit, CPCs have decreased significantly and will likely continue to do so. This is a great opportunity for businesses to put more into paid advertising, gain traction and boost online sales. 

For those with active ad accounts, Google has pledged $340 million in ad credits to small and mid-size businesses. This is huge for businesses that are looking to increase their PPC campaign budget but don’t have the money. 

SEO
  1. Strengthen SEO Efforts

While SEO is considered the long-ball game, it’s still important for businesses to update their website and content according to SEO best practices. This is just one way that businesses can remain up-to-date and when the economy does become normal again, they won’t find themselves falling behind competitors. 

What you choose to do today with your SEO strategy, whether it’s increase or decrease the budget, will greatly affect your business in the next three months. By strengthening your SEO efforts, you can improve your business’ organic search in the upcoming months.

  1. Provide Resources To Customers

To help keep the revenue coming in, we recommend offering discounts or promotional services to clients. Analyze your clientele, determine what they may be searching for in the marketplace and provide that service or product at a discounted rate. Since several individuals aren’t making the same income they were just a few weeks ago, they are most likely online searching for discounts and other ways to save money. This is not only an opportunity to provide your company with revenue, but it can also help your clients financially. 

email with discount

Once you have established the promotional, limited time offer, advertise it across PPC channels. It’s a great way to get your product online, to a large audience quickly and efficiently.

Currently, Hyperlinks Media is offering discounted digital marketing services to current and new clients. To learn more about our discounted services, contact us today.

  1. Remain Honest With Clients

Honesty is the best quality. Customers expect the truth from their favorite, most-followed brands. The COVID-19 crisis is a perfect time to provide clients with the honesty that they are looking for. Whether it’s through weekly newsletters, emails or social media posts, it’s important to let your audience know what the coronavirus is doing to your business. How has it affected the structure? If you’re a digital marketing agency, will this put a hold on new projects? Will it delay tasks? What is the company doing to ensure that they are providing the best possible service to its clients during COVID-19?

This is where regular newsletters or email blasts come in handy. Provide your customers with as much information as possible. This creates a relationship and trust between the individual and the business and ultimately creates loyal customers.

  1. Don’t Make Detrimental Changes To Business Structure

The coronavirus will pass and the U.S. will return to a new normal. Do not make detrimental changes to your business for a temporary problem. While the economy has shifted, it will eventually return to normal, as will the marketing industry. Do not cancel existing SEO or PPC campaigns, this will only delay your success once the virus passes. 

  1. Get Caught Up On Tasks

It’s quite possible that you have a little bit of free time now that COVID-19 prohibits you from traveling to work or conferences. Use this downtime as a chance to get caught up on existing tasks that you have fallen behind on. Maybe your website has needed a redesign, new landing pages or updated, SEO friendly content. Now is the perfect time to catch up on those tasks. Review previous or current digital marketing strategies and campaigns. Analyze data, areas of improvement or successful campaigns that can be recreated once the business structure returns to normal.

Right now we are offering discounted rates to help businesses with their digital marketing during COVID-19. Contact Hyperlinks Media and let us help strengthen your online presence. 

Six Costly Digital Marketing Mistakes

Six Costly Digital Marketing Mistakes

In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms, brands and companies lose potential customers (or clients) and revenue. This is why it’s extremely important to create and maintain a successful digital marketing strategy and online presence.

Unfortunately, several brands fail in digital marketing due to these digital marketing mistakes.

Digital Marketing Mistakes Your Brand Might Be Making

  1. Not Determining Marketing Goals

One of the first steps to defining a digital marketing strategy is determining the marketing goals. What are you trying to achieve through marketing? Are you wanting to increase awareness? Increase sign-ups? Increase revenue?

Once the brand’s goals have been determined, defining and creating a digital marketing strategy and campaign is much simpler.

digital marketing team working together on strategy
  1. Not Defining Target Audience

Apart from determining marketing goals, determining the target audience is one of the most pivotal aspects of a digital marketing campaign. Without defining and understanding the target audience, businesses waste money marketing to audiences that aren’t interested in them or their services/products.

Knowing who the target audience is will allow brands to create campaigns, posts and content that their consumers will resonate with and connect with. Understanding the target audience ensures that companies are crafting interesting and valuable content for their followers. People are more likely to invest their time and money on things they find valuable. Therefore, defining the target audience and knowing their interests is crucial for companies.

Creating buyer personas helps businesses understand their target audience. Buyer personas will provide insight on not just who the audience is, but their roles, interests, goals and more.

  1. Social Media Posts Without a Defined Outcome

Oftentimes, companies and brands use social media as a promotional platform, rather than a platform for connecting. Due to this mindset, brands post just to post. Hoping that with each post, users will feel compelled to purchase the product.

However, meaningless posts without defined outcomes are no longer cutting it. Social media posts need to be relevant, interesting and engaging.

For business, social media posts should have a clear and defined goal. What is it that the brand is trying to accomplish? Once the outcome has been determined, posts can be created. Whether it be connecting the brand with the followers, or promoting a new product, or introducing a new team member, each post must have a defined goal.

  1. Not Updating SEO Strategy

While marketing campaigns are pivotal, SEO is just as crucial. Without SEO friendly content and a UX friendly website, businesses will never appear on the Google search pages. SEO techniques such as primary keywords, title tags, meta descriptions and image alt tags are important.

Performing a keyword report is beneficial to determining effective content for title tags and meta descriptions.

Google’s search algorithms are constantly changing and updating which means staying on trend is crucial to digital marketing strategies. Businesses that aren’t keeping up with digital trends and algorithms are falling behind in ranks and visibility. 

This is why it’s important to team up with a digital marketing agency, to ensure that your website and brand are optimized and up-to-date. 

digital marketing team reviewing chart on ipad
  1. Under-utilizing Successful Case Studies

Case studies can boost traffic, improve website UX and increase conversions. Why? The answer is simple, stories sell. You can tell a client how you increased revenue by 23% or increased traffic by 18%, but to truly sell them on your brand, you must show them the results. Case studies allow you to do just that.

Not only do they show results, case studies build credibility and trust. As a business, a case study (or several) is quite possibly the most valuable player on your team. Showcasing case studies can tip the scale from a qualified lead to a qualified customer. 

  1. Beginning Without a Digital Marketing Strategy

One of the biggest mistakes that brands make in marketing is beginning their efforts without a clear and defined digital marketing strategy. Companies lose substantial amounts of money on ineffective marketing campaigns. 

A digital marketing strategy is the most pivotal aspect of digital marketing. You will establish marketing goals, the target audience and SEO campaigns (including social media) in a digital marketing strategy. 

man creating a digital marketing strategy

In Conclusion – Partner With a Digital Marketing Agency

To expand your presence online and improve your digital marketing strategy, you need to partner with an award-winning digital marketing agency.  

Contact Hyperlinks Media for a digital marketing strategy that will increase traffic, engagement, ROI and sales for your business.

Long-Tail Keywords: 2019’s Solution for Smarter Digital Marketing

Long-Tail Keywords: 2019’s Solution for Smarter Digital Marketing

With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are specific and narrow and content becomes more relevant to long-tail keyword searches. 

The first step to any SEO strategy is content — quality content. Today, many, if not all, businesses have an online digital presence. To maintain this presence, blogs, articles, videos, etc. are posted regularly, making the market more competitive. To stand out from the competition, you need more than quality content. You need SEO strategies that include long-tail keywords. Without them, users will not find your content and a quality article is nothing without a reader. 

What Are Long-Tail Keywords?

Long-tail keywords are phrases that are incredibly specific to your product, i.e what you are selling. As opposed to using generic, single words for searching, implementing three or four-word phrases limits the scope. By limiting the scope, competition decreases and rankings increase. Using this technique is imperative in your SEO strategy as it will directly impact your conversion value. 

Examples: 

Short-Tail KeywordLong-Tail Keyword
1. Auto transport Houston, TX1. Ferrari 458 auto transport companies Houston, TX
2. Nike running shoes2. Red and black Nike mens running  shoe size 10
3. Pet shampoo3. Organic all-natural pet shampoo that limits fleas and ticks
4. Blue light glasses4. Blue light protection glasses for migraines and concussions
5. Tomato plants5. What to spray on tomato plants to keep bugs away 

Creating Content for Long-Tail Keyword Search 

Although SEO is incredibly beneficial, a generic approach won’t exactly make you the most competitive or allow you to rank better on Google. It will yield some traffic but to be truly competitive, content keyword research is everything. 

This means that writing a quality blog doesn’t cut it anymore. To rise above the competition, you must write a blog based on extensive research from long-tail keywords. In essence, your blog should be centered around certain long-tail keywords. 

How can you find your next blog topic? Research. Research. Research. By searching for long-tail keywords, you can create an entire month worth of content. For example, let’s say you are looking to write a blog on SEO. You could write the blog and be done, or you could continue researching and developing more content. When researching for your content, search for more than just “SEO.” Start adding words to your original “SEO” search and soon enough, you’ll find multiple blog topics. 

Some tools to use are SEMrush or the Google Keyword Planner. If you don’t have access to this, no problem. Start typing away in the Google search bar on a specific topic and see what you can find. 

Here are other examples you may find while researching which will result in ideas for more content. 

  1. Search engine optimization companies near me 
  2. Search engine optimization tools for beginners
  3. Search engine optimization tactics to increase social media following
Google keyword planner search of search engine optimization tips and keywords
Ⓒ Copyright Neil Patel 

Once you have found your blog topic based on your long-tail keyword research, you need to include it in the URL, title tag, and body text. To further increase your visibility, implement the focus keyword in alt images and headers. 

Here’s another example of creating content for long-tail keyword search: Let’s say you sell pet products and have created a blog. Chances are, the short-tail keyword term, “pet product(s)” will occur randomly at some point throughout your blog. That term will allow Google, and everyone online, to find you more easily. You will begin to rank higher as more and more people search online for pet-related products. The result inevitably, and without much effort, will be some direct traffic sent to your site. 

But the thing is, not all traffic is sales-worthy traffic, now is it? Using an easy, one-size-fits-all tactic, means you will have to compete with every other “pet product” retailer online, some of whom probably rank in the top ten. Whether they offer what you do or not – if you are in the pet product world, you will need to get in line behind them. Good luck with that approach! Maybe, if you are lucky, you will see 100-1000 site visitors per month. Quite frankly, this strategy won’t have a very transformative effect on sales. In short, it will allow you to have an online presence. Google and a few people will be able to find you, although they probably did a direct search. 

However, refining the search term “pet products”, and narrowing the scope, will! Implementing long-tail keywords creates for a more specific search and a higher conversion value. Although they receive less traffic, long-tail keywords account for roughly 70% of all web searches. Think about it, consumers do not search for generic terms when on the market, they type a few phrases to limit their scope, allowing them to find a product that best suits their needs. 

Google search of SEO trends to prepare for in 2018
Ⓒ Copyright Neil Patel 

In order to rank higher in searches, you need to stay up-to-date on and utilize the trending marketing strategies. Marketing is a race between competitors, if you want to win the race, you need a competitive SEO content strategy that includes long-tail keywords. 

Long-Tail Keywords vs. Short-Tail Keywords

Understanding the importance of long-tail keyword usage within your content marketing is analogous to understanding the difference between going out on 5th avenue to market your business, as opposed to attending a convention of buyers who want what you sell. The latter sales strategy is all about less volume, more targeted advertising. 

Online, it works like this. If someone does a search in Atlanta on “pet stores”, the result is about 5,020,000,000 hits (0.86 seconds). If you narrow that search to a more specific “pet stores that sell organic food near me”, the Google results currently yield about 315,000,000 results (.91 seconds). But… and here’s where it gets interesting, if narrowed down, even more, to “pet stores that sell organic cat food in Buckhead, GA”, the results are whittled down to about 151,000 results (0.62 seconds). 

Google search results of pet stores
Google search results of pet stores that sell organic food near me
Google search results of pet stores that sell organic cat food in Buckhead, GA

Keep in mind, as you use these specific terms in your content, i.e blog, article, video, you are doing so, to move up the page on Google. The buyer is likely going to choose from the first five competitors, maybe the first ten, that rank on the page, so page rank is essential in a competitive marketing strategy.

Comparing short-tail keywords to long-tail keywords
Ⓒ Copyright 2014 MWI

Short-tail keywords are a given. Of course, you must use general keywords in the content as well. But why is there such a rabid focus suddenly, specifically by marketing companies, towards long-tail? Because it works! 

A recent Forbes article titled, The Long Tail and Why Your SEO Key Strategy is Wrong, points to the change in how we search online. Online searchers are getting smarter and smarter, so too is the technology used to do the searches. According to Forbes contributor, Josh Steimle, it’s more important now than ever to understand long-tail keyword SEO strategy as it pertains to your digital marketing plan, especially when users are now able to speak to Google without ever typing a single thing into the search bar. Steimle states that when adding up keyword searches, the long tail searches “can be larger than the searches in the body.”

In an extensive study performed by a SaaS company, results showed that long-tail search terms drastically improved page rank and performed 2.5 times better than their head keyword variations. With statistics like these, why would you not implement long-tail keywords into your SEO strategy?

Conversion rates of long-tail keywords
Ⓒ Copyright 2011 Search Engine Watch

Long-Tail Keywords: Must for Digital Marketing

Delivering quality content is great, but you have to do more. To improve your company’s rank, you must build a marketing strategy that includes not just keywords, but long-tail keywords. 

Start focusing on long-tail keywords. Implement these into every marketing material, whether blog, article or video, use them. By combining great content with long-tail keywords, your SEO traffic will significantly increase. 

Our advice? Research and implement the key search engine phrases, publish the content, and watch sales skyrocket and your company climb in rank.

Tip: One of our favorite tools for tracking and improving rankings is Uber Suggest 6.0, designed by Neil Patel. It allows you to track your website, see backlinks, and keywords, as well as your organic traffic each month. According to fortunelords.com, Ubersuggest is “an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google. Once long-tail keywords have been implemented into the content, we recommend registering for Ubersuggest 6.0 to track your site.

Do you utilize long-tail keywords in your content? If so, let us know how they have positively affected your traffic.

If you have any other questions or comments, please leave those below. 

For more on long-tail keywords or any information on SEO marketing, contact Hyperlinks Media today. 

How to Respond to Bad Reviews

How to Respond to Bad Reviews

Every business encounters bad reviews at some point in time. While they may seem detrimental initially, you can use these reviews for good by implementing the following response tactics. 

Tip #1: Don’t Delete Them 

Typically, reputable review platforms don’t give you the option to delete reviews, yet there are a few review platforms that do. You might think deleting online reviews will help your business maintain a spotless online reputation, but it can actually have the reverse effect. 

Statistics show that 30% of consumers assume online reviews are fake if there are no negative reviews present on the platform at all. 

Tip #2: Address Needs and Concerns

The best responses to bad reviews all exhibit a crowd control statement, an apology, and a solution to the issue at hand. Bad responses to bad reviews, however, display a more defensive attitude.

No matter what the review is, the best response conveys an apologetic, positive, and forward-thinking attitude.

Tip #3: Take Note of Areas Your Business Can Improve 

A bad review is a great opportunity to show prospects and customers alike how excellent your business’s customer service is.

If you would like aid in CRM (Customer Relationship Management) on your business’s review platforms, feel free to email us at [email protected] with your reviews and we’d be happy to assist you in response!  

Google June 3 Core Algorithm Update Now Live and What This Means for Your Website

Google June 3 Core Algorithm Update Now Live and What This Means for Your Website

​​Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that “these core updates impact how search results are ranked and listed in the Google search results.”

​​Below is a screenshot of their announcement tweet:​​

They have also confirmed that the update has started rolling out today.

Their last core update was in March 2019. Google doesn’t usually pre-announce algorithm updates but in order to stay proactive, they started notifying site owners and SEOs about these changes, so they aren’t left “scratching their heads after-the-fact.”

What Does This Mean For You?

According to Search Engine Land, “As with any update, ​​some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that ​​changes to our systems are benefiting pages that were previously under-rewarded.

There’s no ‘fix’ for pages that may perform less well other than to ​​remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

This means there might be fluctuations in rankings for the next couple of weeks. Google confirmed that a Core update may take a couple of weeks to settle.

Here is a great video recap from Zima Media:

​What Should Be Your Next Steps?

​Here are Hyperlinks Media’s top recommendations:

1 Annotate this Core update in your Google Analytics account to benchmark your traffic
2. Use SEMrush Sensor to track the volatility of Google’s SERPs rankings and monitor any signs of major changes
3. Focus on creating new and informative content this month

If your site was affected by this change, let us know and our SEO team will be happy to help you get your site back on track. Feel free to contact us or call  281-693-5372.

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