Are you frustrated with dismal conversion numbers? Is your email newsletter being opened by hundreds of customers, but no leads are popping up?
Your content could be failing to enact one of the most important results of successful digital marketing – ACTION from your customers.
Call-to-actions (CTA’s) are the very tools used to inspire such action. If your website is void of these, you could be missing out on interacting with prospects actually interested in your business.
Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.
The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.
Internet users are more hip to the advertising gimmicks and shameless self-promotions than ever before. 200 million people now use ad blockers. According to eMarketer, three out of every 10 internet users will be using ad blockers by the end of 2018. In fact, music services such as Spotify and Pandora leverage ads as a means by which to get customers to purchase ad-free listening experience.
Content marketing however, costs 62 percent less than outbound marketing and generates more than three times as many leads.
So what’s the secret?
To really take hold of the opportunities of SEO, content marketing is absolutely crucial. Whether your website is updated, active, and a useful source of information has a direct impact on your rankings as search engines strive to provide users with exactly what they need. If you can harness the potential of expanding your website with high quality content, you can see incredible results and can even beat out your competition. (more…)
When building your business online, you probably know that a website is incredibly important. Of course you need the right domain name, design, and writing for your website, but one of the most important factors in a successful website is often overlooked or under stressed: photos. (more…)
When attempting to reach out to your customers through online marketing, landing pages are an essential tool. To answer the expectations of your visitors and to drive conversions of all types, landing pages are the key to success. (more…)