Google’s May Core Algorithm Update; What Does This Mean For SEO?

Google’s May Core Algorithm Update; What Does This Mean For SEO?

Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries. 

What Does The Core Update Mean For SEO?

Due to Google’s core algorithm update, sites will begin rising or falling in search rankings. These changes are directly related to content relevancy. This means that if the content is relevant to what users are actively searching for, then the site will rank higher on the Google search results. The opposite of this is true, if the site’s content is not relevant to searches, then it will rank lower on the results. 

Considering that this is Google’s first core update since January, it is highly significant. The algorithm itself will take one to two weeks to fully roll out. 

SEO has always been, and will continue to be, important for digital marketing. However, during the time of core algorithms, SEO services are crucial. Due to the potential increase and decrease of ranks, SEO has the power to help sites remain at the top of Google’s search results page.

Google’s First Core Update Since Coronavirus

Stated previously, this is Google’s first core update since January, before COVID-19 hit. Before we knew the extent of the disease and the impact it would have, ‘Covid-19’ and ‘Coronavirus’ search terms were limited. Now it seems that those terms are all anyone is typing into the search bar. 

In fact, Google tweeted that there have never been so many searches for a single topic as there have been for COVID-19. While the searches themselves range from news, shelter, food drives, testing, etc., this data is incredibly significant, especially for SEO.

How Has COVID-19 Impacted SEO?

The coronavirus has changed the way that users search and what they search for, hence the statistics. 

No one is searching for travel, tourism, places to eat, live entertainment, etc. anymore. 

Whether individuals are searching for news, statistics, coronavirus drive-by testing sites, or places offering food, each search consists of COVID-19. Google is now challenged with the task of catching up to the way that users are searching today. Hopefully with the release of the May 2020 Core Update, Google can help users find what they are searching for quickly and easily.

Currently, we are offering SEO clients a digital marketing discount:

  • No setup fees for SEO and PPC campaigns. 

This discount can help clients with the financials of SEO services and will provide relevant content for their site, helping it rank high on Google’s search results.

If you are interested in learning more about the core algorithm update or the discount we are offering, contact Hyperlinks Media today. 

Google Announces Free Google Shopping Ads

Google Announces Free Google Shopping Ads

With the cornoavirus affecting the economy, businesses that once thrived on sales from their physical location are now relying heavily on digital commerce. Although users are constantly shopping online for essentials, home goods and other products, some businesses lack financial resources to advertise online. Fortunately, Google recently started offering free advertising on the Google Shopping tab. Now businesses can advertise their products online for free.

This change is crucial to retailers and their revenue as it allows businesses to connect with consumers. With thousands of individuals searching for products online, Google’s free advertising helps consumers provide those products to consumers. It’s also beneficial as it connects paid campaigns with free listings. Please note that this offer does not require a business to be running Google ads. 

This resource is not only valuable to merchants, but shoppers as well. It means more products, items and stores that are easily accessible through the web. 

While the paid shopping ads will still appear at the top of the search page, the free Google shopping ads will be located directly below. 
This is the perfect time to get ahead of the game and take advantage of such a significant offer. Google provides prime real estate for retailers and helps businesses gain visibility and sales. Advertisers that already use the Merchant Center and Shopping ads don’t have to take extra steps or apply for the free ads. For users that are new to the Merchant Center, Google’s making the onboarding process as smooth as possible.

Google’s Partnership With PayPal

To help make the transition even smoother, Google is also establishing a new partnership with PayPal that will allow merchants to link their accounts. This will improve the onboarding process and ensure that Google is providing the highest quality of service to their clients. While they are establishing new partnerships, Google is also working diligently with their current partners to help merchants manage products and inventory, such as Shopify and WooCommerce.

While this is a challenging and uncertain time, Google’s services and special offers are helping to make digital commerce accessible for all businesses, no matter the size. To set up your free Google shopping ads or learn more information, contact Hyperlinks Media today.

Digital Marketing Strategies to Utilize During COVID-19

Digital Marketing Strategies to Utilize During COVID-19

The economy has shifted, U.S. stock has fallen, stay-at-home orders are in effect and businesses have been greatly impacted, all due to the coronavirus. 

All nonessential business establishments have been ordered to close their doors causing thousands to, if possible, work remotely. In this time of crisis, businesses seem to be searching for ways to survive COVID-19. Individuals and businesses wonder, will things ever go back to normal? If so, when?

Well the answer is yes. Things such as the economy, stock and businesses will eventually go back to normal. The undetermined answer is when. It’s an outcome that can be altered by several different variables. 

We recommend that businesses implement these digital marketing strategies to remain successful during and after the coronavirus.

Digital Marketing During The Coronavirus

  1. Connect With Your Audience On Social Media

At a time like this, staying connected with your audience is crucial. The best way to do this is through social media. 

However, due to how sensitive this time is, it’s important to provide a human connection with your followers. Don’t be too salesy or pushy, instead offer support and guidance to your audience. Show empathy, share posts that help your users. Whether it be a post on the virus or what your brand is doing to help clients during this time, offer that human connection through social media.

  1. Maintain and Grow Your Brand’s Online Presence

Stated previously, nonessential businesses have been ordered to close their doors which means that for the time being, everything must be online. Now more than ever, brand’s must maintain and grow their online presence. How the brand is represented and portrayed online can lead to new clients or customers. 

Since everything is online, search traffic has increased dramatically just in the past few weeks and it will continue to increase in the next coming weeks. Utilize SEO strategies or PPC campaigns to remain at the top of the Google search page.

Google Ads Can Be Pivotal 

For businesses that need new clients and sales quickly, Google Ads is the answer. Paid search ads allow businesses to appear on the first page of Google. Considering that advertisements on the first page of Google are more likely to be clicked on, this is crucial. 

Since the coronavirus hit, CPCs have decreased significantly and will likely continue to do so. This is a great opportunity for businesses to put more into paid advertising, gain traction and boost online sales. 

For those with active ad accounts, Google has pledged $340 million in ad credits to small and mid-size businesses. This is huge for businesses that are looking to increase their PPC campaign budget but don’t have the money. 

SEO
  1. Strengthen SEO Efforts

While SEO is considered the long-ball game, it’s still important for businesses to update their website and content according to SEO best practices. This is just one way that businesses can remain up-to-date and when the economy does become normal again, they won’t find themselves falling behind competitors. 

What you choose to do today with your SEO strategy, whether it’s increase or decrease the budget, will greatly affect your business in the next three months. By strengthening your SEO efforts, you can improve your business’ organic search in the upcoming months.

  1. Provide Resources To Customers

To help keep the revenue coming in, we recommend offering discounts or promotional services to clients. Analyze your clientele, determine what they may be searching for in the marketplace and provide that service or product at a discounted rate. Since several individuals aren’t making the same income they were just a few weeks ago, they are most likely online searching for discounts and other ways to save money. This is not only an opportunity to provide your company with revenue, but it can also help your clients financially. 

email with discount

Once you have established the promotional, limited time offer, advertise it across PPC channels. It’s a great way to get your product online, to a large audience quickly and efficiently.

Currently, Hyperlinks Media is offering discounted digital marketing services to current and new clients. To learn more about our discounted services, contact us today.

  1. Remain Honest With Clients

Honesty is the best quality. Customers expect the truth from their favorite, most-followed brands. The COVID-19 crisis is a perfect time to provide clients with the honesty that they are looking for. Whether it’s through weekly newsletters, emails or social media posts, it’s important to let your audience know what the coronavirus is doing to your business. How has it affected the structure? If you’re a digital marketing agency, will this put a hold on new projects? Will it delay tasks? What is the company doing to ensure that they are providing the best possible service to its clients during COVID-19?

This is where regular newsletters or email blasts come in handy. Provide your customers with as much information as possible. This creates a relationship and trust between the individual and the business and ultimately creates loyal customers.

  1. Don’t Make Detrimental Changes To Business Structure

The coronavirus will pass and the U.S. will return to a new normal. Do not make detrimental changes to your business for a temporary problem. While the economy has shifted, it will eventually return to normal, as will the marketing industry. Do not cancel existing SEO or PPC campaigns, this will only delay your success once the virus passes. 

  1. Get Caught Up On Tasks

It’s quite possible that you have a little bit of free time now that COVID-19 prohibits you from traveling to work or conferences. Use this downtime as a chance to get caught up on existing tasks that you have fallen behind on. Maybe your website has needed a redesign, new landing pages or updated, SEO friendly content. Now is the perfect time to catch up on those tasks. Review previous or current digital marketing strategies and campaigns. Analyze data, areas of improvement or successful campaigns that can be recreated once the business structure returns to normal.

Right now we are offering discounted rates to help businesses with their digital marketing during COVID-19. Contact Hyperlinks Media and let us help strengthen your online presence. 

Six Costly Digital Marketing Mistakes

Six Costly Digital Marketing Mistakes

In the technology era, digital marketing is essential to reaching and engaging consumers. Consumers want to interact with and connect with their favorite brands online, through email marketing, search pages and social media. Without a presence on digital platforms, brands and companies lose potential customers (or clients) and revenue. This is why it’s extremely important to create and maintain a successful digital marketing strategy and online presence.

Unfortunately, several brands fail in digital marketing due to these digital marketing mistakes.

Digital Marketing Mistakes Your Brand Might Be Making

  1. Not Determining Marketing Goals

One of the first steps to defining a digital marketing strategy is determining the marketing goals. What are you trying to achieve through marketing? Are you wanting to increase awareness? Increase sign-ups? Increase revenue?

Once the brand’s goals have been determined, defining and creating a digital marketing strategy and campaign is much simpler.

digital marketing team working together on strategy
  1. Not Defining Target Audience

Apart from determining marketing goals, determining the target audience is one of the most pivotal aspects of a digital marketing campaign. Without defining and understanding the target audience, businesses waste money marketing to audiences that aren’t interested in them or their services/products.

Knowing who the target audience is will allow brands to create campaigns, posts and content that their consumers will resonate with and connect with. Understanding the target audience ensures that companies are crafting interesting and valuable content for their followers. People are more likely to invest their time and money on things they find valuable. Therefore, defining the target audience and knowing their interests is crucial for companies.

Creating buyer personas helps businesses understand their target audience. Buyer personas will provide insight on not just who the audience is, but their roles, interests, goals and more.

  1. Social Media Posts Without a Defined Outcome

Oftentimes, companies and brands use social media as a promotional platform, rather than a platform for connecting. Due to this mindset, brands post just to post. Hoping that with each post, users will feel compelled to purchase the product.

However, meaningless posts without defined outcomes are no longer cutting it. Social media posts need to be relevant, interesting and engaging.

For business, social media posts should have a clear and defined goal. What is it that the brand is trying to accomplish? Once the outcome has been determined, posts can be created. Whether it be connecting the brand with the followers, or promoting a new product, or introducing a new team member, each post must have a defined goal.

  1. Not Updating SEO Strategy

While marketing campaigns are pivotal, SEO is just as crucial. Without SEO friendly content and a UX friendly website, businesses will never appear on the Google search pages. SEO techniques such as primary keywords, title tags, meta descriptions and image alt tags are important.

Performing a keyword report is beneficial to determining effective content for title tags and meta descriptions.

Google’s search algorithms are constantly changing and updating which means staying on trend is crucial to digital marketing strategies. Businesses that aren’t keeping up with digital trends and algorithms are falling behind in ranks and visibility. 

This is why it’s important to team up with a digital marketing agency, to ensure that your website and brand are optimized and up-to-date. 

digital marketing team reviewing chart on ipad
  1. Under-utilizing Successful Case Studies

Case studies can boost traffic, improve website UX and increase conversions. Why? The answer is simple, stories sell. You can tell a client how you increased revenue by 23% or increased traffic by 18%, but to truly sell them on your brand, you must show them the results. Case studies allow you to do just that.

Not only do they show results, case studies build credibility and trust. As a business, a case study (or several) is quite possibly the most valuable player on your team. Showcasing case studies can tip the scale from a qualified lead to a qualified customer. 

  1. Beginning Without a Digital Marketing Strategy

One of the biggest mistakes that brands make in marketing is beginning their efforts without a clear and defined digital marketing strategy. Companies lose substantial amounts of money on ineffective marketing campaigns. 

A digital marketing strategy is the most pivotal aspect of digital marketing. You will establish marketing goals, the target audience and SEO campaigns (including social media) in a digital marketing strategy. 

man creating a digital marketing strategy

In Conclusion – Partner With a Digital Marketing Agency

To expand your presence online and improve your digital marketing strategy, you need to partner with an award-winning digital marketing agency.  

Contact Hyperlinks Media for a digital marketing strategy that will increase traffic, engagement, ROI and sales for your business.

Google Ad Grant for Kingdom Minded People

Google Ad Grant for Kingdom Minded People

As part of our MISSION:MORE nonprofit division, Hyperlinks Media strives to provide 501(c)(3) organizations with resources and discounted services and connect them with corporations that do the same.

Of these resources is the Google Ad Grant, a $10,000 / month in-kind donation used for Google advertising. Recently, we obtained the Google Ad Grant for Kingdom Minded People, a faith-based nonprofit organization. 

Kingdom Minded People

Spreading joy through the word of the gospel, Kingdom Minded People is a community of individuals coming together to worship. Led by Pastor Gene and Lady Gail Johnson, Kingdom Minded People worship both at the Pleasant Hill Church of Deliverance and The Divine Connection Church.

Kingdom Minded People logo, black & white

Offering more than sermons and worship, Pastor Gene and Lady Gail Johnson founded the Pleasant Hill Prison Outreach Ministry, High Achievers Learning Center, The Rapha Counseling Center and several other ministries providing support to the local community.

Google Ad Church Grant for Kingdom Minded People

Hyperlinks Media will utilize the $10,000 / month Google Ad Grant to promote Kingdom Minded People’s ministries, children’s learning center, monthly events, and fundraising drives. As part of the marketing campaign, we will also advertise their churches on Google search pages using relevant ads to help increase website traffic, new memberships, school enrollment, donations and more.

By advertising these programs and their churches, we will boost their online reach and expand their digital presence.

Google Ad Grants for nonprofits logo

MISSION:MORE for Nonprofits

Our MISSION:MORE program offers several benefits to nonprofit members including, but not limited to:

  • Google Certified Partner
  • Google Ad Campaign Management
  • Google Ad Grants
  • Discounts on Facebook, Shopify and Google
  • Discounts on Hyperlinks Media Services
  • Additional Benefits Added Regularly

We are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way.

Our mission is to help nonprofits succeed online through digital marketing while also connecting them to the world’s largest network of corporations that offer grants, sponsorships and services at discounted rates.

If you are an eligible 501(c)(3) nonprofit and would like to learn more about or become a member of MISSION:MORE, contact us or call 281-693-5372.